by
Tabitha Young
on October 25, 2019
Social media is a valuable - and necessary - part of any team's inbound marketing strategy. With more online social media platforms than ever, it's easy to get caught up tracking metrics on every network. With all the options available to your audience, it's easy for you to get discouraged while...
Topics: Inbound Marketing, Social Media
by
Tabitha Young
on September 11, 2019
Marketing has changed a lot in the past two decades. For one thing, there's the internet, and with it came business websites, search engines and social media.
For another, emerging technologies like artificial intelligence (AI) and marketing automation have given marketers new tools to do their...
Topics: Inbound Marketing, SEO, Landing Page Strategy
by
Erin Good
on August 15, 2019
Social media isn’t just for socializing anymore. It’s an immediate way to exchange information and content in a way that, until recent years, wasn’t possible for medical practices. Not only is a social media presence a great way to showcase content, but it also gives your practice a chance to...
by
Tabitha Young
on February 27, 2019
Did you know that 66% of ALL Americans use Facebook? Not only are they using it, but they're using it a lot. The average American spends 58 minutes per day on Facebook. From a marketing standpoint, Facebook is a goldmine. It's filled to the brim with active users (a.k.a your future customers),...
Topics: Inbound Marketing, Social Media
by
Mary Ann Hegvold
on February 13, 2019
As the popularity of sharing just about anything and everything on social media sites continues to skyrocket, according to at least one elite source, the "slow and painful death of print" is comically referred to as how "Internet Killed the Newspaper Star." Back in the day when they actually...
Topics: Social Media
by
Tabitha Young
on December 18, 2018
It amazes me how many companies do not have websites -- or have essentially ignored their website -- and have focused their efforts on building a Facebook business page. I'm constantly finding businesses that they need to either create a website or put more emphasis on what they've got. Whether...
Topics: Web Development, Social Media
by
Mary Ann Hegvold
on May 3, 2017
Facebook advertising can play a critical role in your overall marketing strategy, whether you're marketing to consumers or you're a B2B marketer.
That's because you don't have to wait for someone to search for you, or phrases related to you, like you do when advertising on Google Adwords....
Topics: Lead Generation, Social Media
by
Mary Ann Hegvold
on March 9, 2017
Companies are sometimes a little hesitant to use social media in B2B healthcare marketing situations. We've heard a few things like:
Despite the fact that there's some...
by
Mary Ann Hegvold
on March 1, 2017
We're often asked by clients if we think that social media is important for them.
The easy answer is: Yes, there's always a way to make social media work for any business. Even a B2B company.
The more complex answer is: Yes, but... to be successful you need to have a social media strategy that...
Topics: Social Media
by
Mary Ann Hegvold
on February 23, 2016
Everyone wants to be liked, right? That's why we constantly go back and check our Facebook or Instagram posts to see how many people gave us the thumbs up or commented. It's not much different in our career endeavors. But the approach you take to networking professionally through social media...
Topics: Social Media, Email Marketing
by
Lindsey Gutierrez
on March 16, 2015
Social media for business may seem like a never ceasing flow of information and guidelines. And Facebook, being one of the most well-known social media outlets, is the one we most often have clients ask us about. The list below is a more manageable amount of the top Facebook tips for businesses....
Topics: Social Media