by
Mary Ann Hegvold
on March 18, 2020
Working from home these days? Are you wondering how you're going to do this, day in and day out for weeks on end without going a little stir crazy? Even if you do work from home on a regular basis, knowing that you can't interact live with your co-workers or even groups of friends can take a...
Topics: Video
by
Mary Ann Hegvold
on March 6, 2020
Is social media important? It's a question that we're asked by our clients often and the answer is a resounding yes. Whether you're a B2B or a B2C company, social media can work for you.
It's all about customizing a social media strategy that's going to work…and help you to be more successful.
Topics: Social Media
by
Mary Ann Hegvold
on February 11, 2020
Pop-ups can, and do, work when done right. But what's that happy medium? Do they turn visitors off or are they used? How can you get positive results from website pop ups versus simply annoying the visitor? We have 8 do's and don'ts that you can follow for good results and a positive visitor...
Topics: SEO, Website Design
by
Mary Ann Hegvold
on February 7, 2020
As a marketing agency, one of the questions that we hear most often from new and long-standing clients is: "What are the best website optimization techniques I should be using?" While it seems like a straightforward question, there's more to the answer than you might think.
That's because there...Topics: Website Lead Generation
by
Mary Ann Hegvold
on January 28, 2020
If you're thinking about hiring an SEO company to help you increase your visibility in search results, you may be sorting through lists and qualifications that can make it a little over whelming. But how do you know if the SEO company knows what they're talking about and can really do the work?...
Topics: SEO
by
Mary Ann Hegvold
on December 11, 2019
The thought of using a shiny new EHR with all the right features is exciting. However, the thought of moving everything over to a new system is painful. How do you, as the EHR software representative, convince your potential customers that the change is worth the effort?
Topics: Lead Generation, B2B Healthcare Marketing
by
Mary Ann Hegvold
on September 13, 2019
What a whirlwind it was! Mark, Tabitha, Erin, Aaron and I spent last week in Boston at the annual INBOUND conference by HubSpot. This is a solid four days of inspiration, ideas, new product announcements, networking, food truck lunch selections, and miles and miles of walking. We'd like to share...
Topics: Video, Sales, Marketing Strategy
by
Mary Ann Hegvold
on August 26, 2019
It's probably nothing new when you hear that you need to blog. "What's it gonna do for me," you ask? Well... it can mean all the difference in the number of good leads that you bring in through your website. And that should help you increase sales.
We often hear, "Blogging takes time and it uses...
Topics: Lead Generation, SEO, Marketing Strategy
by
Mary Ann Hegvold
on August 13, 2019
Before you decide on a budget, you should consider what you're trying to achieve. Remember: 70% of a purchase decision is made before someone talks to a sales representative. Because of this, a heavy online marketing presence plays a big part in the overall sales process.
Topics: Inbound Marketing, Marketing ROI, Lead Generation
by
Mary Ann Hegvold
on August 9, 2019
Whether you're looking for a way to spend marketing budget left for this fiscal year or you're organizing the next full year's marketing plan, we have six recommendations that can help you bring in more leads and nurture relationships with your existing customers.
Maybe you can't afford to...
Topics: Inbound Marketing, Marketing ROI, Marketing Strategy
by
Mary Ann Hegvold
on July 3, 2019
Which of these two terms better describes the impact that customers have on your business: outcomes or drivers?
Sales people and marketers from 20 or 30 years ago would likely say "outcomes" without a second thought. After all, their jobs revolved around moving prospective customers down the...
Topics: Inbound Marketing, Lead Generation, Sales
by
Mary Ann Hegvold
on June 10, 2019
There is a misperception out there that building a new website will automatically draw in more leads. The first step, before you get more leads, is getting your website to appear at the top of the organic search results. Although the term is "organic results," it's not as simple as planting a...
Topics: Inbound Marketing, Marketing ROI, SEO