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INBOUND 19 Takeaways You Can Put Into Action Today

Posted by Mary Ann Hegvold on September 13, 2019

inbound 19

What a whirlwind it was! Mark, Tabitha, Erin, Aaron and I spent last week in Boston at the annual INBOUND conference by HubSpot. This is a solid four days of inspiration, ideas, new product announcements, networking, food truck lunch selections, and miles and miles of walking. We'd like to share with you some of the biggest takeaways and how you and put them into action for your business. As a quick overview, here are the biggest themes and takeaways:

  1. Video, video, video.
  2. 1 to 1 messaging for the win.
  3. Stop disrupting. Cause less friction.
  4. Customer service as part of your sales & marketing team
  5. Culture matters.
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Topics: Video, Sales, Marketing Strategy, Customer Service

What is Artificial Intelligence and How Can it Improve Sales and Customer Service?

Posted by Mark Croft on July 30, 2019

What is Artificial Intelligence?

What is Artificial Intelligence (AI)? 

Artificial intelligence (or AI) is a term that refers to a melting pot of concepts and technologies. Typically, any technique which enables computers to mimic human behavior is considered AI. AI software is capable of learning from patterns in data and other information, which is achieved through the process of combining large quantities of data with intelligent algorithms and quick processing capabilities. 

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Topics: Sales Process, Customer Service