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by Mary Ann Hegvold on August 18, 2017

10 Things to Know Before Starting an Inbound Marketing Program

It's no secret that most businesses are trying to grow, and you do that through sales. But getting qualified sales leads can be the toughest part of the process. What if the leads came to you? What if you didn't have to work so hard to pull in leads? Enter inbound marketing. With inbound...

Topics: Inbound Marketing, SEO

by Tabitha Young on July 27, 2017

What Are Backlinks And Do They Matter?

Even though the changes on how backlinks affect SEO rankings happened years ago, We're still finding that many of our clients don't quite understand what they are or how they affect their web rankings. Which is ok!

After all, we are the SEO experts and stay on top of these things so our clients...

Topics: SEO

by Mary Ann Hegvold on June 27, 2017

Beware of SEO Trollers: How to Tell the SEO Experts from the Hacks

How many times a week do you get emails and phone calls telling you that you have terrible SEO? For us it's got to be 3-5 times every single week. What are they seeing that causes such grave concern for my company and my website's health?

The simple answer? In most cases they haven't seen...

Topics: SEO

by Mary Ann Hegvold on June 21, 2017

How to Decide if Your Marketing Plan is the Right One

Ever wake up in the middle of the night with a brilliant idea that you're sure will change the course of the company? Or maybe your latest stroke of genius hits you while you're doing dishes or at some other quiet moment. No matter where you're at and how brilliant we think we are when we dream...

Topics: Marketing ROI, Medical Practice Marketing

by Mary Ann Hegvold on May 3, 2017

Five Tips for Running Facebook Ads that Produce Results

Facebook advertising can play a critical role in your overall marketing strategy, whether you're marketing to consumers or you're a B2B marketer. 

That's because you don't have to wait for someone to search for you, or phrases related to you, like you do when advertising on Google Adwords....

Topics: Lead Generation, Social Media

by Mary Ann Hegvold on April 13, 2017

5 Ways Healthcare B2B Marketing Can Influence Software Selection

Is it possible to get a healthcare facility to switch to using a new software system, especially the one they use everyday for electronic health record management? It seems a little bit daunting when you consider that this type of change would affect every patient and every employee at a...

Topics: Inbound Marketing, Website Lead Generation, B2B Healthcare Marketing

by Mary Ann Hegvold on March 9, 2017

3 Ways to Use Social Media in B2B Healthcare Marketing

Companies are sometimes a little hesitant to use social media in B2B healthcare marketing situations. We've heard a few things like:

  • No one is going to see my post on Facebook.
  • Twitter is just so overwhelming.
  • LinkedIn is just for people looking for jobs.

Despite the fact that there's some...

Topics: Lead Generation, Social Media, B2B Healthcare Marketing

by Mary Ann Hegvold on March 1, 2017

Social Media Planning for Your Business: What, When, Where & How

We're often asked by clients if we think that social media is important for them.

The easy answer is: Yes, there's always a way to make social media work for any business. Even a B2B company.

The more complex answer is: Yes, but... to be successful you need to have a social media strategy that...

Topics: Social Media

by Mary Ann Hegvold on September 28, 2016

How to Produce More Engaging Healthcare B2B Marketing Content

HIMSS recently published the State of Content Marketing 2016 report with data from healthcare B2B marketers across the U.S. There were some surprising results in that report, including:

  • 85% of healthcare B2B marketers have a content marketing strategy, but
  • Only 4% of them said their content...

Topics: Inbound Marketing, Lead Generation, B2B Healthcare Marketing

by Mary Ann Hegvold on September 20, 2016

How to Use Inbound Marketing for Software Companies to Close More Deals

In Hubspot's recent report, The State of Inbound 2016, we were able to get a glimpse into what companies are most interested in accomplishing over the next year. Click to download Hubspot's full report: The State of Inbound 2016. 

Overwhelmingly in the software industry, and in the other 10 industries interviewed,...

Topics: Inbound Marketing

by Mary Ann Hegvold on August 30, 2016

Mobile-First Web Design: Why You Should Start Small

Mobile websites have come a long way over the past few years! Remember when we used to have to create a separate, less robust version of our main website with separate code? It was a bit of a Google Analytics nightmare to track what was viewed most and the mobile version didn't always include...

Topics: Web Development, Website Design

by Mary Ann Hegvold on August 24, 2016

Three Tips for Growth Driven Design Success

Clients often tell us during a website re-build process that they "need the new website ASAP." But when it gets down to it, there's typically a lot of time that goes by while they collect all of the content and images before we can even dig into design and development.  There's a newer way to...

Topics: Web Development, Growth-Driven Design