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by Lindsey Gutierrez on December 6, 2019

5 Tips to Create Effective Calls-to-Action

What’s a website worth if you’re not getting your visitors to take an action? Do they know what they should do next? Don’t make them think about it too hard. It should be super easy to understand what you’d like them to do by using a “Call-to-Action” or CTA. 

Topics: Website Lead Generation, Website Design

by Lindsey Gutierrez on November 1, 2019

How to Make Your Website’s Content a Great User Experience

Your website’s content 100% has an impact on your business. You want that impact to be a positive one, right? Website content is just as important as website design. Both will affect your user immediately when they visit your website. Every business should have a content marketing strategy but...

Topics: Website Design

by Lindsey Gutierrez on June 28, 2019

Who Owns Your Web Address? What You Need to Know about Your Domain and How to Manage It

What’s in a name? If it’s your domain name, there’s a lot to consider when choosing and managing your web address. Think of your website domain as something that’s as important as your physical address. It’s where people can find you and reliable information related to you.

Topics: Web Development

by Lindsey Gutierrez on January 15, 2019

3 Ways to Create Videos That Look Great and Cost Almost Nothing

It's no secret that using video is a critical component in just about every business' marketing strategy. With viewers retaining 95% of a video's message compared to 10% retention if they read the same message in text, it's absolutely the way to go. Great! So now what? How do you get good...

Topics: Inbound Marketing, Video

by Lindsey Gutierrez on December 21, 2018

5 Website Font Mistakes You Don’t Want to Make

There are 5 font mistakes you don't want to make on your website; they include: 

  1. Using too many fonts
  2. Using all the same size fonts
  3. Using illegible fonts
  4. Using the wrong fonts for the mood
  5. No typographic contrast

Choosing the best font for a website can feel like playing the memory game....

Topics: Website Design

by Lindsey Gutierrez on April 9, 2015

Love at First Sight: Email Marketing Best Practices

A marketer’s dream: a subscriber opens, reads, clicks and shares your email. They love your content at first sight and want to tell everyone about it! We’ve pulled together some of the top email marketing best practices to help your readers fall in love with your content.

Topics: Marketing ROI, Email Marketing