by
Mary Ann Hegvold
on September 9, 2020
Selling EHR software – whether it's part of a bigger practice management system or it's a stand-alone system – has not gotten easier over the years. When the mandate was issued for all US medical practices and hospitals to use an electronic health record system, there was a flurry of people...
by
Mary Ann Hegvold
on August 31, 2020
Various entrepreneurs experience marketing difficulties on different occasions. One of the ways to address such issues is by adopting an inbound marketing strategy. Here are four online growth and lead generation challenges that inbound marketing can solve.
Topics: Inbound Marketing, Marketing Strategy
by
Mary Ann Hegvold
on August 26, 2020
During times of uncertainty, businesses often find ways to cut costs in order to survive. The first thing they would consider cutting is their marketing budget since it's the part that most consider optional.
However, cutting your marketing budget is like planning to increase sales without...
Topics: Inbound Marketing, Marketing ROI, Marketing Strategy
by
Mary Ann Hegvold
on July 24, 2020
Topics: Inbound Marketing, Website Lead Generation, SEO
by
Mary Ann Hegvold
on July 21, 2020
It's no secret: most businesses are trying to grow. That growth is achievable through sales, but collecting qualified sales leads is often the most difficult part of the growth process.
So what if the leads came to you?
What if you didn't need to work so hard to pull in leads?
Topics: Inbound Marketing, SEO
by
Mary Ann Hegvold
on July 13, 2020
The popularity of sharing just about anything and everything on social media sites has steadily continued to skyrocket, with some referring to the "slow and painful death of print" as how "Internet Killed the Newspaper Star." Back in the day when they actually played music on MTV, this was a...
Topics: Social Media
by
Mary Ann Hegvold
on June 4, 2020
Mobile websites have come a long way over the years! Remember back when we had to create a separate, less robust version of our main website with separate code just for mobile browsers!?
Since the first crop of iPhones hit the shelves in mid-2007 with Safari installed, consumers have experienced...
Topics: Web Development, Website Design
by
Mary Ann Hegvold
on June 2, 2020
Whatever you had planned for your 2020 marketing budget, odds are good you're re-evaluating all of it. What's really the most important marketing activities for your company right now? And, your sales team is probably looking to you for answers on how to bring in leads in the year of "cancelled...
Topics: Inbound Marketing, Marketing ROI, Marketing Strategy
by
Mary Ann Hegvold
on May 1, 2020
As if marketing budgets weren't tight enough already, the economic downturn of 2020 is going to push marketers to prove their efforts are producing tangible results more than ever. And probably not just to keep your budget for next year... but to keep your job, or maybe the whole marketing...
by
Mary Ann Hegvold
on March 18, 2020
Working from home these days? Are you wondering how you're going to do this, day in and day out for weeks on end without going a little stir crazy? Even if you do work from home on a regular basis, knowing that you can't interact live with your co-workers or even groups of friends can take a...
Topics: Video
by
Mary Ann Hegvold
on March 6, 2020
Is social media important? It's a question that we're asked by our clients often and the answer is a resounding yes. Whether you're a B2B or a B2C company, social media can work for you.
It's all about customizing a social media strategy that's going to work…and help you to be more successful.
Topics: Social Media
by
Mary Ann Hegvold
on February 11, 2020
Pop-ups can, and do, work when done right. But what's that happy medium? Do they turn visitors off or are they used? How can you get positive results from website pop ups versus simply annoying the visitor? We have 8 do's and don'ts that you can follow for good results and a positive visitor...
Topics: SEO, Website Design