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4 Ways to Make a Great First Impression With Your Website Design

Posted by Brian Hegvold on August 23, 2019


4 Ways to Make a Great Impression With Your Website DesignGood design is something you see every day. Throughout our day, we experience good design. Whether it’s on the box of toothpaste you use or that billboard you see on your way to work, good design is happening all around us.

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Topics: Website Design

Four Website Design Tips That Will Change How Your Website Sells

Posted by Mary Ann Hegvold on January 23, 2019


What_makes_you_stay_on_a_website

If we've heard it once, we've heard it a thousand times: Don't judge a book by its cover. But honestly, that really only works with people. And maybe books. When it comes to judging the quality of a company and its products, one of the first things people will do is assess how the website looks to decide if they want to stick around. That's right. Your website design can make or break a buying decision.

Studies have been published explaining that the design of a website is the primary factor in determining if they stay or if they move on. 

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Topics: Website Design, Video

Website Pop-Ups in 2019 – Love 'em or Lose 'em?

Posted by Mary Ann Hegvold on January 10, 2019


Adding pop-ups to a website.

Pop-ups can, and do, work when done right. But what is that happy medium? Do they hurt your SEO? How can you get positive results versus simply annoying the visitor?  

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Topics: SEO, Website Design

5 Website Font Mistakes You Don’t Want to Make

Posted by Lindsey Gutierrez on December 21, 2018


how to choose the best font for websites

There are 5 font mistakes you don't want to make on your website; they include: 

  1. Using too many fonts
  2. Using all the same size fonts
  3. Using illegible fonts
  4. Using the wrong fonts for the mood
  5. No typographic contrast

Choosing the best font for a website can feel like playing the memory game. Numerous choices but only certain fonts seem to match. If you make the wrong font choices it can hurt the usability of your website. You don’t want that to happen because the entire point is to make your website easy to use for potential customers.

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Topics: Website Design

Mobile-First Web Design: Why You Should Start Small

Posted by Mary Ann Hegvold on August 30, 2016


mobile-first-web-design2.jpg

Mobile websites have come a long way over the past few years! Remember when we used to have to create a separate, less robust version of our main website with separate code? It was a bit of a Google Analytics nightmare to track what was viewed most and the mobile version didn't always include the information you really needed. Today, it's all in one set of code with the standardization of responsive design. And that's great! But what is the experience really like? Did the web designers layout a plan that had the mobile user in mind? Did the web developers test everything in a touch format vs using a mouse?

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Topics: Web Development, Website Design

Why Healthcare B2B Websites Need Growth Driven Design

Posted by Lindsey Gutierrez on February 29, 2016


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We’ve seen over the years a lot of healthcare industry websites that are built with the “set it and forget it” mentality. A healthcare company will invest thousands of dollars every 3 or so years to create a great looking website and then let it sit there, unchanged, until the next big redesign. Yes, they may run some analytics reports to see what content is most important. But they’re not typically addressing the real question which is, “Is the website providing my visitors with what they want and need in order to produce more leads?” If the answer is anything other than, “yes and here’s how we know…” the website is probably in danger.

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Topics: Lead Generation, Web Development, Website Design, Growth-Driven Design, B2B Healthcare Marketing

How Your Website's Photos Could Sabotoge Your Marketing Strategy

Posted by Mary Ann Hegvold on January 18, 2016


A picture is worth a thousand words. We've been told since the early days of our marketing and design careers (and maybe as early as grade school) that imagery will speak volumes about who you are and what you stand for. And it's still a true statement. You can have the coolest product or best service in its class, but if your website doesn't represent your brand, it won't bring you the customers you need. And since most people have a website for lead generation you'll want to be sure that the images you choose support your strategy.

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Topics: Lead Generation, Website Design

How to Grow a Medical Practice Using Growth-Driven Design

Posted by Mary Ann Hegvold on October 16, 2015


You may have heard that Growth-Driven Design is a new and better build and grow your website, turning the web into a greater source of new patients. The concept makes a lot of sense when you're trying to use your website as more than just a brochure.  The Growth-Driven Design process will actually help you bring in more visitors, engage them and ultimately help the practice meet its goals for patient growth.

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Topics: Website Design, Medical Practice Marketing, Growth-Driven Design

Why You Don't Need a Perfect Website

Posted by Mary Ann Hegvold on September 16, 2015


The title of this post will make most brand managers or Type A marketers like myself cringe. How could you NOT launch a website that was the best possible representation of your brand, your products, your services and who you are?  I'm here to tell you that while it might take a little bit to bend your mind around the concept, a website redesign that doesn't include every feature you've dreamed of at launch can actually be a good way to go, at least for a little while. By doing it this way you can get to your end goal faster: Increase the number of sales that result from your website. Sound a little crazy? Consider the alternative: the traditional website redesign process.

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Topics: Website Design, Growth-Driven Design

Four Things You Need to Ensure Website Lead Generation

Posted by Mary Ann Hegvold on September 10, 2015


If you're in the process of a website redesign, or creating an entirely new website, you're most likely trying to decide what to put on the home page and how to organize the site's content. It can be a struggle. But there are some key questions you can ask yourself and your colleagues (and even your boss) as you plan for what to include, especially on the precious, limited space on the home page.

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Topics: Lead Generation, Website Design, Growth-Driven Design