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by Mary Ann Hegvold on January 10, 2019

Website Pop-Ups in 2019 – Love 'em or Lose 'em?

Pop-ups can, and do, work when done right. But what is that happy medium? Do they hurt your SEO? How can you get positive results versus simply annoying the visitor?  

Topics: SEO, Website Design

by Mary Ann Hegvold on January 4, 2019

How HubSpot CRM Won Our Hearts: A Comparison to Salesforce

 

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Topics: Sales

by Lindsey Gutierrez on December 21, 2018

5 Website Font Mistakes You Don’t Want to Make

There are 5 font mistakes you don't want to make on your website; they include: 

  1. Using too many fonts
  2. Using all the same size fonts
  3. Using illegible fonts
  4. Using the wrong fonts for the mood
  5. No typographic contrast

Choosing the best font for a website can feel like playing the memory game....

Topics: Website Design

by Tabitha Young on December 18, 2018

Why Your Business Needs a Website, Not Just a Facebook Business Page

It amazes me how many companies do not have websites -- or have essentially ignored their website -- and have focused their efforts on building a Facebook business page. I'm constantly finding businesses that they need to either create a website or put more emphasis on what they've got. Whether...

Topics: Web Development, Social Media

by Tabitha Young on November 19, 2018

Start Optimizing Your Website's SEO in 5 Steps

Spoiler Alert: There’s No SEO Magic Bullet!

Have a website? Building a website? Already built a website? Thinking about a starting a website?

If you can answer "yes" to any form of the above listed questions, and you're worried about your website's SEO ranking, then you're in the right place! 

...

Topics: Website Lead Generation, SEO, Web Development

by Mark Croft on March 14, 2018

Lion Lessons Learned from HubSpot’s Pipeline Generation Bootcamp

I wasn’t super excited about going to Boston in January. Experiencing Boston’s epic winter weather wasn’t high on my list of life achievements. Passing the frozen Charles River on the way to 25 First Street in Cambridge, I didn’t realize that what was to come would equip me to better help others.

Topics: Sales Process

by Mary Ann Hegvold on February 20, 2018

Three Steps to Closing More Sales: Lessons from HubSpot's Sales Training Bootcamp

Earlier this year I was selected to attend a sales skills training program at HubSpot. It was a mind-melting experience with great information coming at us from HubSpot's best-of-the-best sales trainers – David Weinhaus and Dan Tyre. As I reflected on all that we learned I realized that closing...

Topics: Sales

by Mary Ann Hegvold on December 29, 2017

Physician Online Reputation Management in 2018

A few years ago, when we first wrote about online physician reputation management there were fewer people writing and reading reviews, especially for physicians and other healthcare experiences. The tide has turned since then and now we're seeing that physician reviews are playing a significant...

Topics: Medical Practice Marketing, B2B Healthcare Marketing

by Mark Croft on September 15, 2017

5 Things You Need for Improved SEO But May Not Know How to Do

Most everyone knows that carefully created content is one of the keys to an effective SEO strategy. But there are some technical details that can also affect your rankings.  You could be doing (or not doing) things that are keeping your website from rising in organic results.  Some of SEO...

Topics: SEO, Web Development

by Mary Ann Hegvold on August 18, 2017

10 Things to Know Before Starting an Inbound Marketing Program

It's no secret that most businesses are trying to grow, and you do that through sales. But getting qualified sales leads can be the toughest part of the process. What if the leads came to you? What if you didn't have to work so hard to pull in leads? Enter inbound marketing. With inbound...

Topics: Inbound Marketing, SEO

by Tabitha Young on July 27, 2017

What Are Backlinks And Do They Matter?

Even though the changes on how backlinks affect SEO rankings happened years ago, We're still finding that many of our clients don't quite understand what they are or how they affect their web rankings. Which is ok!

After all, we are the SEO experts and stay on top of these things so our clients...

Topics: SEO

by Mary Ann Hegvold on June 27, 2017

Beware of SEO Trollers: How to Tell the SEO Experts from the Hacks

How many times a week do you get emails and phone calls telling you that you have terrible SEO? For us it's got to be 3-5 times every single week. What are they seeing that causes such grave concern for my company and my website's health?

The simple answer? In most cases they haven't seen...

Topics: SEO