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by Tabitha Young on June 24, 2020

The Anatomy of a Search Engine Results Page (SERP)

The acronym SERP stands for Search Engine Results Page. Understanding the anatomy of SERPs is essential for successful online marketing. Competition is fierce among search engine optimization specialists and PPC advertisers, vying for prime SERP real estate. Learn more about SERP and its...

Topics: Inbound Marketing, SEO

by Tabitha Young on June 19, 2020

Content Marketing vs. Inbound Marketing: A Misunderstood Relationship

As a business owner, you're always hustling to find new customers. Without new clients, you can't grow your business and move your company forward to bigger and better things. Marketing is essential to finding a new client base and increasing your profits.

Topics: Inbound Marketing

by Tabitha Young on June 18, 2020

Industry Update: Google is Focusing on Better Page Experience

In the race for higher organic search rankings, every company with a web presence is trying to please Google algorithms. In turn, the search engine keeps adjusting these algorithms to please the user. 

One of the top pleasing factors is page experience. Last month, Google uncovered Core Web...

Topics: Inbound Marketing, SEO, Technical SEO

by Tabitha Young on March 10, 2020

Inbound Marketing 101: Setting SMART Goals for Paid Search Ads

PPC campaigns can be tricky. You share information, pay money, and hope for the best.

What? How did the word "hope" crawl into your perfectly planned marketing campaign?

There is much more to pay-per-click ads than emptying your wallet and wishing for a good outcome. They could be eating up your...

Topics: Inbound Marketing, Paid Search

by Tabitha Young on March 9, 2020

How Are Backlinks Affecting Your SEO Ranking?

Anyone that calls themselves an SEO expert should be staying current about the latest developments in Google's search algorithms that impact SEO rankings. Here, we have noticed that while SEO is a familiar acronym to all of our clients, they are not aware of the term "backlinks" and the impact...

Topics: SEO

by Tabitha Young on January 30, 2020

How to Optimize Your Website for Local SEO

Whether you own a brick and mortar store or work on the web and cater to a specific region, local SEO matters. When somebody Googles "divorce attorney near Dallas" or "auto mechanics in Miami," they are counting on the businesses that show up in the results to yield the local results they are...

Topics: Inbound Marketing, SEO

by Tabitha Young on January 29, 2020

Easy Tips for SEO Optimizing Your Website Content

Every organization, regardless of industry, should optimize the digital content that they release. If you fail to optimize the content you put out, you're losing valuable members of your audience before they've even had a chance to find you. It's essential that you make your content accessible...

Topics: Inbound Marketing, SEO

by Tabitha Young on January 28, 2020

Why Your Business Needs a Website, Not Just a Facebook Business Page

It amazes me how many companies do not have websites -- or have essentially ignored their website -- and have focused their efforts on building a Facebook business page. I'm constantly finding businesses that they need to either create a website or put more emphasis on what they've got. Whether...

Topics: Web Development, Social Media

by Tabitha Young on January 7, 2020

Live Chat vs. Bots: Which Should You Use?

Live chat and bots are becoming an essential part of a website. And, you may find yourself asking, "Should I use a live chat feature or bots? Are either really necessary? What's the difference between a bot and live chat?"  Not to worry, many other businesses with an online presence are...

Topics: Inbound Marketing, Customer Service

by Tabitha Young on December 31, 2019

You Need to Have Downloadable Content on Your Website

Downloadable content is typically a booklet (like this "25 Website Must-Haves" ebook), a checklist, an infographic, or another type of content that can be downloaded from your website that is educational in nature.

Topics: Inbound Marketing, Marketing Strategy

by Tabitha Young on November 5, 2019

7 Google Analytics Metrics That Beginners Should Know

In 2019, almost everyone knows how to Google. And, it would be reasonable for any business that is implementing a solid SEO strategy to expect their website to return higher results in the search engine results. 

However, even more valuable than someone Googling your website is understanding...

Topics: SEO

by Tabitha Young on October 25, 2019

Social Media Vanity Metrics and Why They Don't Matter

Social media is a valuable - and necessary - part of any team's inbound marketing strategy. With more online social media platforms than ever, it's easy to get caught up tracking metrics on every network. With all the options available to your audience, it's easy for you to get discouraged while...

Topics: Inbound Marketing, Social Media