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by Mary Ann Hegvold on December 29, 2017

Physician Online Reputation Management in 2018

A few years ago, when we first wrote about online physician reputation management there were fewer people writing and reading reviews, especially for physicians and other healthcare experiences. The tide has turned since then and now we're seeing that physician reviews are playing a significant...

Topics: Medical Practice Marketing, B2B Healthcare Marketing

by Mary Ann Hegvold on April 13, 2017

5 Ways Healthcare B2B Marketing Can Influence Software Selection

Is it possible to get a healthcare facility to switch to using a new software system, especially the one they use everyday for electronic health record management? It seems a little bit daunting when you consider that this type of change would affect every patient and every employee at a...

Topics: Inbound Marketing, Website Lead Generation, B2B Healthcare Marketing

by Mary Ann Hegvold on March 9, 2017

3 Ways to Use Social Media in B2B Healthcare Marketing

Companies are sometimes a little hesitant to use social media in B2B healthcare marketing situations. We've heard a few things like:

  • No one is going to see my post on Facebook.
  • Twitter is just so overwhelming.
  • LinkedIn is just for people looking for jobs.

Despite the fact that there's some...

Topics: Lead Generation, Social Media, B2B Healthcare Marketing

by Mary Ann Hegvold on September 28, 2016

How to Produce More Engaging Healthcare B2B Marketing Content

HIMSS recently published the State of Content Marketing 2016 report with data from healthcare B2B marketers across the U.S. There were some surprising results in that report, including:

  • 85% of healthcare B2B marketers have a content marketing strategy, but
  • Only 4% of them said their content...

Topics: Inbound Marketing, Lead Generation, B2B Healthcare Marketing

by Lindsey Gutierrez on February 29, 2016

Why Healthcare B2B Websites Need Growth Driven Design

We’ve seen over the years a lot of healthcare industry websites that are built with the “set it and forget it” mentality. A healthcare company will invest thousands of dollars every 3 or so years to create a great looking website and then let it sit there, unchanged, until the next big redesign....

Topics: Lead Generation, Web Development, Website Design

by Mary Ann Hegvold on October 30, 2015

Five Things Healthcare B2B Companies Need on Their Websites

The healthcare marketplace, as you know, has a huge number of players. In every product category and service line there is plentiful competition. So how do you stand apart and make yourself known to potential customers?

Topics: Website Lead Generation, Growth-Driven Design, B2B Healthcare Marketing

by Mary Ann Hegvold on July 13, 2015

Why Selling EHR Software Requires More Than a Free Demo Offer

When medical practices first started their research on EHR software, they were most likely searching online for really broad terms. Things like: 

  • Which EHR software is right for my medical practice?
  • Best EHR software
  • Best cloud EHR software
  • Best EHR software for [insert specialty]

But now that...

Topics: Inbound Marketing, Marketing to Doctors, B2B Healthcare Marketing

by Mary Ann Hegvold on July 2, 2015

How to Sell EHR Software in a Saturated Market

After a year or more of using an EHR system, it's easy for users to see the holes and identify what's not working for them. They might be thinking about changing, but they also know that it’s a big process to tackle. How do you convince them that the change is worth the effort?

Changing to a new...

Topics: Lead Generation, B2B Healthcare Marketing