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by Mary Ann Hegvold on September 9, 2020

Why Selling EHR Software Requires More Than a Free Demo

Selling EHR software – whether it's part of a bigger practice management system or it's a stand-alone system – has not gotten easier over the years.  When the mandate was issued for all US medical practices and hospitals to use an electronic health record system, there was a flurry of people...

Topics: Inbound Marketing, B2B Healthcare Marketing

by Mary Ann Hegvold on August 31, 2020

4 Problems You Can Solve Through Inbound Marketing

Various entrepreneurs experience marketing difficulties on different occasions. One of the ways to address such issues is by adopting an inbound marketing strategy. Here are four online growth and lead generation challenges that inbound marketing can solve.

Topics: Inbound Marketing, Marketing Strategy

by Tabitha Young on August 27, 2020

What Drives the Cost of Ads? Paid Search Ads Explained

Paid search ads are an integral part of a solid inbound marketing strategy. They are a fast and efficient way to generate leads, retarget prospects, and increase brand awareness.

A smart paid search campaign can boost your marketing effort and generate quick results. However, a poor approach can...

Topics: Inbound Marketing, Paid Search

by Mary Ann Hegvold on August 26, 2020

How to Decide if Your Marketing Plan is the Right One

During times of uncertainty, businesses often find ways to cut costs in order to survive. The first thing they would consider cutting is their marketing budget since it's the part that most consider optional.

However, cutting your marketing budget is like planning to increase sales without...

Topics: Inbound Marketing, Marketing ROI, Marketing Strategy

by Mary Ann Hegvold on July 24, 2020

Six Ways to Create Original Inbound Marketing Content

It's easy to fall in love with the idea of inbound marketing. The entire concept makes  so much sense – who wouldn't want to attract new leads that can be nurtured into customers using your website content!? But when it comes down to it, creating content can pose some challenges. We often hear...

Topics: Inbound Marketing, Website Lead Generation, SEO

by Mary Ann Hegvold on July 21, 2020

10 Signs That It's Time To Start An Inbound Marketing Program

It's no secret: most businesses are trying to grow. That growth is achievable through sales, but collecting qualified sales leads is often the most difficult part of the growth process.

So what if the leads came to you?

What if you didn't need to work so hard to pull in leads?

Topics: Inbound Marketing, SEO

by Tabitha Young on July 14, 2020

Live Chat vs. Bots: Which Should You Use?

Studies are showing that website visitors want, like, and use chat when it's available to them. Especially these days as we seem to need to reach out to companies with special requests and questions related to COVID.

Before COVID came crashing into our lives, 80% of website visitors said they...

Topics: Inbound Marketing, Sales, Customer Service

by Tabitha Young on June 24, 2020

The Anatomy of a Search Engine Results Page (SERP)

The acronym SERP stands for Search Engine Results Page. Understanding the anatomy of SERPs is essential for successful online marketing. Competition is fierce among search engine optimization specialists and PPC advertisers, vying for prime SERP real estate. Learn more about SERP and its...

Topics: Inbound Marketing, SEO

by Tabitha Young on June 19, 2020

Content Marketing vs. Inbound Marketing: A Misunderstood Relationship

As a business owner, you're always hustling to find new customers. Without new clients, you can't grow your business and move your company forward to bigger and better things. Marketing is essential to finding a new client base and increasing your profits.

Topics: Inbound Marketing

by Tabitha Young on June 18, 2020

Industry Update: How to Prepare for Google's Core Web Vitals Update

In the race for higher organic search rankings, every company with a web presence is trying to please Google algorithms. In turn, the search engine keeps adjusting these algorithms to please the user. 

One of the top pleasing factors is page experience. Last month, Google uncovered Core Web...

Topics: Inbound Marketing, SEO, Technical SEO

by Mary Ann Hegvold on June 2, 2020

What to Include in Your 2020 Marketing Budget: COVID Edition

Whatever you had planned for your 2020 marketing budget, odds are good you're re-evaluating all of it. What's really the most important marketing activities for your company right now? And, your sales team is probably looking to you for answers on how to bring in leads in the year of "cancelled...

Topics: Inbound Marketing, Marketing ROI, Marketing Strategy

by Mary Ann Hegvold on May 1, 2020

How to Prove the ROI of Marketing

As if marketing budgets weren't tight enough already, the economic downturn of 2020 is going to push marketers to prove their efforts are producing tangible results more than ever. And probably not just to keep your budget for next year... but to keep your job, or maybe the whole marketing...

Topics: Inbound Marketing, Marketing ROI, Website Lead Generation