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by Tabitha Young on July 14, 2020

Live Chat vs. Bots: Which Should You Use?

Studies are showing that website visitors want, like, and use chat when it's available to them. Especially these days as we seem to need to reach out to companies with special requests and questions related to COVID.

Before COVID came crashing into our lives, 80% of website visitors said they...

Topics: Inbound Marketing, Sales, Customer Service

by Mary Ann Hegvold on September 13, 2019

INBOUND 19 Takeaways You Can Put Into Action Today

What a whirlwind it was! Mark, Tabitha, Erin, Aaron and I spent last week in Boston at the annual INBOUND conference by HubSpot. This is a solid four days of inspiration, ideas, new product announcements, networking, food truck lunch selections, and miles and miles of walking. We'd like to share...

Topics: Video, Sales, Marketing Strategy

by Mark Croft on July 30, 2019

What is Artificial Intelligence and How Can it Improve Sales and Customer Service?

What is Artificial Intelligence (AI)? 

Artificial intelligence (or AI) is a term that refers to a melting pot of concepts and technologies. Typically, any technique which enables computers to mimic human behavior is considered AI. AI software is capable of learning from patterns in data and...

Topics: Sales, Customer Service