What’s a website worth if you’re not getting your visitors to take an action? Do they know what they should do next? Don’t make them think about it too hard. It should be super easy to understand what you’d like them to do by using a “Call-to-Action” or CTA.
Your website’s content 100% has an impact on your business. You want that impact to be a positive one, right? Website content is just as important as website design. Both will affect your user immediately when they visit your website. Every business should have a content marketing strategy but...
Topics: Website Design
What’s in a name? If it’s your domain name, there’s a lot to consider when choosing and managing your web address. Think of your website domain as something that’s as important as your physical address. It’s where people can find you and reliable information related to you.
Topics: Web Development
It's no secret that using video is a critical component in just about every business' marketing strategy. With viewers retaining 95% of a video's message compared to 10% retention if they read the same message in text, it's absolutely the way to go. Great! So now what? How do you get good...
There are 5 font mistakes you don't want to make on your website; they include:
- Using too many fonts
- Using all the same size fonts
- Using illegible fonts
- Using the wrong fonts for the mood
- No typographic contrast
Choosing the best font for a website can feel like playing the memory game....
Topics: Website Design
We’ve seen over the years a lot of healthcare industry websites that are built with the “set it and forget it” mentality. A healthcare company will invest thousands of dollars every 3 or so years to create a great looking website and then let it sit there, unchanged, until the next big redesign....
A marketer’s dream: a subscriber opens, reads, clicks and shares your email. They love your content at first sight and want to tell everyone about it! We’ve pulled together some of the top email marketing best practices to help your readers fall in love with your content.
Social media for business may seem like a never ceasing flow of information and guidelines. And Facebook, being one of the most well-known social media outlets, is the one we most often have clients ask us about. The list below is a more manageable amount of the top Facebook tips for businesses....
Topics: Social Media