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What is a Landing Page?

Posted by Tabitha Young on April 2, 2019


What is a Landing Page?

You may have come across the term “landing page” while learning about digital marketing. But honestly the term is used very loosely. So what exactly is a landing page, sometimes referred to as a lead capture page? How do you use them in your digital marketing and advertising?

Have no fear - we are here to help! Once you understand what landing pages are and the purpose for them, you’ll be able to make a plan to incorporate them into your own inbound marketing efforts. 

The implementation of successful landing pages can help increase your marketing ROI through your website AND help you ensure that you are targeting your ideal personas.

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Topics: Website Lead Generation, Lead Generation, Landing Page Strategy

Start Optimizing Your Website's SEO in 5 Steps

Posted by Tabitha Young on November 19, 2018


Optimizing Your Website's SEO in 2019.Spoiler Alert: There’s No SEO Magic Bullet!

Have a website? Building a website? Already built a website? Thinking about a starting a website?

If you can answer "yes" to any form of the above listed questions, and you're worried about your website's SEO ranking, then you're in the right place! 

SEO, or search engine optimization, is the focus of optimizing a website in order to rank higher in the search engine results, and it addresses the most obvious goal for any website - which is to make sure that people can easily find you. Your website needs to rank high on the list of search results in Google, Bing, or any other search engine that one of your potential leads may be using. Improving your website's SEO ranking takes some careful planning, but it's worth it, so your website can be found at the top of the page in search results.

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Topics: Website Lead Generation, SEO, Web Development

5 Ways Healthcare B2B Marketing Can Influence Software Selection

Posted by Mary Ann Hegvold on April 13, 2017


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Is it possible to get a healthcare facility to switch to using a new software system, especially the one they use everyday for electronic health record management? It seems a little bit daunting when you consider that this type of change would affect every patient and every employee at a healthcare facility.

It does happen, and often. Especially when you consider that many facilities hastily picked EHR software a few years ago to meet the government requirement that one be in place.  Now these facilities are starting to realize the good and the bad about their selection. Not every EHR is good for every medical facility. And if they chose one that's not giving them what they need to function properly and ensure that billing goes smoothly, they're likely to start looking around. What can you do as a healthcare B2B marketer to be sure your software is one being considered?

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Topics: Inbound Marketing, Website Lead Generation, B2B Healthcare Marketing

Five Ways to Create Original Inbound Marketing Content

Posted by Mary Ann Hegvold on June 21, 2016


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The idea of inbound marketing is easy to fall in love with. It makes so much sense:

  1. Create content that draws visitors to your website. 
  2. Share your expertise with those who are interested in your products or services.
  3. Convert them to leads and then (hopefully) customers with your educational marketing approach. 

The inbound marketing process sounds great... but then you have to get it all done. And that starts largely with creating content.

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Topics: Inbound Marketing, Marketing ROI, Website Lead Generation

Five Things Healthcare B2B Companies Need on Their Websites

Posted by Mary Ann Hegvold on October 30, 2015


Healthcare B2B Websites and Lead Generation

The healthcare marketplace, as you know, has a huge number of players. In every product category and service line there is plentiful competition. So how do you stand apart and make yourself known to potential customers?

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Topics: Website Lead Generation, Growth-Driven Design, B2B Healthcare Marketing

3 Things Clients Should Know Before Starting a Website Design

Posted by Brian Hegvold on May 1, 2015


Web-Designers

Whether you have been in business for years or just starting out, everyone knows that having a web presence is important for any business these days. So if you think you're ready to find a web design team to help you get your website where you want it to be, there are few items you should have ready before getting started.

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Topics: Website Lead Generation, Web Development, Website Design

How Blogging Can Grow Your Medical Practice

Posted by Mary Ann Hegvold on March 9, 2015


 

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Updated: December 5, 2017

Doctors and practice managers ask us if we think they should have a blog.  They have some logical questions that are important to address so that it's clear why and how to have a blog for a medical practice. Questions include:

  • Why should our medical practice blog?
  • What should doctors talk about in blogs? And what shouldn’t they?
  • Are there any downsides to blogging?
  • Is blogging something you’d recommend as part of practice marketing?
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Topics: Website Lead Generation, Medical Practice Marketing

How to Increase Sales by Teaching not Promoting

Posted by Mary Ann Hegvold on September 22, 2014


increase-sales-educationWhat is the purpose of your website? To sell, right? Some things are easy to sell because it’s not a long decision process. But there are other products and services that buyers are going to research and think about. What can you do to increase sales in these long processes? Why not be the one who provides the research information potential customers are looking for? Give them something that will make them trust your expertise. And do it for free. This can be accomplished through several types of content including:

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Topics: Marketing ROI, Website Lead Generation, Landing Page Strategy

How to Prove the ROI of Marketing

Posted by Mary Ann Hegvold on May 22, 2014


inbound-marketing-roiYou’re not the first person to sit in a marketing meeting and learn that your success will be measured by the return on investment in marketing. OK, great… so what does that mean? And is that even possible?

Breathe easy because, yes, you can prove a return on your marketing investment! The solution is effectively using inbound marketing campaigns.

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Topics: Inbound Marketing, Marketing ROI, Website Lead Generation

Beyond Just a Website: Creating a Lead Generation Machine

Posted by Mary Ann Hegvold on May 13, 2014


So you’ve built a website. Is it generating leads for your company? How do you know for sure?

Business owners often ask us, “How many people came to my website last month (or week, or year….you get the picture, right)?” While we can answer that question, we have to push one step further which is, “Are you seeing an increase in leads and ultimately an increase in sales from these visits to your website?” And if not, “What should you do about that?”

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Topics: Inbound Marketing, Marketing ROI, Website Lead Generation