by
Erin Good
on August 15, 2019
Social media isn’t just for socializing anymore. It’s an immediate way to exchange information and content in a way that, until recent years, wasn’t possible for medical practices. Not only is a social media presence a great way to showcase content, but it also gives your practice a chance to...
by
Mary Ann Hegvold
on August 13, 2019
Before you decide on a budget, you should consider what you're trying to achieve. Remember: 70% of a purchase decision is made before someone talks to a sales representative. Because of this, a heavy online marketing presence plays a big part in the overall sales process.
Topics: Inbound Marketing, Marketing ROI, Lead Generation
by
Erin Good
on August 12, 2019
Wow! I just got back from a great couple of days at IMPACT Live 2019. IMPACT Live is a 2-day conference full of expert speakers on all things marketing. It was a great experience and I can’t wait to put all the things I learned into action!
Topics: Inbound Marketing, SEO, Video
by
Mark Croft
on July 30, 2019
Artificial intelligence (or AI) is a term that refers to a melting pot of concepts and technologies. Typically, any technique which enables computers to mimic human behavior is considered AI. AI software is capable of learning from patterns in data and...
Topics: Sales, Customer Service
by
Mary Ann Hegvold
on July 3, 2019
Which of these two terms better describes the impact that customers have on your business: outcomes or drivers?
Sales people and marketers from 20 or 30 years ago would likely say "outcomes" without a second thought. After all, their jobs revolved around moving prospective customers down the...
Topics: Inbound Marketing, Lead Generation, Sales
by
Lindsey Gutierrez
on June 28, 2019
What’s in a name? If it’s your domain name, there’s a lot to consider when choosing and managing your web address. Think of your website domain as something that’s as important as your physical address. It’s where people can find you and reliable information related to you.
Topics: Web Development
by
Mary Ann Hegvold
on June 10, 2019
There is a misperception out there that building a new website will automatically draw in more leads. The first step, before you get more leads, is getting your website to appear at the top of the organic search results. Although the term is "organic results," it's not as simple as planting a...
Topics: Inbound Marketing, Marketing ROI, SEO
by
Tabitha Young
on June 7, 2019
Before we dive headlong into the differences between paid and organic search, it's critical that you understand a bigger picture first. Paid and organic search are both parts of a much larger umbrella in the world of sales and client acquisition – they're both forms of inbound marketing. And if...
Topics: Inbound Marketing, SEO, Paid Search
by
Tabitha Young
on May 14, 2019
Pillar pages are not a particularly new idea, but they've recently gotten more attention. Do you understand why pillar pages are a big deal today and how to use them to improve your organic ranking in Google results?
Topics: Inbound Marketing, SEO
by
Mary Ann Hegvold
on April 3, 2019
Countless members of senior management across companies both large and small, find themselves asking the same question: why do we need to hire a marketing agency when we have dedicated marketing staff?
Topics: Inbound Marketing, Marketing ROI, Marketing Strategy
by
Mary Ann Hegvold
on March 29, 2019
Whether you have a big marketing budget or a small one, it's always good to hear the word "free." But are free marketing services really and truly free? Or are they stripped of most of their features so you pretty much have to upgrade? Those are the questions that run through a marketer's mind...
Topics: Inbound Marketing, Sales
by
Tabitha Young
on February 27, 2019
Did you know that 66% of ALL Americans use Facebook? Not only are they using it, but they're using it a lot. The average American spends 58 minutes per day on Facebook. From a marketing standpoint, Facebook is a goldmine. It's filled to the brim with active users (a.k.a your future customers),...
Topics: Inbound Marketing, Social Media