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by Tabitha Young on March 10, 2020

Inbound Marketing 101: Setting SMART Goals for Paid Search Ads

PPC campaigns can be tricky. You share information, pay money, and hope for the best.

What? How did the word "hope" crawl into your perfectly planned marketing campaign?

There is much more to pay-per-click ads than emptying your wallet and wishing for a good outcome. They could be eating up your...

Topics: Inbound Marketing, Paid Search

by Tabitha Young on September 11, 2019

What Is Inbound Marketing and Can It Work for Your Business?

Marketing has changed a lot in the past two decades. For one thing, there's the internet, and with it came business websites, search engines and social media. 

For another, emerging technologies like artificial intelligence (AI) and marketing automation have given marketers new tools to do their...

Topics: Inbound Marketing, SEO, Landing Page Strategy

by Tabitha Young on June 7, 2019

Paid vs Organic Search: What's the Difference?

Before we dive headlong into the differences between paid and organic search, it's critical that you understand a bigger picture first. Paid and organic search are both parts of a much larger umbrella in the world of sales and client acquisition – they're both forms of inbound marketing. And if...

Topics: Inbound Marketing, SEO, Paid Search