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by Mark Croft on July 30, 2019

What is Artificial Intelligence and How Can it Improve Sales and Customer Service?

What is Artificial Intelligence (AI)? 

Artificial intelligence (or AI) is a term that refers to a melting pot of concepts and technologies. Typically, any technique which enables computers to mimic human behavior is considered AI. AI software is capable of learning from patterns in data and...

Topics: Sales Process, Customer Service

by Mark Croft on March 14, 2018

Lion Lessons Learned from HubSpot’s Pipeline Generation Bootcamp

I wasn’t super excited about going to Boston in January. Experiencing Boston’s epic winter weather wasn’t high on my list of life achievements. Passing the frozen Charles River on the way to 25 First Street in Cambridge, I didn’t realize that what was to come would equip me to better help others.

Topics: Sales Process

by Mark Croft on September 15, 2017

5 Things You Need for Improved SEO But May Not Know How to Do

Most everyone knows that carefully created content is one of the keys to an effective SEO strategy. But there are some technical details that can also affect your rankings.  You could be doing (or not doing) things that are keeping your website from rising in organic results.  Some of SEO...

Topics: SEO, Web Development

by Mark Croft on March 18, 2015

Simple Website Navigation is Key to Happy Visitors

What do you consider the most important aspect of a good website?  Maybe that it uses pleasing colors?  The photos are nice?  The layout makes it easy to use?  A recent study by HubSpot shows that the most important element of good website design is the ease of finding information.  Website...

Topics: Website Design