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by Mary Ann Hegvold on July 24, 2020

Six Ways to Create Original Inbound Marketing Content

It's easy to fall in love with the idea of inbound marketing. The entire concept makes  so much sense – who wouldn't want to attract new leads that can be nurtured into customers using your website content!? But when it comes down to it, creating content can pose some challenges. We often hear...

Topics: Inbound Marketing, Website Lead Generation, SEO

by Tabitha Young on July 23, 2020

Start Optimizing Your Website's SEO in 5 Steps

Spoiler Alert: There’s No SEO Magic Bullet!

Have a website? Building a website? Already built a website? Thinking about a starting a website?

If you can answer "yes" to any form of the above listed questions, and you're worried about your website's SEO ranking, then you're in the right place! 

...

Topics: Website Lead Generation, SEO, Web Development

by Mary Ann Hegvold on July 21, 2020

10 Signs That It's Time To Start An Inbound Marketing Program

It's no secret: most businesses are trying to grow. That growth is achievable through sales, but collecting qualified sales leads is often the most difficult part of the growth process.

So what if the leads came to you?

What if you didn't need to work so hard to pull in leads?

Topics: Inbound Marketing, SEO

by Tabitha Young on July 16, 2020

What Are Google's Featured Snippets and Why Are They So Important?

The search engine optimization (SEO) game has changed a lot over the past few years. Getting your website to stand out amongst the crowd is an increasingly difficult proposition. New competitors are popping up all the time, pushing content to draw the eyes of users towards them and away from you.

Topics: SEO, Website Design, Technical SEO

by Tabitha Young on June 24, 2020

The Anatomy of a Search Engine Results Page (SERP)

The acronym SERP stands for Search Engine Results Page. Understanding the anatomy of SERPs is essential for successful online marketing. Competition is fierce among search engine optimization specialists and PPC advertisers, vying for prime SERP real estate. Learn more about SERP and its...

Topics: Inbound Marketing, SEO

by Tabitha Young on June 18, 2020

Industry Update: Google is Focusing on Better Page Experience

In the race for higher organic search rankings, every company with a web presence is trying to please Google algorithms. In turn, the search engine keeps adjusting these algorithms to please the user. 

One of the top pleasing factors is page experience. Last month, Google uncovered Core Web...

Topics: Inbound Marketing, SEO, Technical SEO

by Mark Croft on May 28, 2020

5 Things You Need for Technical SEO, But May Not Know How to Do

Most marketers know that carefully created, and frequently updated, content is one of the keys to an effective SEO strategy. But did you know there are also some aspects of how your website is built that affect your rankings? These often unseen details are categorized under "technical SEO."  You...

Topics: SEO, Web Development

by Tabitha Young on March 9, 2020

How Are Backlinks Affecting Your SEO Ranking?

Anyone that calls themselves an SEO expert should be staying current about the latest developments in Google's search algorithms that impact SEO rankings. Here, we have noticed that while SEO is a familiar acronym to all of our clients, they are not aware of the term "backlinks" and the impact...

Topics: SEO

by Mark Croft on February 13, 2020

What is a 301 Redirect?

We’ve all experienced a time when we clicked on a website link that was broken. Typically you’ll see a “404 message” or “Page Not Found.” A lot of times this is caused when a page is moved to a new URL and the old link wasn’t directed to the new page. 

Topics: SEO

by Brian Hegvold on February 12, 2020

Why You Should Optimize Images for the Web

Everyone's been there...and then left. Been where? You know, that website that is soooooo slow. The "world wide wait". We've all attempted to visit a website that just seems like it takes forever to load!

According to several studies, you have about 2 seconds to get a website to load without a...

Topics: SEO, Website Design

by Mary Ann Hegvold on February 11, 2020

Should You Use Website Pop-Ups in 2020?

Pop-ups can, and do, work when done right. But what's that happy medium?  Do they turn visitors off or are they used? How can you get positive results from website pop ups versus simply annoying the visitor?  We have 8 do's and don'ts that you can follow for good results and a positive visitor...

Topics: SEO, Website Design

by Tabitha Young on January 30, 2020

How to Optimize Your Website for Local SEO

Whether you own a brick and mortar store or work on the web and cater to a specific region, local SEO matters. When somebody Googles "divorce attorney near Dallas" or "auto mechanics in Miami," they are counting on the businesses that show up in the results to yield the local results they are...

Topics: Inbound Marketing, SEO