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by Mary Ann Hegvold on July 24, 2020

Six Ways to Create Original Inbound Marketing Content

It's easy to fall in love with the idea of inbound marketing. The entire concept makes  so much sense – who wouldn't want to attract new leads that can be nurtured into customers using your website content!? But when it comes down to it, creating content can pose some challenges. We often hear...

Topics: Inbound Marketing, Website Lead Generation, SEO

by Mary Ann Hegvold on July 21, 2020

10 Signs That It's Time To Start An Inbound Marketing Program

It's no secret: most businesses are trying to grow. That growth is achievable through sales, but collecting qualified sales leads is often the most difficult part of the growth process.

So what if the leads came to you?

What if you didn't need to work so hard to pull in leads?

Topics: Inbound Marketing, SEO

by Tabitha Young on July 14, 2020

Live Chat vs. Bots: Which Should You Use?

Studies are showing that website visitors want, like, and use chat when it's available to them. Especially these days as we seem to need to reach out to companies with special requests and questions related to COVID.

Before COVID came crashing into our lives, 80% of website visitors said they...

Topics: Inbound Marketing, Sales, Customer Service

by Tabitha Young on June 24, 2020

The Anatomy of a Search Engine Results Page (SERP)

The acronym SERP stands for Search Engine Results Page. Understanding the anatomy of SERPs is essential for successful online marketing. Competition is fierce among search engine optimization specialists and PPC advertisers, vying for prime SERP real estate. Learn more about SERP and its...

Topics: Inbound Marketing, SEO

by Tabitha Young on June 19, 2020

Content Marketing vs. Inbound Marketing: A Misunderstood Relationship

As a business owner, you're always hustling to find new customers. Without new clients, you can't grow your business and move your company forward to bigger and better things. Marketing is essential to finding a new client base and increasing your profits.

Topics: Inbound Marketing

by Tabitha Young on June 18, 2020

Industry Update: Google is Focusing on Better Page Experience

In the race for higher organic search rankings, every company with a web presence is trying to please Google algorithms. In turn, the search engine keeps adjusting these algorithms to please the user. 

One of the top pleasing factors is page experience. Last month, Google uncovered Core Web...

Topics: Inbound Marketing, SEO, Technical SEO

by Mary Ann Hegvold on June 2, 2020

What to Include in Your 2020 Marketing Budget: COVID Edition

Whatever you had planned for your 2020 marketing budget, odds are good you're re-evaluating all of it. What's really the most important marketing activities for your company right now? And, your sales team is probably looking to you for answers on how to bring in leads in the year of "cancelled...

Topics: Inbound Marketing, Marketing ROI, Marketing Strategy

by Mary Ann Hegvold on May 1, 2020

How to Prove the ROI of Marketing

As if marketing budgets weren't tight enough already, the economic downturn of 2020 is going to push marketers to prove their efforts are producing tangible results more than ever. And probably not just to keep your budget for next year... but to keep your job, or maybe the whole marketing...

Topics: Inbound Marketing, Marketing ROI, Website Lead Generation

by Erin Good on March 30, 2020

4 Ways to Get Online Users to Do What You Want

In 2020, online marketing is an essential part of doing business, and this trend isn't going away any time soon. However, with the unprecedented growth in online businesses and a surge in marketing communications in recent years, online users are more swamped than ever with crowded email inboxes...

Topics: Inbound Marketing, Website Lead Generation

by Tabitha Young on March 10, 2020

Inbound Marketing 101: Setting SMART Goals for Paid Search Ads

PPC campaigns can be tricky. You share information, pay money, and hope for the best.

What? How did the word "hope" crawl into your perfectly planned marketing campaign?

There is much more to pay-per-click ads than emptying your wallet and wishing for a good outcome. They could be eating up your...

Topics: Inbound Marketing, Paid Search

by Tabitha Young on January 30, 2020

How to Optimize Your Website for Local SEO

Whether you own a brick and mortar store or work on the web and cater to a specific region, local SEO matters. When somebody Googles "divorce attorney near Dallas" or "auto mechanics in Miami," they are counting on the businesses that show up in the results to yield the local results they are...

Topics: Inbound Marketing, SEO

by Tabitha Young on January 29, 2020

Easy Tips for SEO Optimizing Your Website Content

Every organization, regardless of industry, should optimize the digital content that they release. If you fail to optimize the content you put out, you're losing valuable members of your audience before they've even had a chance to find you. It's essential that you make your content accessible...

Topics: Inbound Marketing, SEO