by
Mary Ann Hegvold
on June 4, 2020
Mobile websites have come a long way over the years! Remember back when we had to create a separate, less robust version of our main website with separate code just for mobile browsers!?
Since the first crop of iPhones hit the shelves in mid-2007 with Safari installed, consumers have experienced...
Topics: Web Development, Website Design
by
Mary Ann Hegvold
on June 2, 2020
Whatever you had planned for your 2020 marketing budget, odds are good you're re-evaluating all of it. What's really the most important marketing activities for your company right now? And, your sales team is probably looking to you for answers on how to bring in leads in the year of "cancelled...
Topics: Inbound Marketing, Marketing ROI, Marketing Strategy
by
Mary Ann Hegvold
on May 22, 2020
It's easy to fall in love with the idea of inbound marketing. The entire concept makes so much sense-- who doesn't want to attract their own customers through their content? The process behind it sounds simple, too. It's as easy as 1, 2, 3:
by
Mary Ann Hegvold
on May 1, 2020
As if marketing budgets weren't tight enough already, the economic downturn of 2020 is going to push marketers to prove their efforts are producing tangible results more than ever. And probably not just to keep your budget for next year... but to keep your job, or maybe the whole marketing...
by
Mary Ann Hegvold
on March 18, 2020
Working from home these days? Are you wondering how you're going to do this, day in and day out for weeks on end without going a little stir crazy? Even if you do work from home on a regular basis, knowing that you can't interact live with your co-workers or even groups of friends can take a...
Topics: Video
by
Mary Ann Hegvold
on March 6, 2020
Is social media important? It's a question that we're asked by our clients often and the answer is a resounding yes. Whether you're a B2B or a B2C company, social media can work for you.
It's all about customizing a social media strategy that's going to work…and help you to be more successful.
Topics: Social Media
by
Mary Ann Hegvold
on February 11, 2020
Pop-ups can, and do, work when done right. But what's that happy medium? Do they turn visitors off or are they used? How can you get positive results from website pop ups versus simply annoying the visitor? We have 8 do's and don'ts that you can follow for good results and a positive visitor...
Topics: SEO, Website Design
by
Mary Ann Hegvold
on February 7, 2020
As a marketing agency, one of the questions that we hear most often from new and long-standing clients is: "What are the best website optimization techniques I should be using?" While it seems like a straightforward question, there's more to the answer than you might think.
That's because there...Topics: Website Lead Generation
by
Mary Ann Hegvold
on January 28, 2020
If you're thinking about hiring an SEO company to help you increase your visibility in search results, you may be sorting through lists and qualifications that can make it a little over whelming. But how do you know if the SEO company knows what they're talking about and can really do the work?...
Topics: SEO
by
Mary Ann Hegvold
on December 11, 2019
The thought of using a shiny new EHR with all the right features is exciting. However, the thought of moving everything over to a new system is painful. How do you, as the EHR software representative, convince your potential customers that the change is worth the effort?
Topics: Lead Generation, B2B Healthcare Marketing
by
Mary Ann Hegvold
on September 13, 2019
What a whirlwind it was! Mark, Tabitha, Erin, Aaron and I spent last week in Boston at the annual INBOUND conference by HubSpot. This is a solid four days of inspiration, ideas, new product announcements, networking, food truck lunch selections, and miles and miles of walking. We'd like to share...
Topics: Video, Sales, Marketing Strategy
by
Mary Ann Hegvold
on August 26, 2019
It's probably nothing new when you hear that you need to blog. "What's it gonna do for me," you ask? Well... it can mean all the difference in the number of good leads that you bring in through your website. And that should help you increase sales.
We often hear, "Blogging takes time and it uses...
Topics: Lead Generation, SEO, Marketing Strategy