Before we dive headlong into the differences between paid and organic search, it's critical that you understand a bigger picture first. Paid and organic search are both parts of a much larger umbrella in the world of sales and client acquisition – they're both forms of inbound marketing. And if you're trying to use your website to drive more visitors who could potentially become your customer/client/patient, then inbound marketing is something you need to know about.
Every organization, regardless of industry, should optimize the digital content that they release. If you fail to optimize the content you put out, you're losing valuable members of your audience before they've even had a chance to find you. It's essential that you make your content accessible to as many people as possible; and that's only achievable through content optimization.
But what is content optimization? The short answer to this question is that it's a process designed to ensure that content is written in a certain way. This "certain way" essentially boils down to content being valuable and readable – it should be written in a way that allows it to reach the largest possible target audience.
Pillar pages are not a particularly new idea, but they've recently gotten more attention. Do you understand why pillar pages are a big deal today and how to use them to improve your organic ranking in Google results?
You may have come across the term “landing page” while learning about digital marketing. But honestly the term is used very loosely. So what exactly is a landing page, sometimes referred to as a lead capture page? How do you use them in your digital marketing and advertising?
Have no fear - we are here to help! Once you understand what landing pages are and the purpose for them, you’ll be able to make a plan to incorporate them into your own inbound marketing efforts.
The implementation of successful landing pages can help increase your marketing ROI through your website AND help you ensure that you are targeting your ideal personas.
Did you know that 66% of ALL Americans use Facebook? Not only are they using it, but they're using it a lot. The average American spends 58 minutes per day on Facebook. From a marketing standpoint, Facebook is a goldmine. It's filled to the brim with active users (a.k.a your future customers), and those users are engaged. To add a cherry on top, Facebook has a robust ad campaign creation tool that lets you get hyper-granular and personalized with your marketing campaigns.
Unfortunately, Facebook isn't only saturated in users; it's also filled with your competitors. In fact, over 93% of marketers use Facebook as part of their daily social media marketing strategy, including both paid and organic posts. So, finding a way to reach your prospects in all of that digital noise can be tough.
It amazes me how many companies do not have websites -- or have essentially ignored their website -- and have focused their efforts on building a Facebook business page. I'm constantly finding businesses that they need to either create a website or put more emphasis on what they've got. Whether it's a simple, two or three page website or an elaborate site including a blog, your company needs to have a website and not just a Facebook page. So I've put together six reasons you need to have your own website as your primary online presence.
Remember back in the earlier days of SEO when the main goal was to fill a webpage with a keyword or two that you wanted to rank for in search results? Sometimes it would even seemed a little ridiculous when you were reading "SEO'd" content because you'd read the same key phrase over and over in a few paragraphs just stuck in the content where it didn't really belong. Many marketers know this practice as "keyword stuffing."
Spoiler Alert: There’s No SEO Magic Bullet!
Have a website? Building a website? Already built a website? Thinking about a starting a website?
If you can answer "yes" to any form of the above listed questions, and you're worried about your website's SEO ranking, then you're in the right place!
SEO, or search engine optimization, is the focus of optimizing a website in order to rank higher in the search engine results, and it addresses the most obvious goal for any website - which is to make sure that people can easily find you. Your website needs to rank high on the list of search results in Google, Bing, or any other search engine that one of your potential leads may be using. Improving your website's SEO ranking takes some careful planning, but it's worth it, so your website can be found at the top of the page in search results.
Even though the changes on how backlinks affect SEO rankings happened years ago, We're still finding that many of our clients don't quite understand what they are or how they affect their web rankings. Which is ok!
After all, we are the SEO experts and stay on top of these things so our clients can focus on running their businesses. But when we approach clients with backlink issues, there are two questions that we hear a lot, "What are backlinks?" and "Will they affect my SEO?" Well, I'm here to explain to you exactly what these backlinks are and how they will, in fact, affect your SEO.