What Are Pillar Pages?
Pillar pages are not a particularly new idea, but they've recently gotten more attention. Do you understand why pillar pages are a big deal today and how to use them to improve your organic ranking in Google results?
by
Mary Ann Hegvold
on April 3, 2019
Do I Really Need a Marketing Agency?
Countless members of senior management across companies both large and small, find themselves asking the same question: why do we need to hire a marketing agency when we have dedicated marketing staff?
Topics: Inbound Marketing, Marketing ROI, Marketing Strategy
by
Mary Ann Hegvold
on March 29, 2019
Free Marketing Tools To Grow Your Business
Whether you have a big marketing budget or a small one, it's always good to hear the word "free." But are free marketing services really and truly free? Or are they stripped of most of their features so you pretty much have to upgrade? Those are the questions that run through a marketer's mind...
Topics: Inbound Marketing, Sales
by
Tabitha Young
on February 27, 2019
5 Steps to Develop a Killer Facebook Ad Strategy: A Personal Journey
Did you know that 66% of ALL Americans use Facebook? Not only are they using it, but they're using it a lot. The average American spends 58 minutes per day on Facebook. From a marketing standpoint, Facebook is a goldmine. It's filled to the brim with active users (a.k.a your future customers),...
Topics: Inbound Marketing, Social Media
by
Mary Ann Hegvold
on February 13, 2019
Social Media Marketing For Businesses in 2019: Which Platform Is Best?
As the popularity of sharing just about anything and everything on social media sites continues to skyrocket, according to at least one elite source, the "slow and painful death of print" is comically referred to as how "Internet Killed the Newspaper Star." Back in the day when they actually...
Topics: Social Media
by
Mary Ann Hegvold
on January 23, 2019
Four Website Design Tips That Will Change How Your Website Sells
If we've heard it once, we've heard it a thousand times: Don't judge a book by its cover. But honestly, that really only works with people. And maybe books. When it comes to judging the quality of a company and its products, one of the first things people will do is assess how the website...
Topics: Website Design, Video
by
Lindsey Gutierrez
on January 15, 2019
3 Ways to Create Videos That Look Great and Cost Almost Nothing
It's no secret that using video is a critical component in just about every business' marketing strategy. With viewers retaining 95% of a video's message compared to 10% retention if they read the same message in text, it's absolutely the way to go. Great! So now what? How do you get good...
Topics: Inbound Marketing, Video
by
Mary Ann Hegvold
on January 10, 2019
Website Pop-Ups in 2019 – Love 'em or Lose 'em?
Pop-ups can, and do, work when done right. But what is that happy medium? Do they hurt your SEO? How can you get positive results versus simply annoying the visitor?
Topics: SEO, Website Design
by
Mary Ann Hegvold
on January 4, 2019
How HubSpot CRM Won Our Hearts: A Comparison to Salesforce
Using a CRM (customer relationship management) system for managing leads and customers is something that just about every business needs. With all of the advances of the free HubSpot CRM, we're often asked if it can be a good alternative to Salesforce.
When HubSpot introduced the first version...
Topics: Sales
by
Lindsey Gutierrez
on December 21, 2018
5 Website Font Mistakes You Don’t Want to Make
There are 5 font mistakes you don't want to make on your website; they include:
- Using too many fonts
- Using all the same size fonts
- Using illegible fonts
- Using the wrong fonts for the mood
- No typographic contrast
Choosing the best font for a website can feel like playing the memory game....
Topics: Website Design
by
Tabitha Young
on December 18, 2018
Why Your Business Needs a Website, Not Just a Facebook Business Page
It amazes me how many companies do not have websites -- or have essentially ignored their website -- and have focused their efforts on building a Facebook business page. I'm constantly finding businesses that they need to either create a website or put more emphasis on what they've got. Whether...
Topics: Web Development, Social Media
by
Tabitha Young
on November 19, 2018
Start Optimizing Your Website's SEO in 5 Steps
Spoiler Alert: There’s No SEO Magic Bullet!
Have a website? Building a website? Already built a website? Thinking about a starting a website?
If you can answer "yes" to any form of the above listed questions, and you're worried about your website's SEO ranking, then you're in the right place!
...
Topics: Website Lead Generation, SEO, Web Development