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4 Ways to Make a Great First Impression With Your Website Design

Posted by Brian Hegvold on August 23, 2019


4 Ways to Make a Great Impression With Your Website DesignGood design is something you see every day. Throughout our day, we experience good design. Whether it’s on the box of toothpaste you use or that billboard you see on your way to work, good design is happening all around us.

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Topics: Website Design

Social Media for Medical Practices: Why? What’s Best?

Posted by Erin Good on August 15, 2019


Social-Media-Medical-OfficesSocial media isn’t just for socializing anymore. It’s an immediate way to exchange information and content in a way that, until recent years, wasn’t possible for medical practices. Not only is a social media presence a great way to showcase content, but it also gives your practice a chance to let others know what organizations you’re a part of, what news sources you follow, and what’s going on in your office that patients might be interested in.

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Topics: Inbound Marketing, Medical Practice Marketing, Social Media

How Much Should You Spend on Digital Marketing?

Posted by Mary Ann Hegvold on August 13, 2019


How much money should a company spend on advertising?

How Much of Your Marketing Should Be Digital?

Before you decide on a budget, you should consider what you're trying to achieve. Remember: 70% of a purchase decision is made before someone talks to a sales representative. Because of this, a heavy online marketing presence plays a big part in the overall sales process. 

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Topics: Inbound Marketing, Marketing ROI, Lead Generation, Marketing Strategy

How Content and Video Marketing Can Change your Company: Insights from the IMPACT Live 2019 Conference

Posted by Erin Good on August 12, 2019


IMPACT Live 2019- 30 Degrees North

Wow! I just got back from a great couple of days at IMPACT Live 2019. IMPACT Live is a 2-day conference full of expert speakers on all things marketing. It was a great experience and I can’t wait to put all the things I learned into action! 

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Topics: Inbound Marketing, SEO, Video

Six Things to Include in Your 2020 Marketing Budget

Posted by Mary Ann Hegvold on August 9, 2019


2018_marketing_budget.jpg

Whether you're looking for a way to spend marketing budget left for this fiscal year or you're organizing the next full year's marketing plan, we have six recommendations for you that will help you bring in more leads.  These are meant to help you meet your goals of growing leads, and ultimately, sales. But with limited resources, you've got to pick those that can have the biggest impact.  

Maybe you can't afford to incorporate all of these, but try to get bring in a few over the next 6 months and share your successes. That's a sure-fire way to get more budget in the future for things you recommend! Here we go...

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Topics: Inbound Marketing, Marketing ROI, B2B Healthcare Marketing

What is Artificial Intelligence and How Can it Improve Sales and Customer Service?

Posted by Mark Croft on July 30, 2019


What is Artificial Intelligence?

What is Artificial Intelligence (AI)? 

Artificial intelligence (or AI) is a term that refers to a melting pot of concepts and technologies. Typically, any technique which enables computers to mimic human behavior is considered AI. AI software is capable of learning from patterns in data and other information, which is achieved through the process of combining large quantities of data with intelligent algorithms and quick processing capabilities. 

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Topics: Sales Process, Customer Service

The Marketing Flywheel Model: Turning Customers into Business Drivers

Posted by Mary Ann Hegvold on July 3, 2019


Ferris wheel and street traffic in ZurichWhich of these two terms better describes the impact that customers have on your business: outcomes or drivers?

Sales people and marketers from 20 or 30 years ago would likely say "outcomes" without a second thought. After all, their jobs revolved around moving prospective customers down the sales funnel, until the company finally acquired them as actual customers. And that's a great outcome, right?

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Topics: Inbound Marketing, Lead Generation, Sales, Marketing Strategy

Who Owns Your Web Address? What You Need to Know about Your Domain and How to Manage It

Posted by Lindsey Gutierrez on June 28, 2019


How to Manage Your Web Address

What’s in a name? If it’s your domain name, there’s a lot to consider when choosing and managing your web address. Think of your website domain as something that’s as important as your physical address. It’s where people can find you and reliable information related to you.

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Topics: Web Development

Why Organic Search Results & Leads Aren't Actually Free

Posted by Mary Ann Hegvold on June 10, 2019


Organic Search Results and Leads Aren't Really Free.There is a misperception out there that building a new website will automatically draw in more leads. The first step, before you get more leads, is getting your website to appear at the top of the organic search results. Although the term is "organic results," it's not as simple as planting a seeding and walking away. Just like a plant, you have to do things to your website make sure it grows and stays strong. 

That means that the websites you see at the top of the  search engine results page (SERP) didn't show up by accident. They most likely spent time and energy figuring out what they can do to be the most relevant search result for their potential visitors. So what do you need to do to get up there at the top of the SERP?

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Topics: Inbound Marketing, Marketing ROI, SEO

Paid vs Organic Search: What's the Difference?

Posted by Tabitha Young on June 7, 2019


Paid vs Organic Search: What's the Difference?Before we dive headlong into the differences between paid and organic search, it's critical that you understand a bigger picture first. Paid and organic search are both parts of a much larger umbrella in the world of sales and client acquisition – they're both forms of inbound marketing. And if you're trying to use your website to drive more visitors who could potentially become your customer/client/patient, then inbound marketing is something you need to know about.

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Topics: Inbound Marketing, SEO, Paid Search