by
Erin Good
on September 25, 2019
Patient testimonial videos are a great way to build trust and credibility with your past, current, and future patients. Testimonials videos allow potential patients to hear and see a story from another patient who might have been faced with the same diagnosis or treatment recommendation. Videos...
Topics: Medical Practice Marketing, Video
by
Mary Ann Hegvold
on September 13, 2019
What a whirlwind it was! Mark, Tabitha, Erin, Aaron and I spent last week in Boston at the annual INBOUND conference by HubSpot. This is a solid four days of inspiration, ideas, new product announcements, networking, food truck lunch selections, and miles and miles of walking. We'd like to share...
Topics: Video, Sales, Marketing Strategy
by
Tabitha Young
on September 11, 2019
Marketing has changed a lot in the past two decades. For one thing, there's the internet, and with it came business websites, search engines and social media.
For another, emerging technologies like artificial intelligence (AI) and marketing automation have given marketers new tools to do their...
Topics: Inbound Marketing, SEO, Landing Page Strategy
by
Erin Good
on August 12, 2019
Wow! I just got back from a great couple of days at IMPACT Live 2019. IMPACT Live is a 2-day conference full of expert speakers on all things marketing. It was a great experience and I can’t wait to put all the things I learned into action!
Topics: Inbound Marketing, SEO, Video
by
Mary Ann Hegvold
on January 23, 2019
If we've heard it once, we've heard it a thousand times: Don't judge a book by its cover. But honestly, that really only works with people. And maybe books. When it comes to judging the quality of a company and its products, one of the first things people will do is assess how the website...
Topics: Website Design, Video
by
Lindsey Gutierrez
on January 15, 2019
It's no secret that using video is a critical component in just about every business' marketing strategy. With viewers retaining 95% of a video's message compared to 10% retention if they read the same message in text, it's absolutely the way to go. Great! So now what? How do you get good...
Topics: Inbound Marketing, Video