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by Erin Good on March 30, 2020

4 Ways to Get Online Users to Do What You Want

In 2020, online marketing is an essential part of doing business, and this trend isn't going away any time soon. However, with the unprecedented growth in online businesses and a surge in marketing communications in recent years, online users are more swamped than ever with crowded email inboxes...

Topics: Inbound Marketing, Website Lead Generation

by Erin Good on September 25, 2019

5 Things to Remember When Creating a Health Care Testimonial Video

Patient testimonial videos are a great way to build trust and credibility with your past, current, and future patients. Testimonials videos allow potential patients to hear and see a story from another patient who might have been faced with the same diagnosis or treatment recommendation.  Videos...

Topics: Medical Practice Marketing, Video

by Erin Good on August 15, 2019

Social Media for Medical Practices: Why? What’s Best?

Social media isn’t just for socializing anymore. It’s an immediate way to exchange information and content in a way that, until recent years, wasn’t possible for medical practices. Not only is a social media presence a great way to showcase content, but it also gives your practice a chance to...

Topics: Inbound Marketing, Medical Practice Marketing, Social Media

by Erin Good on August 12, 2019

How Content and Video Marketing Can Change your Company: Insights from the IMPACT Live 2019 Conference

Wow! I just got back from a great couple of days at IMPACT Live 2019. IMPACT Live is a 2-day conference full of expert speakers on all things marketing. It was a great experience and I can’t wait to put all the things I learned into action! 

Topics: Inbound Marketing, SEO, Video