Every organization, regardless of industry, should optimize the digital content that they release. If you fail to optimize the content you put out, you're losing valuable members of your audience before they've even had a chance to find you. It's essential that you make your content accessible to as many people as possible; and that's only achievable through content optimization.
But what is content optimization? The short answer to this question is that it's a process designed to ensure that content is written in a certain way. This "certain way" essentially boils down to content being valuable and readable – it should be written in a way that allows it to reach the largest possible target audience.