by
Mary Ann Hegvold
on October 20, 2020
Coming off of a year like 2020, you may be a little unsure about what to include in your 2021 marketing budget. Have you been able to adapt to virtual sales and the marketing that supports it? What else can you do to boost leads and sales in a world where conferences and trade shows are most...
Topics: Inbound Marketing, Marketing ROI, Marketing Strategy
by
Mary Ann Hegvold
on September 9, 2020
Selling EHR software – whether it's part of a bigger practice management system or it's a stand-alone system – has not gotten easier over the years. When the mandate was issued for all US medical practices and hospitals to use an electronic health record system, there was a flurry of people...
by
Lindsey Gutierrez
on September 8, 2020
What’s a website worth if you’re not getting your visitors to take an action? Do they know what they should do next? Don’t make them think about it too hard. It should be super easy to understand what you’d like them to do by using a “Call-to-Action” or CTA.
Here are 6 tips for effective...Topics: Website Lead Generation, Website Design
by
Lindsey Gutierrez
on September 2, 2020
We were raised to believe that a picture is worth a thousand words. We've been taught this since grade school! It's burned into our minds because it's true.
Imagery will speak volumes about who you are and what you stand for. While you might have the best service or the latest must-have...
Topics: Website Design, Marketing Strategy
by
Mary Ann Hegvold
on August 31, 2020
Various entrepreneurs experience marketing difficulties on different occasions. One of the ways to address such issues is by adopting an inbound marketing strategy. Here are four online growth and lead generation challenges that inbound marketing can solve.
Topics: Inbound Marketing, Marketing Strategy
by
Tabitha Young
on August 27, 2020
Paid search ads are an integral part of a solid inbound marketing strategy. They are a fast and efficient way to generate leads, retarget prospects, and increase brand awareness.
A smart paid search campaign can boost your marketing effort and generate quick results. However, a poor approach can...
Topics: Inbound Marketing, Paid Search
by
Mary Ann Hegvold
on August 26, 2020
During times of uncertainty, businesses often find ways to cut costs in order to survive. The first thing they would consider cutting is their marketing budget since it's the part that most consider optional.
However, cutting your marketing budget is like planning to increase sales without...
Topics: Inbound Marketing, Marketing ROI, Marketing Strategy
by
Tabitha Young
on August 20, 2020
It amazes me how many companies do not have websites -- or have essentially ignored their website -- and have focused their efforts on building a Facebook business page. I'm constantly finding businesses that they need to either create a website or put more emphasis on what they've got.
Topics: Web Development, Social Media
by
Mary Ann Hegvold
on July 24, 2020
Topics: Inbound Marketing, Website Lead Generation, SEO
by
Tabitha Young
on July 23, 2020
Have a website? Building a website? Already built a website? Thinking about a starting a website?
If you can answer "yes" to any form of the above listed questions, and you're worried about your website's SEO ranking, then you're in the right place!
...
Topics: Website Lead Generation, SEO, Web Development
by
Mary Ann Hegvold
on July 21, 2020
It's no secret: most businesses are trying to grow. That growth is achievable through sales, but collecting qualified sales leads is often the most difficult part of the growth process.
So what if the leads came to you?
What if you didn't need to work so hard to pull in leads?
Topics: Inbound Marketing, SEO
by
Tabitha Young
on July 16, 2020
The search engine optimization (SEO) game has changed a lot over the past few years. Getting your website to stand out amongst the crowd is an increasingly difficult proposition. New competitors are popping up all the time, pushing content to draw the eyes of users towards them and away from you.
Topics: SEO, Website Design, Technical SEO