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by Mary Ann Hegvold on June 4, 2020

Mobile-First Website Design: Why You Should Start Small

Mobile websites have come a long way over the years! Remember back when we had to create a separate, less robust version of our main website with separate code just for mobile browsers!?

Since the first crop of iPhones hit the shelves in mid-2007 with Safari installed, consumers have experienced...

Topics: Web Development, Website Design

by Mary Ann Hegvold on June 2, 2020

What to Include in Your 2020 Marketing Budget: COVID Edition

Whatever you had planned for your 2020 marketing budget, odds are good you're re-evaluating all of it. What's really the most important marketing activities for your company right now? And, your sales team is probably looking to you for answers on how to bring in leads in the year of "cancelled...

Topics: Inbound Marketing, Marketing ROI, Marketing Strategy

by Mary Ann Hegvold on May 22, 2020

Five Ways to Create Original Inbound Marketing Content

It's easy to fall in love with the idea of inbound marketing. The entire concept makes so much sense-- who doesn't want to attract their own customers through their content? The process behind it sounds simple, too. It's as easy as 1, 2, 3:

  1. Create unique, engaging content to draw visitors to...

Topics: Inbound Marketing, Marketing ROI, Website Lead Generation

by Mary Ann Hegvold on May 1, 2020

How to Prove the ROI of Marketing

As if marketing budgets weren't tight enough already, the economic downturn of 2020 is going to push marketers to prove their efforts are producing tangible results more than ever. And probably not just to keep your budget for next year... but to keep your job, or maybe the whole marketing...

Topics: Inbound Marketing, Marketing ROI, Website Lead Generation

by Mary Ann Hegvold on March 18, 2020

Working from Home: Tips for Better Mental Health & Interaction

Working from home these days? Are you wondering how you're going to do this, day in and day out for weeks on end without going a little stir crazy? Even if you do work from home on a regular basis, knowing that you can't interact live with your co-workers or even groups of friends can take a...

Topics: Video

by Mary Ann Hegvold on March 6, 2020

Growth Hacking: Social Media Planning For Your Business

Is social media important? It's a question that we're asked by our clients often and the answer is a resounding yes. Whether you're a B2B or a B2C company, social media can work for you.

It's all about customizing a social media strategy that's going to work…and help you to be more successful.

Topics: Social Media

by Mary Ann Hegvold on February 11, 2020

Should You Use Website Pop-Ups in 2020?

Pop-ups can, and do, work when done right. But what's that happy medium?  Do they turn visitors off or are they used? How can you get positive results from website pop ups versus simply annoying the visitor?  We have 8 do's and don'ts that you can follow for good results and a positive visitor...

Topics: SEO, Website Design

by Mary Ann Hegvold on February 7, 2020

Website Optimization: More Than Content

As a marketing agency, one of the questions that we hear most often from new and long-standing clients is: "What are the best website optimization techniques I should be using?" While it seems like a straightforward question, there's more to the answer than you might think. 

That's because there...

Topics: Website Lead Generation

by Mary Ann Hegvold on January 28, 2020

How to Choose an SEO Company - 4 Things to Look For (and a Few to Avoid)

If you're thinking about hiring an SEO company to help you increase your visibility in search results, you may be sorting through lists and qualifications that can make it a little over whelming. But how do you know if the SEO company knows what they're talking about and can really do the work?...

Topics: SEO

by Mary Ann Hegvold on December 11, 2019

How to Sell EHR Software in a Saturated Market

The thought of using a shiny new EHR with all the right features is exciting. However, the thought of moving everything over to a new system  is painful. How do you, as the EHR software representative, convince your potential customers that the change is worth the effort?

Topics: Lead Generation, B2B Healthcare Marketing

by Mary Ann Hegvold on September 13, 2019

INBOUND 19 Takeaways You Can Put Into Action Today

What a whirlwind it was! Mark, Tabitha, Erin, Aaron and I spent last week in Boston at the annual INBOUND conference by HubSpot. This is a solid four days of inspiration, ideas, new product announcements, networking, food truck lunch selections, and miles and miles of walking. We'd like to share...

Topics: Video, Sales, Marketing Strategy

by Mary Ann Hegvold on August 26, 2019

Start Blogging With a Purpose and Increase Your Website Leads

It's probably nothing new when you hear that you need to blog. "What's it gonna do for me," you ask? Well... it can mean all the difference in the number of good leads that you bring in through your website. And that should help you increase sales.

We often hear, "Blogging takes time and it uses...

Topics: Lead Generation, SEO, Marketing Strategy