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by Erin Good on September 25, 2019

5 Things to Remember When Creating a Health Care Testimonial Video

Patient testimonial videos are a great way to build trust and credibility with your past, current, and future patients. Testimonials videos allow potential patients to hear and see a story from another patient who might have been faced with the same diagnosis or treatment recommendation.  Videos...

Topics: Medical Practice Marketing, Video

by Erin Good on August 15, 2019

Social Media for Medical Practices: Why? What’s Best?

Social media isn’t just for socializing anymore. It’s an immediate way to exchange information and content in a way that, until recent years, wasn’t possible for medical practices. Not only is a social media presence a great way to showcase content, but it also gives your practice a chance to...

Topics: Inbound Marketing, Medical Practice Marketing, Social Media

by Mary Ann Hegvold on December 29, 2017

Physician Online Reputation Management in 2018

A few years ago, when we first wrote about online physician reputation management there were fewer people writing and reading reviews, especially for physicians and other healthcare experiences. The tide has turned since then and now we're seeing that physician reviews are playing a significant...

Topics: Medical Practice Marketing, B2B Healthcare Marketing

by Mary Ann Hegvold on June 21, 2017

How to Decide if Your Marketing Plan is the Right One

Ever wake up in the middle of the night with a brilliant idea that you're sure will change the course of the company? Or maybe your latest stroke of genius hits you while you're doing dishes or at some other quiet moment. No matter where you're at and how brilliant we think we are when we dream...

Topics: Marketing ROI, Medical Practice Marketing

by Mary Ann Hegvold on October 16, 2015

How to Grow a Medical Practice Using Growth-Driven Design

You may have heard that Growth-Driven Design is a new and better build and grow your website, turning the web into a greater source of new patients. The concept makes a lot of sense when you're trying to use your website as more than just a brochure.  The Growth-Driven Design process will...

Topics: Website Design, Medical Practice Marketing, Growth-Driven Design

by Mary Ann Hegvold on May 22, 2015

Do Referral-Based Medical Practices Need a Website?

We meet with a lot of oncology practices from all over the country and we have been asked on numerous occasions, "Why would I need marketing for my referral-based practice? I don't need a website to get new patients because I get my patients from referrals."  And we understand why they're asking...

Topics: Medical Practice Marketing

by Mary Ann Hegvold on March 9, 2015

How Blogging Can Grow Your Medical Practice

Updated: December 5, 2017

Doctors and practice managers ask us if we think they should have a blog.  They have some logical questions that are important to address so that it's clear why and how to have a blog for a medical practice. Questions include:

  • Why should our medical practice blog?
  • ...

Topics: Website Lead Generation, Medical Practice Marketing

by Mary Ann Hegvold on February 12, 2015

Start Your Own Trend to Increase Patient Referrals

With today’s healthcare environment reducing the number of possible referral relationships between physicians it’s important to do something that makes you stand out to not only to colleagues who can refer patients to you, but also to the patients who are being referred.

Marketing to Doctors:...

Topics: Medical Practice Marketing