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by Mark Croft on May 28, 2020

5 Things You Need for Technical SEO, But May Not Know How to Do

Most marketers know that carefully created, and frequently updated, content is one of the keys to an effective SEO strategy. But did you know there are also some aspects of how your website is built that affect your rankings? These often unseen details are categorized under "technical SEO."  You...

Topics: SEO, Web Development

by Mark Croft on February 13, 2020

What is a 301 Redirect?

We’ve all experienced a time when we clicked on a website link that was broken. Typically you’ll see a “404 message” or “Page Not Found.” A lot of times this is caused when a page is moved to a new URL and the old link wasn’t directed to the new page. 

Topics: SEO

by Mark Croft on July 30, 2019

What is Artificial Intelligence and How Can it Improve Sales and Customer Service?

What is Artificial Intelligence (AI)? 

Artificial intelligence (or AI) is a term that refers to a melting pot of concepts and technologies. Typically, any technique which enables computers to mimic human behavior is considered AI. AI software is capable of learning from patterns in data and...

Topics: Sales, Customer Service

by Mark Croft on March 14, 2018

Lion Lessons Learned from HubSpot’s Pipeline Generation Bootcamp

I wasn’t super excited about going to Boston in January. Experiencing Boston’s epic winter weather wasn’t high on my list of life achievements. Passing the frozen Charles River on the way to 25 First Street in Cambridge, I didn’t realize that what was to come would equip me to better help others.

Topics: Sales