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by Mary Ann Hegvold on July 13, 2020

Social Media Marketing For Businesses in 2020: Which Platform Is Best?

The popularity of sharing just about anything and everything on social media sites has steadily continued to skyrocket, according to at least one elite source, the "slow and painful death of print" is comically referred to as how "Internet Killed the Newspaper Star." Back in the day when they...

Topics: Social Media

by Tabitha Young on June 24, 2020

The Anatomy of a Search Engine Results Page (SERP)

The acronym SERP stands for Search Engine Results Page. Understanding the anatomy of SERPs is essential for successful online marketing. Competition is fierce among search engine optimization specialists and PPC advertisers, vying for prime SERP real estate. Learn more about SERP and its...

Topics: Inbound Marketing, SEO

by Tabitha Young on June 19, 2020

Content Marketing vs. Inbound Marketing: A Misunderstood Relationship

As a business owner, you're always hustling to find new customers. Without new clients, you can't grow your business and move your company forward to bigger and better things. Marketing is essential to finding a new client base and increasing your profits.

Topics: Inbound Marketing

by Tabitha Young on June 18, 2020

Industry Update: How to Prepare for Google's Core Web Vitals Update

In the race for higher organic search rankings, every company with a web presence is trying to please Google algorithms. In turn, the search engine keeps adjusting these algorithms to please the user. 

One of the top pleasing factors is page experience. Last month, Google uncovered Core Web...

Topics: Inbound Marketing, SEO, Technical SEO

by Mary Ann Hegvold on June 4, 2020

Mobile-First Website Design: Why You Should Start Small

Mobile websites have come a long way over the years! Remember back when we had to create a separate, less robust version of our main website with separate code just for mobile browsers!?

Since the first crop of iPhones hit the shelves in mid-2007 with Safari installed, consumers have experienced...

Topics: Web Development, Website Design

by Mary Ann Hegvold on June 2, 2020

What to Include in Your 2020 Marketing Budget: COVID Edition

Whatever you had planned for your 2020 marketing budget, odds are good you're re-evaluating all of it. What's really the most important marketing activities for your company right now? And, your sales team is probably looking to you for answers on how to bring in leads in the year of "cancelled...

Topics: Inbound Marketing, Marketing ROI, Marketing Strategy

by Mark Croft on May 28, 2020

5 Things You Need for Technical SEO, But May Not Know How to Do

Most marketers know that carefully created, and frequently updated, content is one of the keys to an effective SEO strategy. But did you know there are also some aspects of how your website is built that affect your rankings? These often unseen details are categorized under "technical SEO."  You...

Topics: SEO, Web Development

by Mary Ann Hegvold on May 1, 2020

How to Prove the ROI of Marketing

As if marketing budgets weren't tight enough already, the economic downturn of 2020 is going to push marketers to prove their efforts are producing tangible results more than ever. And probably not just to keep your budget for next year... but to keep your job, or maybe the whole marketing...

Topics: Inbound Marketing, Marketing ROI, Website Lead Generation

by Erin Good on March 30, 2020

4 Ways to Get Online Users to Do What You Want

In 2020, online marketing is an essential part of doing business, and this trend isn't going away any time soon. However, with the unprecedented growth in online businesses and a surge in marketing communications in recent years, online users are more swamped than ever with crowded email inboxes...

Topics: Inbound Marketing, Website Lead Generation

by Brian Hegvold on March 24, 2020

3 Things You Should Know Before You Start Building a Website

Well, you made the decision to work on your website. But after that decision, all you hear are crickets, right? Maybe you have a website, but it's just not working for you. Maybe you are just starting out and need a website to represent you and your company.

You know the importance of having a...

Topics: Website Lead Generation, Web Development, Website Design

by Mary Ann Hegvold on March 18, 2020

Working from Home: Tips for Better Mental Health & Interaction

Working from home these days? Are you wondering how you're going to do this, day in and day out for weeks on end without going a little stir crazy? Even if you do work from home on a regular basis, knowing that you can't interact live with your co-workers or even groups of friends can take a...

Topics: Video

by Tabitha Young on March 10, 2020

Inbound Marketing 101: Setting SMART Goals for Paid Search Ads

PPC campaigns can be tricky. You share information, pay money, and hope for the best.

What? How did the word "hope" crawl into your perfectly planned marketing campaign?

There is much more to pay-per-click ads than emptying your wallet and wishing for a good outcome. They could be eating up your...

Topics: Inbound Marketing, Paid Search