<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1054605661251002&amp;ev=PageView&amp;noscript=1">
Schedule Free Consultation

BLOG

by Mary Ann Hegvold on March 18, 2020

Working from Home: Tips for Better Mental Health & Interaction

Working from home these days? Are you wondering how you're going to do this, day in and day out for weeks on end without going a little stir crazy? Even if you do work from home on a regular basis, knowing that you can't interact live with your co-workers or even groups of friends can take a...

Topics: Video

by Mary Ann Hegvold on March 6, 2020

Growth Hacking: Social Media Planning For Your Business

Is social media important? It's a question that we're asked by our clients often and the answer is a resounding yes. Whether you're a B2B or a B2C company, social media can work for you.

It's all about customizing a social media strategy that's going to work…and help you to be more successful.

Topics: Social Media

by Mary Ann Hegvold on February 11, 2020

Should You Use Website Pop-Ups in 2020?

Pop-ups can, and do, work when done right. But what's that happy medium?  Do they turn visitors off or are they used? How can you get positive results from website pop ups versus simply annoying the visitor?  We have 8 do's and don'ts that you can follow for good results and a positive visitor...

Topics: SEO, Website Design

by Mary Ann Hegvold on February 7, 2020

Website Optimization: More Than Content

As a marketing agency, one of the questions that we hear most often from new and long-standing clients is: "What are the best website optimization techniques I should be using?" While it seems like a straightforward question, there's more to the answer than you might think. 

That's because there...

Topics: Website Lead Generation

by Mary Ann Hegvold on January 28, 2020

How to Choose an SEO Company - 4 Things to Look For (and a Few to Avoid)

If you're thinking about hiring an SEO company to help you increase your visibility in search results, you may be sorting through lists and qualifications that can make it a little over whelming. But how do you know if the SEO company knows what they're talking about and can really do the work?...

Topics: SEO

by Mary Ann Hegvold on December 11, 2019

How to Sell EHR Software in a Saturated Market

The thought of using a shiny new EHR with all the right features is exciting. However, the thought of moving everything over to a new system  is painful. How do you, as the EHR software representative, convince your potential customers that the change is worth the effort?

Topics: Lead Generation, B2B Healthcare Marketing

by Mary Ann Hegvold on September 13, 2019

INBOUND 19 Takeaways You Can Put Into Action Today

What a whirlwind it was! Mark, Tabitha, Erin, Aaron and I spent last week in Boston at the annual INBOUND conference by HubSpot. This is a solid four days of inspiration, ideas, new product announcements, networking, food truck lunch selections, and miles and miles of walking. We'd like to share...

Topics: Video, Sales, Marketing Strategy

by Mary Ann Hegvold on August 26, 2019

Start Blogging With a Purpose and Increase Your Website Leads

It's probably nothing new when you hear that you need to blog. "What's it gonna do for me," you ask? Well... it can mean all the difference in the number of good leads that you bring in through your website. And that should help you increase sales.

We often hear, "Blogging takes time and it uses...

Topics: Lead Generation, SEO, Marketing Strategy

by Mary Ann Hegvold on August 13, 2019

How Much Should You Spend on Digital Marketing?

Before you decide on a budget, you should consider what you're trying to achieve. Remember: 70% of a purchase decision is made before someone talks to a sales representative. Because of this, a heavy online marketing presence plays a big part in the overall sales process. 

Topics: Inbound Marketing, Marketing ROI, Lead Generation

by Mary Ann Hegvold on August 9, 2019

Six Things to Include in Your 2020 Marketing Budget

Whether you're looking for a way to spend marketing budget left for this fiscal year or you're organizing the next full year's marketing plan, we have six recommendations that can help you bring in more leads and nurture relationships with your existing customers.  

Maybe you can't afford to...

Topics: Inbound Marketing, Marketing ROI, Marketing Strategy

by Mary Ann Hegvold on July 3, 2019

The Marketing Flywheel Model: Turning Customers into Business Drivers

Which of these two terms better describes the impact that customers have on your business: outcomes or drivers?

Sales people and marketers from 20 or 30 years ago would likely say "outcomes" without a second thought. After all, their jobs revolved around moving prospective customers down the...

Topics: Inbound Marketing, Lead Generation, Sales

by Mary Ann Hegvold on June 10, 2019

Why Organic Search Results & Leads Aren't Actually Free

There is a misperception out there that building a new website will automatically draw in more leads. The first step, before you get more leads, is getting your website to appear at the top of the organic search results. Although the term is "organic results," it's not as simple as planting a...

Topics: Inbound Marketing, Marketing ROI, SEO