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by Erin Good on September 25, 2019

5 Things to Remember When Creating a Health Care Testimonial Video

Patient testimonial videos are a great way to build trust and credibility with your past, current, and future patients. Testimonials videos allow potential patients to hear and see a story from another patient who might have been faced with the same diagnosis or treatment recommendation.  Videos...

Topics: Medical Practice Marketing, Video

by Mary Ann Hegvold on December 29, 2017

Physician Online Reputation Management in 2018

A few years ago, when we first wrote about online physician reputation management there were fewer people writing and reading reviews, especially for physicians and other healthcare experiences. The tide has turned since then and now we're seeing that physician reviews are playing a significant...

Topics: Medical Practice Marketing, B2B Healthcare Marketing

by Mary Ann Hegvold on May 22, 2015

Do Referral-Based Medical Practices Need a Website?

We meet with a lot of oncology practices from all over the country and we have been asked on numerous occasions, "Why would I need marketing for my referral-based practice? I don't need a website to get new patients because I get my patients from referrals."  And we understand why they're asking...

Topics: Medical Practice Marketing