by
Tabitha Young
on July 23, 2020
Start Optimizing Your Website's SEO in 5 Steps
Spoiler Alert: There’s No SEO Magic Bullet!
Have a website? Building a website? Already built a website? Thinking about a starting a website?
If you can answer "yes" to any form of the above listed questions, and you're worried about your website's SEO ranking, then you're in the right place!
...
Topics: Website Lead Generation, SEO, Web Development
by
Mary Ann Hegvold
on July 21, 2020
10 Signs That It's Time To Start An Inbound Marketing Program
It's no secret: most businesses are trying to grow. That growth is achievable through sales, but collecting qualified sales leads is often the most difficult part of the growth process.
So what if the leads came to you?
What if you didn't need to work so hard to pull in leads?
Topics: Inbound Marketing, SEO
by
Tabitha Young
on July 16, 2020
What Are Google's Featured Snippets and Why Are They So Important?
The search engine optimization (SEO) game has changed a lot over the past few years. Getting your website to stand out amongst the crowd is an increasingly difficult proposition. New competitors are popping up all the time, pushing content to draw the eyes of users towards them and away from you.
Topics: SEO, Website Design, Technical SEO
by
Tabitha Young
on July 14, 2020
Live Chat vs. Bots: Which Should You Use?
Studies are showing that website visitors want, like, and use chat when it's available to them. Especially these days as we seem to need to reach out to companies with special requests and questions related to COVID.
Before COVID came crashing into our lives, 80% of website visitors said they...
Topics: Inbound Marketing, Sales, Customer Service
by
Mary Ann Hegvold
on July 13, 2020
Social Media Marketing For Businesses in 2020: Which Platform Is Best?
The popularity of sharing just about anything and everything on social media sites has steadily continued to skyrocket, according to at least one elite source, the "slow and painful death of print" is comically referred to as how "Internet Killed the Newspaper Star." Back in the day when they...
Topics: Social Media
by
Tabitha Young
on June 24, 2020
The Anatomy of a Search Engine Results Page (SERP)
The acronym SERP stands for Search Engine Results Page. Understanding the anatomy of SERPs is essential for successful online marketing. Competition is fierce among search engine optimization specialists and PPC advertisers, vying for prime SERP real estate. Learn more about SERP and its...
Topics: Inbound Marketing, SEO
by
Tabitha Young
on June 19, 2020
Content Marketing vs. Inbound Marketing: A Misunderstood Relationship
As a business owner, you're always hustling to find new customers. Without new clients, you can't grow your business and move your company forward to bigger and better things. Marketing is essential to finding a new client base and increasing your profits.
Topics: Inbound Marketing
by
Tabitha Young
on June 18, 2020
Industry Update: Google is Focusing on Better Page Experience
In the race for higher organic search rankings, every company with a web presence is trying to please Google algorithms. In turn, the search engine keeps adjusting these algorithms to please the user.
One of the top pleasing factors is page experience. Last month, Google uncovered Core Web...
Topics: Inbound Marketing, SEO, Technical SEO
by
Mary Ann Hegvold
on June 4, 2020
Mobile-First Website Design: Why You Should Start Small
Mobile websites have come a long way over the years! Remember back when we had to create a separate, less robust version of our main website with separate code just for mobile browsers!?
Since the first crop of iPhones hit the shelves in mid-2007 with Safari installed, consumers have experienced...
Topics: Web Development, Website Design
by
Mary Ann Hegvold
on June 2, 2020
What to Include in Your 2020 Marketing Budget: COVID Edition
Whatever you had planned for your 2020 marketing budget, odds are good you're re-evaluating all of it. What's really the most important marketing activities for your company right now? And, your sales team is probably looking to you for answers on how to bring in leads in the year of "cancelled...
Topics: Inbound Marketing, Marketing ROI, Marketing Strategy
by
Mark Croft
on May 28, 2020
5 Things You Need for Technical SEO, But May Not Know How to Do
Most marketers know that carefully created, and frequently updated, content is one of the keys to an effective SEO strategy. But did you know there are also some aspects of how your website is built that affect your rankings? These often unseen details are categorized under "technical SEO." You...
Topics: SEO, Web Development