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by Mary Ann Hegvold on August 13, 2019

How Much Should You Spend on Digital Marketing?

Before you decide on a budget, you should consider what you're trying to achieve. Remember: 70% of a purchase decision is made before someone talks to a sales representative. Because of this, a heavy online marketing presence plays a big part in the overall sales process. 

Topics: Inbound Marketing, Marketing ROI, Lead Generation

by Mary Ann Hegvold on August 9, 2019

Six Things to Include in Your 2020 Marketing Budget

Whether you're looking for a way to spend marketing budget left for this fiscal year or you're organizing the next full year's marketing plan, we have six recommendations that can help you bring in more leads and nurture relationships with your existing customers.  

Maybe you can't afford to...

Topics: Inbound Marketing, Marketing ROI, Marketing Strategy

by Mary Ann Hegvold on June 10, 2019

Why Organic Search Results & Leads Aren't Actually Free

There is a misperception out there that building a new website will automatically draw in more leads. The first step, before you get more leads, is getting your website to appear at the top of the organic search results. Although the term is "organic results," it's not as simple as planting a...

Topics: Inbound Marketing, Marketing ROI, SEO

by Mary Ann Hegvold on April 3, 2019

Do I Really Need a Marketing Agency?

Countless members of senior management across companies both large and small, find themselves asking the same question: why do we need to hire a marketing agency when we have dedicated marketing staff?

Topics: Inbound Marketing, Marketing ROI, Marketing Strategy

by Mary Ann Hegvold on June 21, 2017

How to Decide if Your Marketing Plan is the Right One

Ever wake up in the middle of the night with a brilliant idea that you're sure will change the course of the company? Or maybe your latest stroke of genius hits you while you're doing dishes or at some other quiet moment. No matter where you're at and how brilliant we think we are when we dream...

Topics: Marketing ROI, Medical Practice Marketing

by Mary Ann Hegvold on June 21, 2016

Five Ways to Create Original Inbound Marketing Content

The idea of inbound marketing is easy to fall in love with. It makes so much sense:

  1. Create content that draws visitors to your website. 
  2. Share your expertise with those who are interested in your products or services.
  3. Convert them to leads and then (hopefully) customers with your educational...

Topics: Inbound Marketing, Marketing ROI, Website Lead Generation

by Mary Ann Hegvold on May 24, 2016

Fast vs. Slow Purchase Decisions: When to Use Inbound Marketing

I've attended a few conferences lately and one of the questions I heard asked by those who are new to to inbound marketing was related to the usefulness of an inbound stategy for business-to-consumer (B2C) products and services versus inbound for business-to-business (B2B) products and services.

Topics: Marketing ROI

by Lindsey Gutierrez on April 9, 2015

Love at First Sight: Email Marketing Best Practices

A marketer’s dream: a subscriber opens, reads, clicks and shares your email. They love your content at first sight and want to tell everyone about it! We’ve pulled together some of the top email marketing best practices to help your readers fall in love with your content.

Topics: Marketing ROI, Email Marketing

by Mary Ann Hegvold on January 5, 2015

4 Ways to Improve Your Email Campaigns in 2015

Email continues to be a powerful tool for marketers around the world. In fact it’s growing because it's one of the few marketing tactics that can prove a return on investment in marketing. According to the 2014 Email Marketing Industry Census, “email marketing was ranked as the best channel in...

Topics: Marketing ROI

by Mary Ann Hegvold on September 22, 2014

How to Increase Sales by Teaching not Promoting

What is the purpose of your website? To sell, right? Some things are easy to sell because it’s not a long decision process. But there are other products and services that buyers are going to research and think about. What can you do to increase sales in these long processes? Why not be the one...

Topics: Marketing ROI, Website Lead Generation, Landing Page Strategy

by Mary Ann Hegvold on May 22, 2014

How to Prove the ROI of Marketing

You’re not the first person to sit in a marketing meeting and learn that your success will be measured by the return on investment in marketing. OK, great… so what does that mean? And is that even possible?

Breathe easy because, yes, you can prove a return on your marketing investment! The...

Topics: Inbound Marketing, Marketing ROI, Website Lead Generation

by Mary Ann Hegvold on May 13, 2014

Beyond Just a Website: Creating a Lead Generation Machine

So you’ve built a website. Is it generating leads for your company? How do you know for sure?

Business owners often ask us, “How many people came to my website last month (or week, or year….you get the picture, right)?” While we can answer that question, we have to push one step further which...

Topics: Inbound Marketing, Marketing ROI, Website Lead Generation