BLOG

Topic Clusters: What You Need to Know About This SEO Content Strategy

Posted by Tabitha Young on August 27, 2019

Topic Clusters are a great content strategy to improve your SEO.

Remember back in the earlier days of SEO when the main goal was to fill a webpage with a keyword or two that you wanted to rank for in search results? Sometimes it would even seemed a little ridiculous when you were reading "SEO'd" content because you'd read the same key phrase over and over in a few paragraphs just stuck in the content where it didn't really belong. Many marketers know this practice as "keyword stuffing."

Read More

Topics: Inbound Marketing, SEO

Start Blogging With a Purpose and Increase Your Website Leads

Posted by Mary Ann Hegvold on August 26, 2019

SEO Focused Blogging - 30DN MarketingIt's probably nothing new when you hear that you need to blog. "What's it gonna do for me," you ask? Well... it can mean all the difference in the number of good leads that you bring in through your website. And that should help you increase sales.

We often hear, "Blogging takes time and it uses my resources." This is true. And there's no point in doing something just to do it. It has to produce results, aka: more leads who better match your target audience(s). So, how do you blog to increase leads? 

Read More

Topics: Lead Generation, SEO, Marketing Strategy

4 Ways to Make a Great First Impression With Your Website Design

Posted by Brian Hegvold on August 23, 2019

4 Ways to Make a Great Impression With Your Website DesignGood design is something you see every day. Throughout our day, we experience good design. Whether it’s on the box of toothpaste you use or that billboard you see on your way to work, good design is happening all around us.

Read More

Topics: Website Design

Social Media for Medical Practices: Why? What’s Best?

Posted by Erin Good on August 15, 2019

Social-Media-Medical-OfficesSocial media isn’t just for socializing anymore. It’s an immediate way to exchange information and content in a way that, until recent years, wasn’t possible for medical practices. Not only is a social media presence a great way to showcase content, but it also gives your practice a chance to let others know what organizations you’re a part of, what news sources you follow, and what’s going on in your office that patients might be interested in.

Read More

Topics: Inbound Marketing, Medical Practice Marketing, Social Media

How Much Should You Spend on Digital Marketing?

Posted by Mary Ann Hegvold on August 13, 2019

How much money should a company spend on advertising?

How Much of Your Marketing Should Be Digital?

Before you decide on a budget, you should consider what you're trying to achieve. Remember: 70% of a purchase decision is made before someone talks to a sales representative. Because of this, a heavy online marketing presence plays a big part in the overall sales process. 

Read More

Topics: Inbound Marketing, Marketing ROI, Lead Generation, Marketing Strategy

How Content and Video Marketing Can Change your Company: Insights from the IMPACT Live 2019 Conference

Posted by Erin Good on August 12, 2019

IMPACT Live 2019- 30 Degrees North

Wow! I just got back from a great couple of days at IMPACT Live 2019. IMPACT Live is a 2-day conference full of expert speakers on all things marketing. It was a great experience and I can’t wait to put all the things I learned into action! 

Read More

Topics: Inbound Marketing, SEO, Video

Six Things to Include in Your 2020 Marketing Budget

Posted by Mary Ann Hegvold on August 9, 2019

2018_marketing_budget.jpg

Whether you're looking for a way to spend marketing budget left for this fiscal year or you're organizing the next full year's marketing plan, we have six recommendations for you that will help you bring in more leads.  These are meant to help you meet your goals of growing leads, and ultimately, sales. But with limited resources, you've got to pick those that can have the biggest impact.  

Maybe you can't afford to incorporate all of these, but try to get bring in a few over the next 6 months and share your successes. That's a sure-fire way to get more budget in the future for things you recommend! Here we go...

Read More

Topics: Inbound Marketing, Marketing ROI, B2B Healthcare Marketing

What is Artificial Intelligence and How Can it Improve Sales and Customer Service?

Posted by Mark Croft on July 30, 2019

What is Artificial Intelligence?

What is Artificial Intelligence (AI)? 

Artificial intelligence (or AI) is a term that refers to a melting pot of concepts and technologies. Typically, any technique which enables computers to mimic human behavior is considered AI. AI software is capable of learning from patterns in data and other information, which is achieved through the process of combining large quantities of data with intelligent algorithms and quick processing capabilities. 

Read More

Topics: Sales Process, Customer Service

The Marketing Flywheel Model: Turning Customers into Business Drivers

Posted by Mary Ann Hegvold on July 3, 2019

Ferris wheel and street traffic in ZurichWhich of these two terms better describes the impact that customers have on your business: outcomes or drivers?

Sales people and marketers from 20 or 30 years ago would likely say "outcomes" without a second thought. After all, their jobs revolved around moving prospective customers down the sales funnel, until the company finally acquired them as actual customers. And that's a great outcome, right?

Read More

Topics: Inbound Marketing, Lead Generation, Sales, Marketing Strategy

Who Owns Your Web Address? What You Need to Know about Your Domain and How to Manage It

Posted by Lindsey Gutierrez on June 28, 2019

How to Manage Your Web Address

What’s in a name? If it’s your domain name, there’s a lot to consider when choosing and managing your web address. Think of your website domain as something that’s as important as your physical address. It’s where people can find you and reliable information related to you.

Read More

Topics: Web Development