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by Lindsey Gutierrez on November 1, 2019

How to Make Your Website’s Content a Great User Experience

Your website’s content 100% has an impact on your business. You want that impact to be a positive one, right? Website content is just as important as website design. Both will affect your user immediately when they visit your website. Every business should have a content marketing strategy but...

Topics: Website Design

by Brian Hegvold on August 23, 2019

4 Ways to Make a Great First Impression With Your Website Design

Good design is something you see every day. Throughout our day, we experience good design. Whether it’s on the box of toothpaste you use or that billboard you see on your way to work, good design is happening all around us.

Topics: Website Design

by Mary Ann Hegvold on January 23, 2019

Four Website Design Tips That Will Change How Your Website Sells

If we've heard it once, we've heard it a thousand times: Don't judge a book by its cover. But honestly, that really only works with people. And maybe books. When it comes to judging the quality of a company and its products, one of the first things people will do is assess how the website...

Topics: Website Design, Video

by Mary Ann Hegvold on January 10, 2019

Website Pop-Ups in 2019 – Love 'em or Lose 'em?

Pop-ups can, and do, work when done right. But what is that happy medium? Do they hurt your SEO? How can you get positive results versus simply annoying the visitor?  

Topics: SEO, Website Design

by Lindsey Gutierrez on December 21, 2018

5 Website Font Mistakes You Don’t Want to Make

There are 5 font mistakes you don't want to make on your website; they include: 

  1. Using too many fonts
  2. Using all the same size fonts
  3. Using illegible fonts
  4. Using the wrong fonts for the mood
  5. No typographic contrast

Choosing the best font for a website can feel like playing the memory game....

Topics: Website Design

by Mary Ann Hegvold on August 30, 2016

Mobile-First Web Design: Why You Should Start Small

Mobile websites have come a long way over the past few years! Remember when we used to have to create a separate, less robust version of our main website with separate code? It was a bit of a Google Analytics nightmare to track what was viewed most and the mobile version didn't always include...

Topics: Web Development, Website Design

by Lindsey Gutierrez on February 29, 2016

Why Healthcare B2B Websites Need Growth Driven Design

We’ve seen over the years a lot of healthcare industry websites that are built with the “set it and forget it” mentality. A healthcare company will invest thousands of dollars every 3 or so years to create a great looking website and then let it sit there, unchanged, until the next big redesign....

Topics: Lead Generation, Web Development, Website Design

by Mary Ann Hegvold on January 18, 2016

How Your Website's Photos Could Sabotoge Your Marketing Strategy

A picture is worth a thousand words. We've been told since the early days of our marketing and design careers (and maybe as early as grade school) that imagery will speak volumes about who you are and what you stand for. And it's still a true statement. You can have the coolest product or best...

Topics: Lead Generation, Website Design

by Mary Ann Hegvold on October 16, 2015

How to Grow a Medical Practice Using Growth-Driven Design

You may have heard that Growth-Driven Design is a new and better build and grow your website, turning the web into a greater source of new patients. The concept makes a lot of sense when you're trying to use your website as more than just a brochure.  The Growth-Driven Design process will...

Topics: Website Design, Medical Practice Marketing, Growth-Driven Design

by Mary Ann Hegvold on September 16, 2015

Why You Don't Need a Perfect Website

The title of this post will make most brand managers or Type A marketers like myself cringe. How could you NOT launch a website that was the best possible representation of your brand, your products, your services and who you are?  I'm here to tell you that while it might take a little bit to...

Topics: Website Design, Growth-Driven Design

by Mary Ann Hegvold on September 10, 2015

Four Things You Need to Ensure Website Lead Generation

If you're in the process of a website redesign, or creating an entirely new website, you're most likely trying to decide what to put on the home page and how to organize the site's content. It can be a struggle. But there are some key questions you can ask yourself and your colleagues (and even...

Topics: Lead Generation, Website Design, Growth-Driven Design

by Mary Ann Hegvold on August 31, 2015

Should You Fire Your Website? How To Know When It's Time for a Website Redesign

Your website has the potential to be your best sales person. It's working 24/7. It's full of good information and makes the pathway to working with your company crystal clear. Right?

If you're reading this and thinking, "That would be true, but we haven't updated our website in quite a while..."...

Topics: Lead Generation, Website Design, Growth-Driven Design