by
Mark Croft
on March 14, 2018
I wasn’t super excited about going to Boston in January. Experiencing Boston’s epic winter weather wasn’t high on my list of life achievements. Passing the frozen Charles River on the way to 25 First Street in Cambridge, I didn’t realize that what was to come would equip me to better help others.
Topics: Sales
by
Mary Ann Hegvold
on February 20, 2018
Earlier this year I was selected to attend a sales skills training program at HubSpot. It was a mind-melting experience with great information coming at us from HubSpot's best-of-the-best sales trainers – David Weinhaus and Dan Tyre. As I reflected on all that we learned I realized that closing...
Topics: Sales
by
Mary Ann Hegvold
on December 29, 2017
A few years ago, when we first wrote about online physician reputation management there were fewer people writing and reading reviews, especially for physicians and other healthcare experiences. The tide has turned since then and now we're seeing that physician reviews are playing a significant...
by
Mark Croft
on September 15, 2017
Most everyone knows that carefully created content is one of the keys to an effective SEO strategy. But there are some technical details that can also affect your rankings. You could be doing (or not doing) things that are keeping your website from rising in organic results. Some of SEO...
Topics: SEO, Web Development
by
Mary Ann Hegvold
on August 18, 2017
It's no secret that most businesses are trying to grow, and you do that through sales. But getting qualified sales leads can be the toughest part of the process. What if the leads came to you? What if you didn't have to work so hard to pull in leads? Enter inbound marketing. With inbound...
Topics: Inbound Marketing, SEO
by
Tabitha Young
on July 27, 2017
Even though the changes on how backlinks affect SEO rankings happened years ago, We're still finding that many of our clients don't quite understand what they are or how they affect their web rankings. Which is ok!
After all, we are the SEO experts and stay on top of these things so our clients...
Topics: SEO
by
Mary Ann Hegvold
on June 27, 2017
How many times a week do you get emails and phone calls telling you that you have terrible SEO? For us it's got to be 3-5 times every single week. What are they seeing that causes such grave concern for my company and my website's health?
The simple answer? In most cases they haven't seen...
Topics: SEO
by
Mary Ann Hegvold
on June 21, 2017
Ever wake up in the middle of the night with a brilliant idea that you're sure will change the course of the company? Or maybe your latest stroke of genius hits you while you're doing dishes or at some other quiet moment. No matter where you're at and how brilliant we think we are when we dream...
Topics: Marketing ROI, Medical Practice Marketing
by
Mary Ann Hegvold
on May 3, 2017
Facebook advertising can play a critical role in your overall marketing strategy, whether you're marketing to consumers or you're a B2B marketer.
That's because you don't have to wait for someone to search for you, or phrases related to you, like you do when advertising on Google Adwords....
Topics: Lead Generation, Social Media
by
Mary Ann Hegvold
on April 13, 2017
Is it possible to get a healthcare facility to switch to using a new software system, especially the one they use everyday for electronic health record management? It seems a little bit daunting when you consider that this type of change would affect every patient and every employee at a...
by
Mary Ann Hegvold
on March 9, 2017
Companies are sometimes a little hesitant to use social media in B2B healthcare marketing situations. We've heard a few things like:
Despite the fact that there's some...
by
Mary Ann Hegvold
on March 1, 2017
We're often asked by clients if we think that social media is important for them.
The easy answer is: Yes, there's always a way to make social media work for any business. Even a B2B company.
The more complex answer is: Yes, but... to be successful you need to have a social media strategy that...
Topics: Social Media