The thought of using a shiny new EHR with all the right features is exciting. However, the thought of moving everything over to a new system is painful. How do you, as the EHR software representative, convince your potential customers that the change is worth the effort?
A few years ago, when we first wrote about online physician reputation management there were fewer people writing and reading reviews, especially for physicians and other healthcare experiences. The tide has turned since then and now we're seeing that physician reviews are playing a significant...
Is it possible to get a healthcare facility to switch to using a new software system, especially the one they use everyday for electronic health record management? It seems a little bit daunting when you consider that this type of change would affect every patient and every employee at a...
Companies are sometimes a little hesitant to use social media in B2B healthcare marketing situations. We've heard a few things like:
- No one is going to see my post on Facebook.
- Twitter is just so overwhelming.
- LinkedIn is just for people looking for jobs.
Despite the fact that there's some...
HIMSS recently published the State of Content Marketing 2016 report with data from healthcare B2B marketers across the U.S. There were some surprising results in that report, including:
- 85% of healthcare B2B marketers have a content marketing strategy, but
- Only 4% of them said their content...
When medical practices first started their research on EHR software, they were most likely searching online for really broad terms. Things like:
- Which EHR software is right for my medical practice?
- Best EHR software
- Best cloud EHR software
- Best EHR software for [insert specialty]
But now that...