Marketing has changed a lot in the past two decades. For one thing, there's the internet, and with it came business websites, search engines and social media.
For another, emerging technologies like artificial intelligence (AI) and marketing automation have given marketers new tools to do their jobs faster and more effectively.
Topics: Inbound Marketing, SEO, Landing Page Strategy, Social Media, Email Marketing, Video, Marketing Strategy, Paid Search
Before we dive headlong into the differences between paid and organic search, it's critical that you understand a bigger picture first. Paid and organic search are both parts of a much larger umbrella in the world of sales and client acquisition – they're both forms of inbound marketing. And if you're trying to use your website to drive more visitors who could potentially become your customer/client/patient, then inbound marketing is something you need to know about.
Topics: Inbound Marketing, SEO, Paid Search
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