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by Mary Ann Hegvold on November 18, 2020

What to Expect from a Marketing Agency in the First Year

If you're planning to start working with an agency to increase your leads and sales, it's a good idea to have a realistic expectation of what should be done within that first year of working together. The goal for you, and for the agency, is to create a long-lasting and beneficial relationship....

Topics: Lead Generation, Marketing Strategy, Technical SEO

by Tabitha Young on October 27, 2020

What Drives the Cost of Google Ads? Pay Per Click Ads Explained

Paid search ads are an integral part of a solid inbound marketing strategy. They are a fast and efficient way to generate leads, retarget prospects, and increase brand awareness.

A smart paid search campaign can boost your marketing effort and generate quick results. However, a poor approach can...

Topics: Inbound Marketing, Paid Search

by Mary Ann Hegvold on October 20, 2020

What to Include in Your 2021 Marketing Budget

Coming off of a year like 2020, you may be a little unsure about what to include in your 2021 marketing budget. Have you been able to adapt to virtual sales and the marketing that supports it? What else can you do to boost leads and sales in a world where conferences and trade shows are most...

Topics: Inbound Marketing, Marketing ROI, Marketing Strategy

by Mary Ann Hegvold on September 9, 2020

Why Selling EHR Software Requires More Than a Free Demo

Selling EHR software – whether it's part of a bigger practice management system or it's a stand-alone system – has not gotten easier over the years.  When the mandate was issued for all US medical practices and hospitals to use an electronic health record system, there was a flurry of people...

Topics: Inbound Marketing, B2B Healthcare Marketing

by Lindsey Gutierrez on September 8, 2020

6 Tips for Calls-to-Action that Increase Leads

What’s a website worth if you’re not getting your visitors to take an action? Do they know what they should do next? Don’t make them think about it too hard. It should be super easy to understand what you’d like them to do by using a “Call-to-Action” or CTA. 

Here are 6 tips for effective...

Topics: Website Lead Generation, Website Design

by Lindsey Gutierrez on September 2, 2020

Are Your Website's Photos Ruining Your Marketing Strategy?

We were raised to believe that a picture is worth a thousand words. We've been taught this since grade school! It's burned into our minds because it's true.

Imagery will speak volumes about who you are and what you stand for. While you might have the best service or the latest must-have...

Topics: Website Design, Marketing Strategy

by Mary Ann Hegvold on August 31, 2020

4 Problems You Can Solve Through Inbound Marketing

Various entrepreneurs experience marketing difficulties on different occasions. One of the ways to address such issues is by adopting an inbound marketing strategy. Here are four online growth and lead generation challenges that inbound marketing can solve.

Topics: Inbound Marketing, Marketing Strategy

by Mary Ann Hegvold on August 26, 2020

How to Decide if Your Marketing Plan is the Right One

During times of uncertainty, businesses often find ways to cut costs in order to survive. The first thing they would consider cutting is their marketing budget since it's the part that most consider optional.

However, cutting your marketing budget is like planning to increase sales without...

Topics: Inbound Marketing, Marketing ROI, Marketing Strategy

by Tabitha Young on August 20, 2020

Why Your Business Needs a Website, Not Just a Facebook Business Page

It amazes me how many companies do not have websites -- or have essentially ignored their website -- and have focused their efforts on building a Facebook business page. I'm constantly finding businesses that they need to either create a website or put more emphasis on what they've got.

Topics: Web Development, Social Media

by Mary Ann Hegvold on July 24, 2020

Six Ways to Create Original Inbound Marketing Content

It's easy to fall in love with the idea of inbound marketing. The entire concept makes  so much sense – who wouldn't want to attract new leads that can be nurtured into customers using your website content!? But when it comes down to it, creating content can pose some challenges. We often hear...

Topics: Inbound Marketing, Website Lead Generation, SEO

by Tabitha Young on July 23, 2020

Start Optimizing Your Website's SEO in 5 Steps

Spoiler Alert: There’s No SEO Magic Bullet!

Have a website? Building a website? Already built a website? Thinking about a starting a website?

If you can answer "yes" to any form of the above listed questions, and you're worried about your website's SEO ranking, then you're in the right place! 

...

Topics: Website Lead Generation, SEO, Web Development

by Mary Ann Hegvold on July 21, 2020

10 Signs That It's Time To Start An Inbound Marketing Program

It's no secret: most businesses are trying to grow. That growth is achievable through sales, but collecting qualified sales leads is often the most difficult part of the growth process.

So what if the leads came to you?

What if you didn't need to work so hard to pull in leads?

Topics: Inbound Marketing, SEO