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by Tabitha Young on September 26, 2019

What is a Landing Page?

You may have come across the term “landing page” while learning about digital marketing. But honestly the term is used very loosely. So what exactly is a landing page, sometimes referred to as a lead capture page? How do you use them in your digital marketing and advertising?

Have no fear - we...

Topics: Website Lead Generation, Lead Generation, Landing Page Strategy

by Erin Good on September 25, 2019

5 Things to Remember When Creating a Health Care Testimonial Video

 

Patient testimonial videos are a great way to build trust and credibility with your past, current, and future patients. Testimonials videos allow potential patients to hear and see a story from another patient who might have been faced with the same diagnosis or treatment recommendation. ...

Topics: Medical Practice Marketing, Video

by Mary Ann Hegvold on September 13, 2019

INBOUND 19 Takeaways You Can Put Into Action Today

What a whirlwind it was! Mark, Tabitha, Erin, Aaron and I spent last week in Boston at the annual INBOUND conference by HubSpot. This is a solid four days of inspiration, ideas, new product announcements, networking, food truck lunch selections, and miles and miles of walking. We'd like to share...

Topics: Video, Sales, Marketing Strategy

by Tabitha Young on September 11, 2019

What Is Inbound Marketing and Can It Work for Your Business?

Marketing has changed a lot in the past two decades. For one thing, there's the internet, and with it came business websites, search engines and social media. 

For another, emerging technologies like artificial intelligence (AI) and marketing automation have given marketers new tools to do their...

Topics: Inbound Marketing, SEO, Landing Page Strategy

by Tabitha Young on August 27, 2019

Topic Clusters: What You Need to Know About This SEO Content Strategy

Remember back in the earlier days of SEO when the main goal was to fill a webpage with a keyword or two that you wanted to rank for in search results? Sometimes it would even seemed a little ridiculous when you were reading "SEO'd" content because you'd read the same key phrase over and over in...

Topics: Inbound Marketing, SEO

by Mary Ann Hegvold on August 26, 2019

Start Blogging With a Purpose and Increase Your Website Leads

It's probably nothing new when you hear that you need to blog. "What's it gonna do for me," you ask? Well... it can mean all the difference in the number of good leads that you bring in through your website. And that should help you increase sales.

We often hear, "Blogging takes time and it uses...

Topics: Lead Generation, SEO, Marketing Strategy

by Brian Hegvold on August 23, 2019

4 Ways to Make a Great First Impression With Your Website Design

Good design is something you see every day. Throughout our day, we experience good design. Whether it’s on the box of toothpaste you use or that billboard you see on your way to work, good design is happening all around us.

Topics: Website Design

by Erin Good on August 15, 2019

Social Media for Medical Practices: Why? What’s Best?

Social media isn’t just for socializing anymore. It’s an immediate way to exchange information and content in a way that, until recent years, wasn’t possible for medical practices. Not only is a social media presence a great way to showcase content, but it also gives your practice a chance to...

Topics: Inbound Marketing, Medical Practice Marketing, Social Media

by Mary Ann Hegvold on August 13, 2019

How Much Should You Spend on Digital Marketing?

How Much of Your Marketing Should Be Digital?

Before you decide on a budget, you should consider what you're trying to achieve. Remember: 70% of a purchase decision is made before someone talks to a sales representative. Because of this, a heavy online marketing presence plays a big part in the...

Topics: Inbound Marketing, Marketing ROI, Lead Generation

by Erin Good on August 12, 2019

How Content and Video Marketing Can Change your Company: Insights from the IMPACT Live 2019 Conference

Wow! I just got back from a great couple of days at IMPACT Live 2019. IMPACT Live is a 2-day conference full of expert speakers on all things marketing. It was a great experience and I can’t wait to put all the things I learned into action! 

Topics: Inbound Marketing, SEO, Video

by Mary Ann Hegvold on August 9, 2019

Six Things to Include in Your 2020 Marketing Budget

Whether you're looking for a way to spend marketing budget left for this fiscal year or you're organizing the next full year's marketing plan, we have six recommendations that can help you bring in more leads and nurture relationships with your existing customers.  

Maybe you can't afford to...

Topics: Inbound Marketing, Marketing ROI, Marketing Strategy

by Mark Croft on July 30, 2019

What is Artificial Intelligence and How Can it Improve Sales and Customer Service?

What is Artificial Intelligence (AI)? 

Artificial intelligence (or AI) is a term that refers to a melting pot of concepts and technologies. Typically, any technique which enables computers to mimic human behavior is considered AI. AI software is capable of learning from patterns in data and...

Topics: Sales Process, Customer Service