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by Mary Ann Hegvold on September 9, 2020

Why Selling EHR Software Requires More Than a Free Demo

Selling EHR software – whether it's part of a bigger practice management system or it's a stand-alone system – has not gotten easier over the years.  When the mandate was issued for all US medical practices and hospitals to use an electronic health record system, there was a flurry of people...

Topics: Inbound Marketing, B2B Healthcare Marketing

by Mary Ann Hegvold on December 11, 2019

How to Sell EHR Software in a Saturated Market

The thought of using a shiny new EHR with all the right features is exciting. However, the thought of moving everything over to a new system  is painful. How do you, as the EHR software representative, convince your potential customers that the change is worth the effort?

Topics: Lead Generation, B2B Healthcare Marketing

by Mary Ann Hegvold on December 29, 2017

Physician Online Reputation Management in 2018

A few years ago, when we first wrote about online physician reputation management there were fewer people writing and reading reviews, especially for physicians and other healthcare experiences. The tide has turned since then and now we're seeing that physician reviews are playing a significant...

Topics: Medical Practice Marketing, B2B Healthcare Marketing

by Mary Ann Hegvold on April 13, 2017

5 Ways Healthcare B2B Marketing Can Influence Software Selection

Is it possible to get a healthcare facility to switch to using a new software system, especially the one they use everyday for electronic health record management? It seems a little bit daunting when you consider that this type of change would affect every patient and every employee at a...

Topics: Inbound Marketing, Website Lead Generation, B2B Healthcare Marketing

by Mary Ann Hegvold on March 9, 2017

3 Ways to Use Social Media in B2B Healthcare Marketing

Companies are sometimes a little hesitant to use social media in B2B healthcare marketing situations. We've heard a few things like:

  • No one is going to see my post on Facebook.
  • Twitter is just so overwhelming.
  • LinkedIn is just for people looking for jobs.

Despite the fact that there's some...

Topics: Lead Generation, Social Media, B2B Healthcare Marketing

by Mary Ann Hegvold on September 28, 2016

How to Produce More Engaging Healthcare B2B Marketing Content

HIMSS recently published the State of Content Marketing 2016 report with data from healthcare B2B marketers across the U.S. There were some surprising results in that report, including:

  • 85% of healthcare B2B marketers have a content marketing strategy, but
  • Only 4% of them said their content...

Topics: Inbound Marketing, Lead Generation, B2B Healthcare Marketing