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by Mary Ann Hegvold on November 18, 2020

What to Expect from a Marketing Agency in the First Year

If you're planning to start working with an agency to increase your leads and sales, it's a good idea to have a realistic expectation of what should be done within that first year of working together. The goal for you, and for the agency, is to create a long-lasting and beneficial relationship....

Topics: Lead Generation, Marketing Strategy, Technical SEO

by Tabitha Young on July 16, 2020

What Are Google's Featured Snippets and Why Are They So Important?

The search engine optimization (SEO) game has changed a lot over the past few years. Getting your website to stand out amongst the crowd is an increasingly difficult proposition. New competitors are popping up all the time, pushing content to draw the eyes of users towards them and away from you.

Topics: SEO, Website Design, Technical SEO

by Tabitha Young on June 18, 2020

Industry Update: How to Prepare for Google's Core Web Vitals Update

In the race for higher organic search rankings, every company with a web presence is trying to please Google algorithms. In turn, the search engine keeps adjusting these algorithms to please the user. 

One of the top pleasing factors is page experience. Last month, Google uncovered Core Web...

Topics: Inbound Marketing, SEO, Technical SEO