Using a CRM (customer relationship management) system for managing leads and customers is something that just about every business needs. With all of the advances of the free HubSpot CRM, we're often asked if it can be a good alternative to Salesforce.
When HubSpot introduced the first version of its free CRM in 2014, it was a solid product, but there were some features, especially those used by larger sales teams, that weren't available yet. As of 2019, the HubSpot CRM has added these advanced features and now offers capabilities that make the choice of the HubSpot CRM over Salesforce seem obvious. Here are five features that make it easy for us to recommend the HubSpot CRM over Salesforce for just about any organization.