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by Tabitha Young on November 5, 2019

7 Google Analytics Metrics That Beginners Should Know

In 2019, almost everyone knows how to Google. And, it would be reasonable for any business that is implementing a solid SEO strategy to expect their website to return higher results in the search engine results. 

However, even more valuable than someone Googling your website is understanding...

Topics: SEO

by Tabitha Young on September 11, 2019

What Is Inbound Marketing and Can It Work for Your Business?

Marketing has changed a lot in the past two decades. For one thing, there's the internet, and with it came business websites, search engines and social media. 

For another, emerging technologies like artificial intelligence (AI) and marketing automation have given marketers new tools to do their...

Topics: Inbound Marketing, SEO, Landing Page Strategy

by Tabitha Young on August 27, 2019

Topic Clusters: What You Need to Know About This SEO Content Strategy

Remember back in the earlier days of SEO when the main goal was to fill a webpage with a keyword or two that you wanted to rank for in search results? Sometimes it would even seemed a little ridiculous when you were reading "SEO'd" content because you'd read the same key phrase over and over in...

Topics: Inbound Marketing, SEO

by Mary Ann Hegvold on August 26, 2019

Start Blogging With a Purpose and Increase Your Website Leads

It's probably nothing new when you hear that you need to blog. "What's it gonna do for me," you ask? Well... it can mean all the difference in the number of good leads that you bring in through your website. And that should help you increase sales.

We often hear, "Blogging takes time and it uses...

Topics: Lead Generation, SEO, Marketing Strategy

by Erin Good on August 12, 2019

How Content and Video Marketing Can Change your Company: Insights from the IMPACT Live 2019 Conference

Wow! I just got back from a great couple of days at IMPACT Live 2019. IMPACT Live is a 2-day conference full of expert speakers on all things marketing. It was a great experience and I can’t wait to put all the things I learned into action! 

Topics: Inbound Marketing, SEO, Video

by Mary Ann Hegvold on June 10, 2019

Why Organic Search Results & Leads Aren't Actually Free

There is a misperception out there that building a new website will automatically draw in more leads. The first step, before you get more leads, is getting your website to appear at the top of the organic search results. Although the term is "organic results," it's not as simple as planting a...

Topics: Inbound Marketing, Marketing ROI, SEO

by Tabitha Young on June 7, 2019

Paid vs Organic Search: What's the Difference?

Before we dive headlong into the differences between paid and organic search, it's critical that you understand a bigger picture first. Paid and organic search are both parts of a much larger umbrella in the world of sales and client acquisition – they're both forms of inbound marketing. And if...

Topics: Inbound Marketing, SEO, Paid Search

by Tabitha Young on May 20, 2019

What You Need to Know About Your Website Content

Every organization, regardless of industry, should optimize the digital content that they release. If you fail to optimize the content you put out, you're losing valuable members of your audience before they've even had a chance to find you. It's essential that you make your content accessible...

Topics: Inbound Marketing, SEO

by Tabitha Young on May 14, 2019

What Are Pillar Pages?

Pillar pages are not a particularly new idea, but they've recently gotten more attention. Do you understand why pillar pages are a big deal today and how to use them to improve your organic ranking in Google results? 

Topics: Inbound Marketing, SEO

by Mary Ann Hegvold on January 10, 2019

Website Pop-Ups in 2019 – Love 'em or Lose 'em?

Pop-ups can, and do, work when done right. But what is that happy medium? Do they hurt your SEO? How can you get positive results versus simply annoying the visitor?  

Topics: SEO, Website Design

by Tabitha Young on November 19, 2018

Start Optimizing Your Website's SEO in 5 Steps

Spoiler Alert: There’s No SEO Magic Bullet!

Have a website? Building a website? Already built a website? Thinking about a starting a website?

If you can answer "yes" to any form of the above listed questions, and you're worried about your website's SEO ranking, then you're in the right place! 

...

Topics: Website Lead Generation, SEO, Web Development

by Mark Croft on September 15, 2017

5 Things You Need for Improved SEO But May Not Know How to Do

Most everyone knows that carefully created content is one of the keys to an effective SEO strategy. But there are some technical details that can also affect your rankings.  You could be doing (or not doing) things that are keeping your website from rising in organic results.  Some of SEO...

Topics: SEO, Web Development