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by Mary Ann Hegvold on August 24, 2016

Three Tips for Growth Driven Design Success

Clients often tell us during a website re-build process that they "need the new website ASAP." But when it gets down to it, there's typically a lot of time that goes by while they collect all of the content and images before we can even dig into design and development.  There's a newer way to...

Topics: Web Development, Growth-Driven Design

by Lindsey Gutierrez on February 29, 2016

Why Healthcare B2B Websites Need Growth Driven Design

We’ve seen over the years a lot of healthcare industry websites that are built with the “set it and forget it” mentality. A healthcare company will invest thousands of dollars every 3 or so years to create a great looking website and then let it sit there, unchanged, until the next big redesign....

Topics: Lead Generation, Web Development, Website Design

by Mary Ann Hegvold on October 30, 2015

Five Things Healthcare B2B Companies Need on Their Websites

The healthcare marketplace, as you know, has a huge number of players. In every product category and service line there is plentiful competition. So how do you stand apart and make yourself known to potential customers?

Topics: Website Lead Generation, Growth-Driven Design, B2B Healthcare Marketing

by Mary Ann Hegvold on October 16, 2015

How to Grow a Medical Practice Using Growth-Driven Design

You may have heard that Growth-Driven Design is a new and better build and grow your website, turning the web into a greater source of new patients. The concept makes a lot of sense when you're trying to use your website as more than just a brochure.  The Growth-Driven Design process will...

Topics: Website Design, Medical Practice Marketing, Growth-Driven Design

by Mary Ann Hegvold on September 16, 2015

Why You Don't Need a Perfect Website

The title of this post will make most brand managers or Type A marketers like myself cringe. How could you NOT launch a website that was the best possible representation of your brand, your products, your services and who you are?  I'm here to tell you that while it might take a little bit to...

Topics: Website Design, Growth-Driven Design

by Mary Ann Hegvold on September 10, 2015

Four Things You Need to Ensure Website Lead Generation

If you're in the process of a website redesign, or creating an entirely new website, you're most likely trying to decide what to put on the home page and how to organize the site's content. It can be a struggle. But there are some key questions you can ask yourself and your colleagues (and even...

Topics: Lead Generation, Website Design, Growth-Driven Design

by Mary Ann Hegvold on August 31, 2015

Should You Fire Your Website? How To Know When It's Time for a Website Redesign

Your website has the potential to be your best sales person. It's working 24/7. It's full of good information and makes the pathway to working with your company crystal clear. Right?

If you're reading this and thinking, "That would be true, but we haven't updated our website in quite a while..."...

Topics: Lead Generation, Website Design, Growth-Driven Design