by
Lindsey Gutierrez
on November 1, 2019
Your website’s content 100% has an impact on your business. You want that impact to be a positive one, right? Website content is just as important as website design. Both will affect your user immediately when they visit your website. Every business should have a content marketing strategy but...
Topics: Website Design
by
Tabitha Young
on October 25, 2019
Social media is a valuable - and necessary - part of any team's inbound marketing strategy. With more online social media platforms than ever, it's easy to get caught up tracking metrics on every network. With all the options available to your audience, it's easy for you to get discouraged while...
Topics: Inbound Marketing, Social Media
by
Tabitha Young
on September 26, 2019
You may have come across the term “landing page” while learning about digital marketing. But honestly the term is used very loosely. So what exactly is a landing page, sometimes referred to as a lead capture page? How do you use them in your digital marketing and advertising?
Have no fear - we...
by
Erin Good
on September 25, 2019
Patient testimonial videos are a great way to build trust and credibility with your past, current, and future patients. Testimonials videos allow potential patients to hear and see a story from another patient who might have been faced with the same diagnosis or treatment recommendation. Videos...
Topics: Medical Practice Marketing, Video
by
Mary Ann Hegvold
on September 13, 2019
What a whirlwind it was! Mark, Tabitha, Erin, Aaron and I spent last week in Boston at the annual INBOUND conference by HubSpot. This is a solid four days of inspiration, ideas, new product announcements, networking, food truck lunch selections, and miles and miles of walking. We'd like to share...
Topics: Video, Sales, Marketing Strategy
by
Tabitha Young
on September 11, 2019
Marketing has changed a lot in the past two decades. For one thing, there's the internet, and with it came business websites, search engines and social media.
For another, emerging technologies like artificial intelligence (AI) and marketing automation have given marketers new tools to do their...
Topics: Inbound Marketing, SEO, Landing Page Strategy
by
Tabitha Young
on August 27, 2019
Remember back in the earlier days of SEO when the main goal was to fill a webpage with a keyword or two that you wanted to rank for in search results? Sometimes it would even seemed a little ridiculous when you were reading "SEO'd" content because you'd read the same key phrase over and over in...
Topics: Inbound Marketing, SEO
by
Mary Ann Hegvold
on August 26, 2019
It's probably nothing new when you hear that you need to blog. "What's it gonna do for me," you ask? Well... it can mean all the difference in the number of good leads that you bring in through your website. And that should help you increase sales.
We often hear, "Blogging takes time and it uses...
Topics: Lead Generation, SEO, Marketing Strategy
by
Brian Hegvold
on August 23, 2019
Good design is something you see every day. Throughout our day, we experience good design. Whether it’s on the box of toothpaste you use or that billboard you see on your way to work, good design is happening all around us.
Topics: Website Design
by
Erin Good
on August 15, 2019
Social media isn’t just for socializing anymore. It’s an immediate way to exchange information and content in a way that, until recent years, wasn’t possible for medical practices. Not only is a social media presence a great way to showcase content, but it also gives your practice a chance to...
by
Mary Ann Hegvold
on August 13, 2019
Before you decide on a budget, you should consider what you're trying to achieve. Remember: 70% of a purchase decision is made before someone talks to a sales representative. Because of this, a heavy online marketing presence plays a big part in the overall sales process.
Topics: Inbound Marketing, Marketing ROI, Lead Generation
by
Erin Good
on August 12, 2019
Wow! I just got back from a great couple of days at IMPACT Live 2019. IMPACT Live is a 2-day conference full of expert speakers on all things marketing. It was a great experience and I can’t wait to put all the things I learned into action!
Topics: Inbound Marketing, SEO, Video