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by Mary Ann Hegvold on September 13, 2019

INBOUND 19 Takeaways You Can Put Into Action Today

What a whirlwind it was! Mark, Tabitha, Erin, Aaron and I spent last week in Boston at the annual INBOUND conference by HubSpot. This is a solid four days of inspiration, ideas, new product announcements, networking, food truck lunch selections, and miles and miles of walking. We'd like to share...

Topics: Video, Sales, Marketing Strategy

by Tabitha Young on September 11, 2019

What Is Inbound Marketing and Can It Work for Your Business?

Marketing has changed a lot in the past two decades. For one thing, there's the internet, and with it came business websites, search engines and social media. 

For another, emerging technologies like artificial intelligence (AI) and marketing automation have given marketers new tools to do their...

Topics: Inbound Marketing, SEO, Landing Page Strategy

by Mary Ann Hegvold on August 26, 2019

Start Blogging With a Purpose and Increase Your Website Leads

It's probably nothing new when you hear that you need to blog. "What's it gonna do for me," you ask? Well... it can mean all the difference in the number of good leads that you bring in through your website. And that should help you increase sales.

We often hear, "Blogging takes time and it uses...

Topics: Lead Generation, SEO, Marketing Strategy

by Mary Ann Hegvold on August 13, 2019

How Much Should You Spend on Digital Marketing?

How Much of Your Marketing Should Be Digital?

Before you decide on a budget, you should consider what you're trying to achieve. Remember: 70% of a purchase decision is made before someone talks to a sales representative. Because of this, a heavy online marketing presence plays a big part in the...

Topics: Inbound Marketing, Marketing ROI, Lead Generation

by Mary Ann Hegvold on August 9, 2019

Six Things to Include in Your 2020 Marketing Budget

Whether you're looking for a way to spend marketing budget left for this fiscal year or you're organizing the next full year's marketing plan, we have six recommendations that can help you bring in more leads and nurture relationships with your existing customers.  

Maybe you can't afford to...

Topics: Inbound Marketing, Marketing ROI, Marketing Strategy

by Mary Ann Hegvold on July 3, 2019

The Marketing Flywheel Model: Turning Customers into Business Drivers

Which of these two terms better describes the impact that customers have on your business: outcomes or drivers?

Sales people and marketers from 20 or 30 years ago would likely say "outcomes" without a second thought. After all, their jobs revolved around moving prospective customers down the...

Topics: Inbound Marketing, Lead Generation, Sales

by Mary Ann Hegvold on April 3, 2019

Do I Really Need a Marketing Agency?

Countless members of senior management across companies both large and small, find themselves asking the same question: why do we need to hire a marketing agency when we have dedicated marketing staff?

Topics: Inbound Marketing, Marketing ROI, Marketing Strategy