by
Erin Good
on September 25, 2019
Patient testimonial videos are a great way to build trust and credibility with your past, current, and future patients. Testimonials videos allow potential patients to hear and see a story from another patient who might have been faced with the same diagnosis or treatment recommendation. Videos...
Topics: Medical Practice Marketing, Video
by
Erin Good
on August 15, 2019
Social media isn’t just for socializing anymore. It’s an immediate way to exchange information and content in a way that, until recent years, wasn’t possible for medical practices. Not only is a social media presence a great way to showcase content, but it also gives your practice a chance to...
by
Mary Ann Hegvold
on December 29, 2017
A few years ago, when we first wrote about online physician reputation management there were fewer people writing and reading reviews, especially for physicians and other healthcare experiences. The tide has turned since then and now we're seeing that physician reviews are playing a significant...
by
Mary Ann Hegvold
on June 21, 2017
Ever wake up in the middle of the night with a brilliant idea that you're sure will change the course of the company? Or maybe your latest stroke of genius hits you while you're doing dishes or at some other quiet moment. No matter where you're at and how brilliant we think we are when we dream...
Topics: Marketing ROI, Medical Practice Marketing
by
Mary Ann Hegvold
on October 16, 2015
You may have heard that Growth-Driven Design is a new and better build and grow your website, turning the web into a greater source of new patients. The concept makes a lot of sense when you're trying to use your website as more than just a brochure. The Growth-Driven Design process will...
by
Mary Ann Hegvold
on May 22, 2015
We meet with a lot of oncology practices from all over the country and we have been asked on numerous occasions, "Why would I need marketing for my referral-based practice? I don't need a website to get new patients because I get my patients from referrals." And we understand why they're asking...
Topics: Medical Practice Marketing
by
Mary Ann Hegvold
on March 9, 2015
Updated: December 5, 2017
Doctors and practice managers ask us if we think they should have a blog. They have some logical questions that are important to address so that it's clear why and how to have a blog for a medical practice. Questions include:
by
Mary Ann Hegvold
on February 12, 2015
With today’s healthcare environment reducing the number of possible referral relationships between physicians it’s important to do something that makes you stand out to not only to colleagues who can refer patients to you, but also to the patients who are being referred.
Topics: Medical Practice Marketing