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by Mark Croft on May 28, 2020

5 Things You Need for Technical SEO, But May Not Know How to Do

Most marketers know that carefully created, and frequently updated, content is one of the keys to an effective SEO strategy. But did you know there are also some aspects of how your website is built that affect your rankings? These often unseen details are categorized under "technical SEO."  You...

Topics: SEO, Web Development

by Tabitha Young on March 9, 2020

How Are Backlinks Affecting Your SEO Ranking?

Anyone that calls themselves an SEO expert should be staying current about the latest developments in Google's search algorithms that impact SEO rankings. Here, we have noticed that while SEO is a familiar acronym to all of our clients, they are not aware of the term "backlinks" and the impact...

Topics: SEO

by Mark Croft on February 13, 2020

What is a 301 Redirect?

We’ve all experienced a time when we clicked on a website link that was broken. Typically you’ll see a “404 message” or “Page Not Found.” A lot of times this is caused when a page is moved to a new URL and the old link wasn’t directed to the new page. 

Topics: SEO

by Brian Hegvold on February 12, 2020

Why You Should Optimize Images for the Web

Everyone's been there...and then left. Been where? You know, that website that is soooooo slow. The "world wide wait". We've all attempted to visit a website that just seems like it takes forever to load!

According to several studies, you have about 2 seconds to get a website to load without a...

Topics: SEO, Website Design

by Mary Ann Hegvold on February 11, 2020

Should You Use Website Pop-Ups in 2020?

Pop-ups can, and do, work when done right. But what's that happy medium?  Do they turn visitors off or are they used? How can you get positive results from website pop ups versus simply annoying the visitor?  We have 8 do's and don'ts that you can follow for good results and a positive visitor...

Topics: SEO, Website Design

by Tabitha Young on January 30, 2020

How to Optimize Your Website for Local SEO

Whether you own a brick and mortar store or work on the web and cater to a specific region, local SEO matters. When somebody Googles "divorce attorney near Dallas" or "auto mechanics in Miami," they are counting on the businesses that show up in the results to yield the local results they are...

Topics: Inbound Marketing, SEO

by Tabitha Young on January 29, 2020

Easy Tips for SEO Optimizing Your Website Content

Every organization, regardless of industry, should optimize the digital content that they release. If you fail to optimize the content you put out, you're losing valuable members of your audience before they've even had a chance to find you. It's essential that you make your content accessible...

Topics: Inbound Marketing, SEO

by Mary Ann Hegvold on January 28, 2020

How to Choose an SEO Company - 4 Things to Look For (and a Few to Avoid)

If you're thinking about hiring an SEO company to help you increase your visibility in search results, you may be sorting through lists and qualifications that can make it a little over whelming. But how do you know if the SEO company knows what they're talking about and can really do the work?...

Topics: SEO

by Tabitha Young on November 5, 2019

7 Google Analytics Metrics That Beginners Should Know

In 2019, almost everyone knows how to Google. And, it would be reasonable for any business that is implementing a solid SEO strategy to expect their website to return higher results in the search engine results. 

However, even more valuable than someone Googling your website is understanding...

Topics: SEO

by Tabitha Young on September 11, 2019

What Is Inbound Marketing and Can It Work for Your Business?

Marketing has changed a lot in the past two decades. For one thing, there's the internet, and with it came business websites, search engines and social media. 

For another, emerging technologies like artificial intelligence (AI) and marketing automation have given marketers new tools to do their...

Topics: Inbound Marketing, SEO, Landing Page Strategy

by Tabitha Young on August 27, 2019

Topic Clusters: What You Need to Know About This SEO Content Strategy

Remember back in the earlier days of SEO when the main goal was to fill a webpage with a keyword or two that you wanted to rank for in search results? Sometimes it would even seemed a little ridiculous when you were reading "SEO'd" content because you'd read the same key phrase over and over in...

Topics: Inbound Marketing, SEO

by Mary Ann Hegvold on August 26, 2019

Start Blogging With a Purpose and Increase Your Website Leads

It's probably nothing new when you hear that you need to blog. "What's it gonna do for me," you ask? Well... it can mean all the difference in the number of good leads that you bring in through your website. And that should help you increase sales.

We often hear, "Blogging takes time and it uses...

Topics: Lead Generation, SEO, Marketing Strategy