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by Tabitha Young on November 5, 2019

7 Google Analytics Metrics That Beginners Should Know

In 2019, almost everyone knows how to Google. And, it would be reasonable for any business that is implementing a solid SEO strategy to expect their website to return higher results in the search engine results. 

However, even more valuable than someone Googling your website is understanding...

Topics: SEO

by Tabitha Young on October 25, 2019

Social Media Vanity Metrics and Why They Don't Matter

Social media is a valuable - and necessary - part of any team's inbound marketing strategy. With more online social media platforms than ever, it's easy to get caught up tracking metrics on every network. With all the options available to your audience, it's easy for you to get discouraged while...

Topics: Inbound Marketing, Social Media

by Tabitha Young on September 26, 2019

What is a Landing Page?

You may have come across the term “landing page” while learning about digital marketing. But honestly the term is used very loosely. So what exactly is a landing page, sometimes referred to as a lead capture page? How do you use them in your digital marketing and advertising?

Have no fear - we...

Topics: Website Lead Generation, Lead Generation, Landing Page Strategy

by Tabitha Young on September 11, 2019

What Is Inbound Marketing and Can It Work for Your Business?

Marketing has changed a lot in the past two decades. For one thing, there's the internet, and with it came business websites, search engines and social media. 

For another, emerging technologies like artificial intelligence (AI) and marketing automation have given marketers new tools to do their...

Topics: Inbound Marketing, SEO, Landing Page Strategy

by Tabitha Young on August 27, 2019

Topic Clusters: What You Need to Know About This SEO Content Strategy

Remember back in the earlier days of SEO when the main goal was to fill a webpage with a keyword or two that you wanted to rank for in search results? Sometimes it would even seemed a little ridiculous when you were reading "SEO'd" content because you'd read the same key phrase over and over in...

Topics: Inbound Marketing, SEO

by Tabitha Young on June 7, 2019

Paid vs Organic Search: What's the Difference?

Before we dive headlong into the differences between paid and organic search, it's critical that you understand a bigger picture first. Paid and organic search are both parts of a much larger umbrella in the world of sales and client acquisition – they're both forms of inbound marketing. And if...

Topics: Inbound Marketing, SEO, Paid Search

by Tabitha Young on May 20, 2019

What You Need to Know About Your Website Content

Every organization, regardless of industry, should optimize the digital content that they release. If you fail to optimize the content you put out, you're losing valuable members of your audience before they've even had a chance to find you. It's essential that you make your content accessible...

Topics: Inbound Marketing, SEO

by Tabitha Young on May 14, 2019

What Are Pillar Pages?

Pillar pages are not a particularly new idea, but they've recently gotten more attention. Do you understand why pillar pages are a big deal today and how to use them to improve your organic ranking in Google results? 

Topics: Inbound Marketing, SEO

by Tabitha Young on February 27, 2019

5 Steps to Develop a Killer Facebook Ad Strategy: A Personal Journey

Did you know that 66% of ALL Americans use Facebook? Not only are they using it, but they're using it a lot. The average American spends 58 minutes per day on Facebook. From a marketing standpoint, Facebook is a goldmine. It's filled to the brim with active users (a.k.a your future customers),...

Topics: Inbound Marketing, Social Media

by Tabitha Young on December 18, 2018

Why Your Business Needs a Website, Not Just a Facebook Business Page

It amazes me how many companies do not have websites -- or have essentially ignored their website -- and have focused their efforts on building a Facebook business page. I'm constantly finding businesses that they need to either create a website or put more emphasis on what they've got. Whether...

Topics: Web Development, Social Media

by Tabitha Young on November 19, 2018

Start Optimizing Your Website's SEO in 5 Steps

Spoiler Alert: There’s No SEO Magic Bullet!

Have a website? Building a website? Already built a website? Thinking about a starting a website?

If you can answer "yes" to any form of the above listed questions, and you're worried about your website's SEO ranking, then you're in the right place! 

...

Topics: Website Lead Generation, SEO, Web Development

by Tabitha Young on July 27, 2017

What Are Backlinks And Do They Matter?

Even though the changes on how backlinks affect SEO rankings happened years ago, We're still finding that many of our clients don't quite understand what they are or how they affect their web rankings. Which is ok!

After all, we are the SEO experts and stay on top of these things so our clients...

Topics: SEO