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by Tabitha Young on September 26, 2019

What is a Landing Page?

You may have come across the term “landing page” while learning about digital marketing. But honestly the term is used very loosely. So what exactly is a landing page, sometimes referred to as a lead capture page? How do you use them in your digital marketing and advertising?

Have no fear - we...

Topics: Website Lead Generation, Lead Generation, Landing Page Strategy

by Mary Ann Hegvold on August 26, 2019

Start Blogging With a Purpose and Increase Your Website Leads

It's probably nothing new when you hear that you need to blog. "What's it gonna do for me," you ask? Well... it can mean all the difference in the number of good leads that you bring in through your website. And that should help you increase sales.

We often hear, "Blogging takes time and it uses...

Topics: Lead Generation, SEO, Marketing Strategy

by Mary Ann Hegvold on August 13, 2019

How Much Should You Spend on Digital Marketing?

How Much of Your Marketing Should Be Digital?

Before you decide on a budget, you should consider what you're trying to achieve. Remember: 70% of a purchase decision is made before someone talks to a sales representative. Because of this, a heavy online marketing presence plays a big part in the...

Topics: Inbound Marketing, Marketing ROI, Lead Generation

by Mary Ann Hegvold on July 3, 2019

The Marketing Flywheel Model: Turning Customers into Business Drivers

Which of these two terms better describes the impact that customers have on your business: outcomes or drivers?

Sales people and marketers from 20 or 30 years ago would likely say "outcomes" without a second thought. After all, their jobs revolved around moving prospective customers down the...

Topics: Inbound Marketing, Lead Generation, Sales

by Mary Ann Hegvold on May 3, 2017

Five Tips for Running Facebook Ads that Produce Results

Facebook advertising can play a critical role in your overall marketing strategy, whether you're marketing to consumers or you're a B2B marketer. 

That's because you don't have to wait for someone to search for you, or phrases related to you, like you do when advertising on Google Adwords....

Topics: Lead Generation, Social Media

by Mary Ann Hegvold on March 9, 2017

3 Ways to Use Social Media in B2B Healthcare Marketing

Companies are sometimes a little hesitant to use social media in B2B healthcare marketing situations. We've heard a few things like:

  • No one is going to see my post on Facebook.
  • Twitter is just so overwhelming.
  • LinkedIn is just for people looking for jobs.

Despite the fact that there's some...

Topics: Lead Generation, Social Media, B2B Healthcare Marketing

by Mary Ann Hegvold on September 28, 2016

How to Produce More Engaging Healthcare B2B Marketing Content

HIMSS recently published the State of Content Marketing 2016 report with data from healthcare B2B marketers across the U.S. There were some surprising results in that report, including:

  • 85% of healthcare B2B marketers have a content marketing strategy, but
  • Only 4% of them said their content...

Topics: Inbound Marketing, Lead Generation, B2B Healthcare Marketing

by Lindsey Gutierrez on February 29, 2016

Why Healthcare B2B Websites Need Growth Driven Design

We’ve seen over the years a lot of healthcare industry websites that are built with the “set it and forget it” mentality. A healthcare company will invest thousands of dollars every 3 or so years to create a great looking website and then let it sit there, unchanged, until the next big redesign....

Topics: Lead Generation, Web Development, Website Design

by Mary Ann Hegvold on January 18, 2016

How Your Website's Photos Could Sabotoge Your Marketing Strategy

A picture is worth a thousand words. We've been told since the early days of our marketing and design careers (and maybe as early as grade school) that imagery will speak volumes about who you are and what you stand for. And it's still a true statement. You can have the coolest product or best...

Topics: Lead Generation, Website Design

by Mary Ann Hegvold on September 10, 2015

Four Things You Need to Ensure Website Lead Generation

If you're in the process of a website redesign, or creating an entirely new website, you're most likely trying to decide what to put on the home page and how to organize the site's content. It can be a struggle. But there are some key questions you can ask yourself and your colleagues (and even...

Topics: Lead Generation, Website Design, Growth-Driven Design

by Mary Ann Hegvold on August 31, 2015

Should You Fire Your Website? How To Know When It's Time for a Website Redesign

Your website has the potential to be your best sales person. It's working 24/7. It's full of good information and makes the pathway to working with your company crystal clear. Right?

If you're reading this and thinking, "That would be true, but we haven't updated our website in quite a while..."...

Topics: Lead Generation, Website Design, Growth-Driven Design

by Mary Ann Hegvold on July 2, 2015

How to Sell EHR Software in a Saturated Market

After a year or more of using an EHR system, it's easy for users to see the holes and identify what's not working for them. They might be thinking about changing, but they also know that it’s a big process to tackle. How do you convince them that the change is worth the effort?

Changing to a new...

Topics: Lead Generation, B2B Healthcare Marketing