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What Is Inbound Marketing and Can It Work for Your Business?

Posted by Tabitha Young on September 11, 2019

What is Inbound Marketing?Marketing has changed a lot in the past two decades. For one thing, there's the internet, and with it came business websites, search engines and social media. 

For another, emerging technologies like artificial intelligence (AI) and marketing automation have given marketers new tools to do their jobs faster and more effectively. 

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Topics: Inbound Marketing, SEO, Landing Page Strategy, Social Media, Email Marketing, Video, Marketing Strategy, Paid Search

Topic Clusters: What You Need to Know About This SEO Content Strategy

Posted by Tabitha Young on August 27, 2019

Topic Clusters are a great content strategy to improve your SEO.

Remember back in the earlier days of SEO when the main goal was to fill a webpage with a keyword or two that you wanted to rank for in search results? Sometimes it would even seemed a little ridiculous when you were reading "SEO'd" content because you'd read the same key phrase over and over in a few paragraphs just stuck in the content where it didn't really belong. Many marketers know this practice as "keyword stuffing."

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Topics: Inbound Marketing, SEO

Social Media for Medical Practices: Why? What’s Best?

Posted by Erin Good on August 15, 2019

Social-Media-Medical-OfficesSocial media isn’t just for socializing anymore. It’s an immediate way to exchange information and content in a way that, until recent years, wasn’t possible for medical practices. Not only is a social media presence a great way to showcase content, but it also gives your practice a chance to let others know what organizations you’re a part of, what news sources you follow, and what’s going on in your office that patients might be interested in.

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Topics: Inbound Marketing, Medical Practice Marketing, Social Media

How Much Should You Spend on Digital Marketing?

Posted by Mary Ann Hegvold on August 13, 2019

How much money should a company spend on advertising?

How Much of Your Marketing Should Be Digital?

Before you decide on a budget, you should consider what you're trying to achieve. Remember: 70% of a purchase decision is made before someone talks to a sales representative. Because of this, a heavy online marketing presence plays a big part in the overall sales process. 

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Topics: Inbound Marketing, Marketing ROI, Lead Generation, Marketing Strategy

How Content and Video Marketing Can Change your Company: Insights from the IMPACT Live 2019 Conference

Posted by Erin Good on August 12, 2019

IMPACT Live 2019- 30 Degrees North

Wow! I just got back from a great couple of days at IMPACT Live 2019. IMPACT Live is a 2-day conference full of expert speakers on all things marketing. It was a great experience and I can’t wait to put all the things I learned into action! 

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Topics: Inbound Marketing, SEO, Video

Six Things to Include in Your 2020 Marketing Budget

Posted by Mary Ann Hegvold on August 9, 2019

2018_marketing_budget.jpg

Whether you're looking for a way to spend marketing budget left for this fiscal year or you're organizing the next full year's marketing plan, we have six recommendations for you that will help you bring in more leads.  These are meant to help you meet your goals of growing leads, and ultimately, sales. But with limited resources, you've got to pick those that can have the biggest impact.  

Maybe you can't afford to incorporate all of these, but try to get bring in a few over the next 6 months and share your successes. That's a sure-fire way to get more budget in the future for things you recommend! Here we go...

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Topics: Inbound Marketing, Marketing ROI, B2B Healthcare Marketing

The Marketing Flywheel Model: Turning Customers into Business Drivers

Posted by Mary Ann Hegvold on July 3, 2019

Ferris wheel and street traffic in ZurichWhich of these two terms better describes the impact that customers have on your business: outcomes or drivers?

Sales people and marketers from 20 or 30 years ago would likely say "outcomes" without a second thought. After all, their jobs revolved around moving prospective customers down the sales funnel, until the company finally acquired them as actual customers. And that's a great outcome, right?

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Topics: Inbound Marketing, Lead Generation, Sales, Marketing Strategy

Why Organic Search Results & Leads Aren't Actually Free

Posted by Mary Ann Hegvold on June 10, 2019

Organic Search Results and Leads Aren't Really Free.There is a misperception out there that building a new website will automatically draw in more leads. The first step, before you get more leads, is getting your website to appear at the top of the organic search results. Although the term is "organic results," it's not as simple as planting a seeding and walking away. Just like a plant, you have to do things to your website make sure it grows and stays strong. 

That means that the websites you see at the top of the  search engine results page (SERP) didn't show up by accident. They most likely spent time and energy figuring out what they can do to be the most relevant search result for their potential visitors. So what do you need to do to get up there at the top of the SERP?

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Topics: Inbound Marketing, Marketing ROI, SEO

Paid vs Organic Search: What's the Difference?

Posted by Tabitha Young on June 7, 2019

Paid vs Organic Search: What's the Difference?Before we dive headlong into the differences between paid and organic search, it's critical that you understand a bigger picture first. Paid and organic search are both parts of a much larger umbrella in the world of sales and client acquisition – they're both forms of inbound marketing. And if you're trying to use your website to drive more visitors who could potentially become your customer/client/patient, then inbound marketing is something you need to know about.

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Topics: Inbound Marketing, SEO, Paid Search

What You Need to Know About Your Website Content

Posted by Tabitha Young on May 20, 2019

Content Marketing - SEO StrategyEvery organization, regardless of industry, should optimize the digital content that they release. If you fail to optimize the content you put out, you're losing valuable members of your audience before they've even had a chance to find you. It's essential that you make your content accessible to as many people as possible; and that's only achievable through content optimization. 

But what is content optimization? The short answer to this question is that it's a process designed to ensure that content is written in a certain way. This "certain way" essentially boils down to content being valuable and readable – it should be written in a way that allows it to reach the largest possible target audience.

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Topics: Inbound Marketing, SEO