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by Tabitha Young on September 26, 2019

What is a Landing Page?

You may have come across the term “landing page” while learning about digital marketing. But honestly the term is used very loosely. So what exactly is a landing page, sometimes referred to as a lead capture page? How do you use them in your digital marketing and advertising?

Have no fear - we...

Topics: Website Lead Generation, Lead Generation, Landing Page Strategy

by Tabitha Young on November 19, 2018

Start Optimizing Your Website's SEO in 5 Steps

Spoiler Alert: There’s No SEO Magic Bullet!

Have a website? Building a website? Already built a website? Thinking about a starting a website?

If you can answer "yes" to any form of the above listed questions, and you're worried about your website's SEO ranking, then you're in the right place! 

...

Topics: Website Lead Generation, SEO, Web Development

by Mary Ann Hegvold on April 13, 2017

5 Ways Healthcare B2B Marketing Can Influence Software Selection

Is it possible to get a healthcare facility to switch to using a new software system, especially the one they use everyday for electronic health record management? It seems a little bit daunting when you consider that this type of change would affect every patient and every employee at a...

Topics: Inbound Marketing, Website Lead Generation, B2B Healthcare Marketing

by Mary Ann Hegvold on June 21, 2016

Five Ways to Create Original Inbound Marketing Content

The idea of inbound marketing is easy to fall in love with. It makes so much sense:

  1. Create content that draws visitors to your website. 
  2. Share your expertise with those who are interested in your products or services.
  3. Convert them to leads and then (hopefully) customers with your educational...

Topics: Inbound Marketing, Marketing ROI, Website Lead Generation

by Mary Ann Hegvold on October 30, 2015

Five Things Healthcare B2B Companies Need on Their Websites

The healthcare marketplace, as you know, has a huge number of players. In every product category and service line there is plentiful competition. So how do you stand apart and make yourself known to potential customers?

Topics: Website Lead Generation, Growth-Driven Design, B2B Healthcare Marketing

by Brian Hegvold on May 1, 2015

3 Things Clients Should Know Before Starting a Website Design

Whether you have been in business for years or just starting out, everyone knows that having a web presence is important for any business these days. So if you think you're ready to find a web design team to help you get your website where you want it to be, there are few items you should have...

Topics: Website Lead Generation, Web Development, Website Design

by Mary Ann Hegvold on March 9, 2015

How Blogging Can Grow Your Medical Practice

Updated: December 5, 2017

Doctors and practice managers ask us if we think they should have a blog.  They have some logical questions that are important to address so that it's clear why and how to have a blog for a medical practice. Questions include:

  • Why should our medical practice blog?
  • ...

Topics: Website Lead Generation, Medical Practice Marketing

by Mary Ann Hegvold on September 22, 2014

How to Increase Sales by Teaching not Promoting

What is the purpose of your website? To sell, right? Some things are easy to sell because it’s not a long decision process. But there are other products and services that buyers are going to research and think about. What can you do to increase sales in these long processes? Why not be the one...

Topics: Marketing ROI, Website Lead Generation, Landing Page Strategy

by Mary Ann Hegvold on May 22, 2014

How to Prove the ROI of Marketing

You’re not the first person to sit in a marketing meeting and learn that your success will be measured by the return on investment in marketing. OK, great… so what does that mean? And is that even possible?

Breathe easy because, yes, you can prove a return on your marketing investment! The...

Topics: Inbound Marketing, Marketing ROI, Website Lead Generation

by Mary Ann Hegvold on May 13, 2014

Beyond Just a Website: Creating a Lead Generation Machine

So you’ve built a website. Is it generating leads for your company? How do you know for sure?

Business owners often ask us, “How many people came to my website last month (or week, or year….you get the picture, right)?” While we can answer that question, we have to push one step further which...

Topics: Inbound Marketing, Marketing ROI, Website Lead Generation