by
Lindsey Gutierrez
on December 6, 2019
What’s a website worth if you’re not getting your visitors to take an action? Do they know what they should do next? Don’t make them think about it too hard. It should be super easy to understand what you’d like them to do by using a “Call-to-Action” or CTA.
Topics: Website Lead Generation, Website Design
by
Lindsey Gutierrez
on November 1, 2019
Your website’s content 100% has an impact on your business. You want that impact to be a positive one, right? Website content is just as important as website design. Both will affect your user immediately when they visit your website. Every business should have a content marketing strategy but...
Topics: Website Design
by
Brian Hegvold
on August 23, 2019
Good design is something you see every day. Throughout our day, we experience good design. Whether it’s on the box of toothpaste you use or that billboard you see on your way to work, good design is happening all around us.
Topics: Website Design
by
Mary Ann Hegvold
on January 23, 2019
If we've heard it once, we've heard it a thousand times: Don't judge a book by its cover. But honestly, that really only works with people. And maybe books. When it comes to judging the quality of a company and its products, one of the first things people will do is assess how the website...
Topics: Website Design, Video
by
Mary Ann Hegvold
on January 10, 2019
Pop-ups can, and do, work when done right. But what is that happy medium? Do they hurt your SEO? How can you get positive results versus simply annoying the visitor?
Topics: SEO, Website Design
by
Lindsey Gutierrez
on December 21, 2018
There are 5 font mistakes you don't want to make on your website; they include:
Choosing the best font for a website can feel like playing the memory game....
Topics: Website Design
by
Mary Ann Hegvold
on August 30, 2016
Mobile websites have come a long way over the past few years! Remember when we used to have to create a separate, less robust version of our main website with separate code? It was a bit of a Google Analytics nightmare to track what was viewed most and the mobile version didn't always include...
Topics: Web Development, Website Design
by
Lindsey Gutierrez
on February 29, 2016
We’ve seen over the years a lot of healthcare industry websites that are built with the “set it and forget it” mentality. A healthcare company will invest thousands of dollars every 3 or so years to create a great looking website and then let it sit there, unchanged, until the next big redesign....
Topics: Lead Generation, Web Development, Website Design
by
Mary Ann Hegvold
on January 18, 2016
A picture is worth a thousand words. We've been told since the early days of our marketing and design careers (and maybe as early as grade school) that imagery will speak volumes about who you are and what you stand for. And it's still a true statement. You can have the coolest product or best...
Topics: Lead Generation, Website Design
by
Mary Ann Hegvold
on October 16, 2015
You may have heard that Growth-Driven Design is a new and better build and grow your website, turning the web into a greater source of new patients. The concept makes a lot of sense when you're trying to use your website as more than just a brochure. The Growth-Driven Design process will...
by
Mary Ann Hegvold
on September 16, 2015
The title of this post will make most brand managers or Type A marketers like myself cringe. How could you NOT launch a website that was the best possible representation of your brand, your products, your services and who you are? I'm here to tell you that while it might take a little bit to...
Topics: Website Design, Growth-Driven Design
by
Mary Ann Hegvold
on September 10, 2015
If you're in the process of a website redesign, or creating an entirely new website, you're most likely trying to decide what to put on the home page and how to organize the site's content. It can be a struggle. But there are some key questions you can ask yourself and your colleagues (and even...