by
Mary Ann Hegvold
on September 13, 2019
What a whirlwind it was! Mark, Tabitha, Erin, Aaron and I spent last week in Boston at the annual INBOUND conference by HubSpot. This is a solid four days of inspiration, ideas, new product announcements, networking, food truck lunch selections, and miles and miles of walking. We'd like to share...
Topics: Video, Sales, Marketing Strategy
by
Mark Croft
on July 30, 2019
Artificial intelligence (or AI) is a term that refers to a melting pot of concepts and technologies. Typically, any technique which enables computers to mimic human behavior is considered AI. AI software is capable of learning from patterns in data and...
Topics: Sales, Customer Service
by
Mary Ann Hegvold
on July 3, 2019
Which of these two terms better describes the impact that customers have on your business: outcomes or drivers?
Sales people and marketers from 20 or 30 years ago would likely say "outcomes" without a second thought. After all, their jobs revolved around moving prospective customers down the...
Topics: Inbound Marketing, Lead Generation, Sales
by
Mary Ann Hegvold
on March 29, 2019
Whether you have a big marketing budget or a small one, it's always good to hear the word "free." But are free marketing services really and truly free? Or are they stripped of most of their features so you pretty much have to upgrade? Those are the questions that run through a marketer's mind...
Topics: Inbound Marketing, Sales
by
Mary Ann Hegvold
on January 4, 2019
Using a CRM (customer relationship management) system for managing leads and customers is something that just about every business needs. With all of the advances of the free HubSpot CRM, we're often asked if it can be a good alternative to Salesforce.
When HubSpot introduced the first version...
Topics: Sales
by
Mark Croft
on March 14, 2018
I wasn’t super excited about going to Boston in January. Experiencing Boston’s epic winter weather wasn’t high on my list of life achievements. Passing the frozen Charles River on the way to 25 First Street in Cambridge, I didn’t realize that what was to come would equip me to better help others.
Topics: Sales
by
Mary Ann Hegvold
on February 20, 2018
Earlier this year I was selected to attend a sales skills training program at HubSpot. It was a mind-melting experience with great information coming at us from HubSpot's best-of-the-best sales trainers – David Weinhaus and Dan Tyre. As I reflected on all that we learned I realized that closing...
Topics: Sales