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by Mark Croft on February 13, 2020

What is a 301 Redirect?

We’ve all experienced a time when we clicked on a website link that was broken. Typically you’ll see a “404 message” or “Page Not Found.” A lot of times this is caused when a page is moved to a new URL and the old link wasn’t directed to the new page. 

Topics: SEO

by Brian Hegvold on February 12, 2020

Why You Should Optimize Images for the Web

Everyone's been there...and then left. Been where? You know, that website that is soooooo slow. The "world wide wait". We've all attempted to visit a website that just seems like it takes forever to load!

According to several studies, you have about 2 seconds to get a website to load without a...

Topics: SEO, Website Design

by Mary Ann Hegvold on February 11, 2020

Should You Use Website Pop-Ups in 2020?

Pop-ups can, and do, work when done right. But what's that happy medium?  Do they turn visitors off or are they used? How can you get positive results from website pop ups versus simply annoying the visitor?  We have 8 do's and don'ts that you can follow for good results and a positive visitor...

Topics: SEO, Website Design

by Mary Ann Hegvold on February 7, 2020

Website Optimization: More Than Content

As a marketing agency, one of the questions that we hear most often from new and long-standing clients is: "What are the best website optimization techniques I should be using?" While it seems like a straightforward question, there's more to the answer than you might think. 

That's because there...

Topics: Website Lead Generation

by Tabitha Young on January 30, 2020

How to Optimize Your Website for Local SEO

Whether you own a brick and mortar store or work on the web and cater to a specific region, local SEO matters. When somebody Googles "divorce attorney near Dallas" or "auto mechanics in Miami," they are counting on the businesses that show up in the results to yield the local results they are...

Topics: Inbound Marketing, SEO

by Tabitha Young on January 29, 2020

Easy Tips for SEO Optimizing Your Website Content

Every organization, regardless of industry, should optimize the digital content that they release. If you fail to optimize the content you put out, you're losing valuable members of your audience before they've even had a chance to find you. It's essential that you make your content accessible...

Topics: Inbound Marketing, SEO

by Tabitha Young on January 28, 2020

Why Your Business Needs a Website, Not Just a Facebook Business Page

It amazes me how many companies do not have websites -- or have essentially ignored their website -- and have focused their efforts on building a Facebook business page. I'm constantly finding businesses that they need to either create a website or put more emphasis on what they've got. Whether...

Topics: Web Development, Social Media

by Mary Ann Hegvold on January 28, 2020

How to Choose an SEO Company - 4 Things to Look For (and a Few to Avoid)

If you're thinking about hiring an SEO company to help you increase your visibility in search results, you may be sorting through lists and qualifications that can make it a little over whelming. But how do you know if the SEO company knows what they're talking about and can really do the work?...

Topics: SEO

by Tabitha Young on January 7, 2020

Live Chat vs. Bots: Which Should You Use?

Live chat and bots are becoming an essential part of a website. And, you may find yourself asking, "Should I use a live chat feature or bots? Are either really necessary? What's the difference between a bot and live chat?"  Not to worry, many other businesses with an online presence are...

Topics: Inbound Marketing, Customer Service

by Tabitha Young on December 31, 2019

You Need to Have Downloadable Content on Your Website

Downloadable content is typically a booklet (like this "25 Website Must-Haves" ebook), a checklist, an infographic, or another type of content that can be downloaded from your website that is educational in nature.

Topics: Inbound Marketing, Marketing Strategy

by Mary Ann Hegvold on December 11, 2019

How to Sell EHR Software in a Saturated Market

The thought of using a shiny new EHR with all the right features is exciting. However, the thought of moving everything over to a new system  is painful. How do you, as the EHR software representative, convince your potential customers that the change is worth the effort?

Topics: Lead Generation, B2B Healthcare Marketing

by Lindsey Gutierrez on December 6, 2019

5 Tips to Create Effective Calls-to-Action

What’s a website worth if you’re not getting your visitors to take an action? Do they know what they should do next? Don’t make them think about it too hard. It should be super easy to understand what you’d like them to do by using a “Call-to-Action” or CTA. 

Topics: Website Lead Generation, Website Design