Being found at the top of the search results is the goal for most companies. It used to be that you could write content related to the key phrase, along with some other technical elements, and have a good chance at ranking. But times have changed, making it harder to know what to do to get higher in the results without paying for ads. (Ads can be a great option, but it would be ideal to avoid paying for them forever.)
The biggest change is the way the search results pages look. You no longer get a list of ads followed by a list of links with maybe a few map listings in between. Today’s search results are filled with things that Google feels have the potential for providing what you want. It may include one or more of the following in the search results:
With these Google changes have come some other items you need to pay attention to:
If SEO is a priority for you, then schedule a free consultation with our team. We’ll see what options there may be to improve your visibility in the first page of search results.
There is no magic spell or secret recipe that we can follow to get every client to the top of the search results for every important key phrase. (Be aware of the people who claim to know the exact formula.) However, there are some things we can do to make it more likely that you’ll rank better. We assess each client’s needs and then determine which tactics are likely to have the biggest impact. Some of these include: