by
Tabitha Young
on March 10, 2020
Pay per click (PPC) campaigns can be tricky. At first glance, it seems like it should be simple: you create some ads, target some specific people and then wait for the results. Right?
The reality is that you should always have goals in mind before investing in ads. You wouldn't invest in the...
Topics: Marketing Strategy, Paid Search
by
Tabitha Young
on March 9, 2020
Anyone that calls themselves an SEO expert should be staying current about the latest developments in Google's search algorithms that impact SEO rankings. Here, we have noticed that while SEO is a familiar acronym to all of our clients, they are not aware of the term "backlinks" and the impact...
Topics: SEO
by
Mary Ann Hegvold
on March 6, 2020
Is social media important? It's a question that we're asked by our clients often and the answer is a resounding yes. Whether you're a B2B or a B2C company, social media can work for you.
It's all about customizing a social media strategy that's going to work…and help you to be more successful.
Topics: Social Media
by
Mark Croft
on February 13, 2020
We’ve all experienced a time when we clicked on a website link that was broken. Typically you’ll see a “404 message” or “Page Not Found.” A lot of times this is caused when a page is moved to a new URL and the old link wasn’t directed to the new page.
Topics: SEO
by
Brian Hegvold
on February 12, 2020
Everyone's been there...and then left. Been where? You know, that website that is soooooo slow. The "world wide wait". We've all attempted to visit a website that just seems like it takes forever to load!
According to several studies, you have about 2 seconds to get a website to load without a...
Topics: SEO, Website Design
by
Mary Ann Hegvold
on February 11, 2020
Pop-ups can, and do, work when done right. But what's that happy medium? Do they turn visitors off or are they used? How can you get positive results from website pop ups versus simply annoying the visitor? We have 8 do's and don'ts that you can follow for good results and a positive visitor...
Topics: SEO, Website Design
by
Mary Ann Hegvold
on February 7, 2020
As a marketing agency, one of the questions that we hear most often from new and long-standing clients is: "What are the best website optimization techniques I should be using?" While it seems like a straightforward question, there's more to the answer than you might think.
That's because there...Topics: Website Lead Generation
by
Tabitha Young
on January 30, 2020
Whether you own a brick and mortar store or work on the web and cater to a specific region, local SEO matters. When somebody Googles "divorce attorney near Dallas" or "auto mechanics in Miami," they are counting on the businesses that show up in the results to yield the local results they are...
Topics: Inbound Marketing, SEO
by
Tabitha Young
on January 29, 2020
Every organization, regardless of industry, should optimize the digital content that they release. If you fail to optimize the content you put out, you're losing valuable members of your audience before they've even had a chance to find you. It's essential that you make your content accessible...
Topics: Inbound Marketing, SEO
by
Mary Ann Hegvold
on January 28, 2020
If you're thinking about hiring an SEO company to help you increase your visibility in search results, you may be sorting through lists and qualifications that can make it a little over whelming. But how do you know if the SEO company knows what they're talking about and can really do the work?...
Topics: SEO
by
Tabitha Young
on December 31, 2019
Downloadable content is typically a booklet (like this "25 Website Must-Haves" ebook), a checklist, an infographic, or another type of content that can be downloaded from your website that is educational in nature.
Topics: Inbound Marketing, Marketing Strategy
by
Mary Ann Hegvold
on December 11, 2019
The thought of using a shiny new EHR with all the right features is exciting. However, the thought of moving everything over to a new system is painful. How do you, as the EHR software representative, convince your potential customers that the change is worth the effort?
Topics: Lead Generation, B2B Healthcare Marketing