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The Marketing Flywheel Model: Turning Customers into Business Drivers

Posted by Mary Ann Hegvold on July 3, 2019

Ferris wheel and street traffic in ZurichWhich of these two terms better describes the impact that customers have on your business: outcomes or drivers?

Sales people and marketers from 20 or 30 years ago would likely say "outcomes" without a second thought. After all, their jobs revolved around moving prospective customers down the sales funnel, until the company finally acquired them as actual customers. And that's a great outcome, right?

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Topics: Inbound Marketing, Lead Generation, Sales, Marketing Strategy

Who Owns Your Web Address? What You Need to Know about Your Domain and How to Manage It

Posted by Lindsey Gutierrez on June 28, 2019

How to Manage Your Web Address

What’s in a name? If it’s your domain name, there’s a lot to consider when choosing and managing your web address. Think of your website domain as something that’s as important as your physical address. It’s where people can find you and reliable information related to you.

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Topics: Web Development

Why Organic Search Results & Leads Aren't Actually Free

Posted by Mary Ann Hegvold on June 10, 2019

Organic Search Results and Leads Aren't Really Free.There is a misperception out there that building a new website will automatically draw in more leads. The first step, before you get more leads, is getting your website to appear at the top of the organic search results. Although the term is "organic results," it's not as simple as planting a seeding and walking away. Just like a plant, you have to do things to your website make sure it grows and stays strong. 

That means that the websites you see at the top of the  search engine results page (SERP) didn't show up by accident. They most likely spent time and energy figuring out what they can do to be the most relevant search result for their potential visitors. So what do you need to do to get up there at the top of the SERP?

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Topics: Inbound Marketing, Marketing ROI, SEO

Paid vs Organic Search: What's the Difference?

Posted by Tabitha Young on June 7, 2019

Paid vs Organic Search: What's the Difference?Before we dive headlong into the differences between paid and organic search, it's critical that you understand a bigger picture first. Paid and organic search are both parts of a much larger umbrella in the world of sales and client acquisition – they're both forms of inbound marketing. And if you're trying to use your website to drive more visitors who could potentially become your customer/client/patient, then inbound marketing is something you need to know about.

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Topics: Inbound Marketing, SEO, Paid Search

What You Need to Know About Your Website Content

Posted by Tabitha Young on May 20, 2019

Content Marketing - SEO StrategyEvery organization, regardless of industry, should optimize the digital content that they release. If you fail to optimize the content you put out, you're losing valuable members of your audience before they've even had a chance to find you. It's essential that you make your content accessible to as many people as possible; and that's only achievable through content optimization. 

But what is content optimization? The short answer to this question is that it's a process designed to ensure that content is written in a certain way. This "certain way" essentially boils down to content being valuable and readable – it should be written in a way that allows it to reach the largest possible target audience.

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Topics: Inbound Marketing, SEO

What Are Pillar Pages?

Posted by Tabitha Young on May 14, 2019

Pillar pages and organic search rankings

Pillar pages are not a particularly new idea, but they've recently gotten more attention. Do you understand why pillar pages are a big deal today and how to use them to improve your organic ranking in Google results? 

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Topics: Inbound Marketing, SEO

Do I Really Need a Marketing Agency?

Posted by Mary Ann Hegvold on April 3, 2019

Do_I_Really_Need_a_Marketing_Agency

Countless members of senior management across companies both large and small, find themselves asking the same question: why do we need to hire a marketing agency when we have dedicated marketing staff?

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Topics: Inbound Marketing, Marketing ROI, Marketing Strategy

What is a Landing Page?

Posted by Tabitha Young on April 2, 2019

What is a Landing Page?

You may have come across the term “landing page” while learning about digital marketing. But honestly the term is used very loosely. So what exactly is a landing page, sometimes referred to as a lead capture page? How do you use them in your digital marketing and advertising?

Have no fear - we are here to help! Once you understand what landing pages are and the purpose for them, you’ll be able to make a plan to incorporate them into your own inbound marketing efforts. 

The implementation of successful landing pages can help increase your marketing ROI through your website AND help you ensure that you are targeting your ideal personas.

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Topics: Website Lead Generation, Lead Generation, Landing Page Strategy

Free Marketing Tools To Grow Your Business

Posted by Mary Ann Hegvold on March 29, 2019

Free_Marketing_Tools_To_Grow_Your_Busine (1)

Whether you have a big marketing budget or a small one, it's always good to hear the word "free."  But are free marketing services really and truly free? Or are they stripped of most of their features so you pretty much have to upgrade? Those are the questions that run through a marketer's mind because, well, we've all been there. 

But, free online marketing tools really exist and they're pretty useful. Fair warning: Since they're not made by a charity there are additional things you can add on and pay for. But the basic tool is very functional for certain purposes, free, and you could stay on the free version for as long as you'd like. There are many options out there, but there are three free marketing tools that we recommend to get you started.

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Topics: Inbound Marketing, Sales

5 Steps to Develop a Killer Facebook Ad Strategy: A Personal Journey

Posted by Tabitha Young on February 27, 2019

How to develop a winning Facebook Ads strategyDid you know that 66% of ALL Americans use Facebook? Not only are they using it, but they're using it a lot. The average American spends 58 minutes per day on Facebook. From a marketing standpoint, Facebook is a goldmine. It's filled to the brim with active users (a.k.a your future customers), and those users are engaged. To add a cherry on top, Facebook has a robust ad campaign creation tool that lets you get hyper-granular and personalized with your marketing campaigns.

Unfortunately, Facebook isn't only saturated in users; it's also filled with your competitors. In fact, over 93% of marketers use Facebook as part of their daily social media marketing strategy, including both paid and organic posts. So, finding a way to reach your prospects in all of that digital noise can be tough.

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Topics: Inbound Marketing, Social Media