by
Mary Ann Hegvold
on February 13, 2019
As the popularity of sharing just about anything and everything on social media sites continues to skyrocket, according to at least one elite source, the "slow and painful death of print" is comically referred to as how "Internet Killed the Newspaper Star." Back in the day when they actually...
Topics: Social Media
by
Mary Ann Hegvold
on January 23, 2019
If we've heard it once, we've heard it a thousand times: Don't judge a book by its cover. But honestly, that really only works with people. And maybe books. When it comes to judging the quality of a company and its products, one of the first things people will do is assess how the website...
Topics: Website Design, Video
by
Lindsey Gutierrez
on January 15, 2019
It's no secret that using video is a critical component in just about every business' marketing strategy. With viewers retaining 95% of a video's message compared to 10% retention if they read the same message in text, it's absolutely the way to go. Great! So now what? How do you get good...
Topics: Inbound Marketing, Video
by
Mary Ann Hegvold
on January 10, 2019
Pop-ups can, and do, work when done right. But what is that happy medium? Do they hurt your SEO? How can you get positive results versus simply annoying the visitor?
Topics: SEO, Website Design
by
Mary Ann Hegvold
on January 4, 2019
Using a CRM (customer relationship management) system for managing leads and customers is something that just about every business needs. With all of the advances of the free HubSpot CRM, we're often asked if it can be a good alternative to Salesforce.
When HubSpot introduced the first version...
Topics: Sales
by
Lindsey Gutierrez
on December 21, 2018
There are 5 font mistakes you don't want to make on your website; they include:
Choosing the best font for a website can feel like playing the memory game....
Topics: Website Design
by
Tabitha Young
on December 18, 2018
It amazes me how many companies do not have websites -- or have essentially ignored their website -- and have focused their efforts on building a Facebook business page. I'm constantly finding businesses that they need to either create a website or put more emphasis on what they've got. Whether...
Topics: Web Development, Social Media
by
Tabitha Young
on November 19, 2018
Have a website? Building a website? Already built a website? Thinking about a starting a website?
If you can answer "yes" to any form of the above listed questions, and you're worried about your website's SEO ranking, then you're in the right place!
...
Topics: Website Lead Generation, SEO, Web Development
by
Mark Croft
on March 14, 2018
I wasn’t super excited about going to Boston in January. Experiencing Boston’s epic winter weather wasn’t high on my list of life achievements. Passing the frozen Charles River on the way to 25 First Street in Cambridge, I didn’t realize that what was to come would equip me to better help others.
Topics: Sales Process
by
Mary Ann Hegvold
on February 20, 2018
Earlier this year I was selected to attend a sales skills training program at HubSpot. It was a mind-melting experience with great information coming at us from HubSpot's best-of-the-best sales trainers – David Weinhaus and Dan Tyre. As I reflected on all that we learned I realized that closing...
Topics: Sales
by
Mary Ann Hegvold
on December 29, 2017
A few years ago, when we first wrote about online physician reputation management there were fewer people writing and reading reviews, especially for physicians and other healthcare experiences. The tide has turned since then and now we're seeing that physician reviews are playing a significant...
by
Mark Croft
on September 15, 2017
Most everyone knows that carefully created content is one of the keys to an effective SEO strategy. But there are some technical details that can also affect your rankings. You could be doing (or not doing) things that are keeping your website from rising in organic results. Some of SEO...
Topics: SEO, Web Development