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by Mary Ann Hegvold on September 9, 2020

Why Selling EHR Software Requires More Than a Free Demo

Selling EHR software – whether it's part of a bigger practice management system or it's a stand-alone system – has not gotten easier over the years.  When the mandate was issued for all US medical practices and hospitals to use an electronic health record system, there was a flurry of people...

Topics: Inbound Marketing, B2B Healthcare Marketing

by Mary Ann Hegvold on August 31, 2020

4 Problems You Can Solve Through Inbound Marketing

Various entrepreneurs experience marketing difficulties on different occasions. One of the ways to address such issues is by adopting an inbound marketing strategy. Here are four online growth and lead generation challenges that inbound marketing can solve.

Topics: Inbound Marketing, Marketing Strategy

by Mary Ann Hegvold on August 26, 2020

How to Decide if Your Marketing Plan is the Right One

During times of uncertainty, businesses often find ways to cut costs in order to survive. The first thing they would consider cutting is their marketing budget since it's the part that most consider optional.

However, cutting your marketing budget is like planning to increase sales without...

Topics: Inbound Marketing, Marketing ROI, Marketing Strategy

by Mary Ann Hegvold on July 24, 2020

Six Ways to Create Original Inbound Marketing Content

It's easy to fall in love with the idea of inbound marketing. The entire concept makes  so much sense – who wouldn't want to attract new leads that can be nurtured into customers using your website content!? But when it comes down to it, creating content can pose some challenges. We often hear...

Topics: Inbound Marketing, Website Lead Generation, SEO

by Mary Ann Hegvold on July 21, 2020

10 Signs That It's Time To Start An Inbound Marketing Program

It's no secret: most businesses are trying to grow. That growth is achievable through sales, but collecting qualified sales leads is often the most difficult part of the growth process.

So what if the leads came to you?

What if you didn't need to work so hard to pull in leads?

Topics: Inbound Marketing, SEO

by Mary Ann Hegvold on July 13, 2020

Social Media Marketing For Businesses in 2020: Which Platform Is Best?

The popularity of sharing just about anything and everything on social media sites has steadily continued to skyrocket,  with some referring to the "slow and painful death of print" as how "Internet Killed the Newspaper Star." Back in the day when they actually played music on MTV, this was a...

Topics: Social Media

by Mary Ann Hegvold on June 4, 2020

Mobile-First Website Design: Why You Should Start Small

Mobile websites have come a long way over the years! Remember back when we had to create a separate, less robust version of our main website with separate code just for mobile browsers!?

Since the first crop of iPhones hit the shelves in mid-2007 with Safari installed, consumers have experienced...

Topics: Web Development, Website Design

by Mary Ann Hegvold on June 2, 2020

What to Include in Your 2020 Marketing Budget: COVID Edition

Whatever you had planned for your 2020 marketing budget, odds are good you're re-evaluating all of it. What's really the most important marketing activities for your company right now? And, your sales team is probably looking to you for answers on how to bring in leads in the year of "cancelled...

Topics: Inbound Marketing, Marketing ROI, Marketing Strategy

by Mary Ann Hegvold on May 1, 2020

How to Prove the ROI of Marketing

As if marketing budgets weren't tight enough already, the economic downturn of 2020 is going to push marketers to prove their efforts are producing tangible results more than ever. And probably not just to keep your budget for next year... but to keep your job, or maybe the whole marketing...

Topics: Inbound Marketing, Marketing ROI, Website Lead Generation

by Mary Ann Hegvold on March 18, 2020

Working from Home: Tips for Better Mental Health & Interaction

Working from home these days? Are you wondering how you're going to do this, day in and day out for weeks on end without going a little stir crazy? Even if you do work from home on a regular basis, knowing that you can't interact live with your co-workers or even groups of friends can take a...

Topics: Video

by Mary Ann Hegvold on March 6, 2020

Growth Hacking: Social Media Planning For Your Business

Is social media important? It's a question that we're asked by our clients often and the answer is a resounding yes. Whether you're a B2B or a B2C company, social media can work for you.

It's all about customizing a social media strategy that's going to work…and help you to be more successful.

Topics: Social Media

by Mary Ann Hegvold on February 11, 2020

Should You Use Website Pop-Ups in 2020?

Pop-ups can, and do, work when done right. But what's that happy medium?  Do they turn visitors off or are they used? How can you get positive results from website pop ups versus simply annoying the visitor?  We have 8 do's and don'ts that you can follow for good results and a positive visitor...

Topics: SEO, Website Design