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How Content and Video Marketing Can Change your Company: Insights from the IMPACT Live 2019 Conference

Posted by Erin Good on August 12, 2019


IMPACT Live 2019- 30 Degrees North

Wow! I just got back from a great couple of days at IMPACT Live 2019. IMPACT Live is a 2-day conference full of expert speakers on all things marketing. It was a great experience and I can’t wait to put all the things I learned into action! 

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Topics: Inbound Marketing, SEO, Video

Four Website Design Tips That Will Change How Your Website Sells

Posted by Mary Ann Hegvold on January 23, 2019


What_makes_you_stay_on_a_website

If we've heard it once, we've heard it a thousand times: Don't judge a book by its cover. But honestly, that really only works with people. And maybe books. When it comes to judging the quality of a company and its products, one of the first things people will do is assess how the website looks to decide if they want to stick around. That's right. Your website design can make or break a buying decision.

Studies have been published explaining that the design of a website is the primary factor in determining if they stay or if they move on. 

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Topics: Website Design, Video

3 Ways to Create Videos That Look Great and Cost Almost Nothing

Posted by Lindsey Gutierrez on January 15, 2019


 

It's no secret that using video is a critical component in just about every business' marketing strategy. With viewers retaining 95% of a video's message compared to 10% retention if they read the same message in text, it's absolutely the way to go. Great! So now what? How do you get good videos, that people will watch without literally breaking the bank?

While there is a time and a place for highly produced videos, it's not always necessary.  Some messages can be delivered from your desk or with attractive stock video footage, dramatically reducing the cost of production.

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Topics: Inbound Marketing, Video