by
Tabitha Young
on January 7, 2020
Live chat and bots are becoming an essential part of a website. And, you may find yourself asking, "Should I use a live chat feature or bots? Are either really necessary? What's the difference between a bot and live chat?" Not to worry, many other businesses with an online presence are...
Topics: Inbound Marketing, Customer Service
by
Tabitha Young
on December 31, 2019
Downloadable content is typically a booklet (like this "25 Website Must-Haves" ebook), a checklist, an infographic, or another type of content that can be downloaded from your website that is educational in nature.
Topics: Inbound Marketing, Marketing Strategy
by
Mary Ann Hegvold
on December 11, 2019
The thought of using a shiny new EHR with all the right features is exciting. However, the thought of moving everything over to a new system is painful. How do you, as the EHR software representative, convince your potential customers that the change is worth the effort?
Topics: Lead Generation, B2B Healthcare Marketing
by
Lindsey Gutierrez
on December 6, 2019
What’s a website worth if you’re not getting your visitors to take an action? Do they know what they should do next? Don’t make them think about it too hard. It should be super easy to understand what you’d like them to do by using a “Call-to-Action” or CTA.
Topics: Website Lead Generation, Website Design
by
Tabitha Young
on November 5, 2019
In 2019, almost everyone knows how to Google. And, it would be reasonable for any business that is implementing a solid SEO strategy to expect their website to return higher results in the search engine results.
However, even more valuable than someone Googling your website is understanding...
Topics: SEO
by
Lindsey Gutierrez
on November 1, 2019
Your website’s content 100% has an impact on your business. You want that impact to be a positive one, right? Website content is just as important as website design. Both will affect your user immediately when they visit your website. Every business should have a content marketing strategy but...
Topics: Website Design
by
Tabitha Young
on October 25, 2019
Social media is a valuable - and necessary - part of any team's inbound marketing strategy. With more online social media platforms than ever, it's easy to get caught up tracking metrics on every network. With all the options available to your audience, it's easy for you to get discouraged while...
Topics: Inbound Marketing, Social Media
by
Tabitha Young
on September 26, 2019
You may have come across the term “landing page” while learning about digital marketing. But honestly the term is used very loosely. So what exactly is a landing page, sometimes referred to as a lead capture page? How do you use them in your digital marketing and advertising?
Have no fear - we...
by
Erin Good
on September 25, 2019
Patient testimonial videos are a great way to build trust and credibility with your past, current, and future patients. Testimonials videos allow potential patients to hear and see a story from another patient who might have been faced with the same diagnosis or treatment recommendation. Videos...
Topics: Medical Practice Marketing, Video
by
Mary Ann Hegvold
on September 13, 2019
What a whirlwind it was! Mark, Tabitha, Erin, Aaron and I spent last week in Boston at the annual INBOUND conference by HubSpot. This is a solid four days of inspiration, ideas, new product announcements, networking, food truck lunch selections, and miles and miles of walking. We'd like to share...
Topics: Video, Sales, Marketing Strategy
by
Tabitha Young
on September 11, 2019
Marketing has changed a lot in the past two decades. For one thing, there's the internet, and with it came business websites, search engines and social media.
For another, emerging technologies like artificial intelligence (AI) and marketing automation have given marketers new tools to do their...
Topics: Inbound Marketing, SEO, Landing Page Strategy
by
Tabitha Young
on August 27, 2019
Remember back in the earlier days of SEO when the main goal was to fill a webpage with a keyword or two that you wanted to rank for in search results? Sometimes it would even seemed a little ridiculous when you were reading "SEO'd" content because you'd read the same key phrase over and over in...
Topics: Inbound Marketing, SEO