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by Tabitha Young on January 29, 2020

Easy Tips for SEO Optimizing Your Website Content

Every organization, regardless of industry, should optimize the digital content that they release. If you fail to optimize the content you put out, you're losing valuable members of your audience before they've even had a chance to find you. It's essential that you make your content accessible...

Topics: Inbound Marketing, SEO

by Mary Ann Hegvold on January 28, 2020

How to Choose an SEO Company - 4 Things to Look For (and a Few to Avoid)

If you're thinking about hiring an SEO company to help you increase your visibility in search results, you may be sorting through lists and qualifications that can make it a little over whelming. But how do you know if the SEO company knows what they're talking about and can really do the work?...

Topics: SEO

by Tabitha Young on November 5, 2019

7 Google Analytics Metrics That Beginners Should Know

In 2019, almost everyone knows how to Google. And, it would be reasonable for any business that is implementing a solid SEO strategy to expect their website to return higher results in the search engine results. 

However, even more valuable than someone Googling your website is understanding...

Topics: SEO

by Tabitha Young on September 11, 2019

What Is Inbound Marketing and Can It Work for Your Business?

Marketing has changed a lot in the past two decades. For one thing, there's the internet, and with it came business websites, search engines and social media. 

For another, emerging technologies like artificial intelligence (AI) and marketing automation have given marketers new tools to do their...

Topics: Inbound Marketing, SEO, Landing Page Strategy

by Tabitha Young on August 27, 2019

Topic Clusters: What You Need to Know About This SEO Content Strategy

Remember back in the earlier days of SEO when the main goal was to fill a webpage with a keyword or two that you wanted to rank for in search results? Sometimes it would even seemed a little ridiculous when you were reading "SEO'd" content because you'd read the same key phrase over and over in...

Topics: Inbound Marketing, SEO

by Mary Ann Hegvold on August 26, 2019

Start Blogging With a Purpose and Increase Your Website Leads

It's probably nothing new when you hear that you need to blog. "What's it gonna do for me," you ask? Well... it can mean all the difference in the number of good leads that you bring in through your website. And that should help you increase sales.

We often hear, "Blogging takes time and it uses...

Topics: Lead Generation, SEO, Marketing Strategy

by Erin Good on August 12, 2019

How Content and Video Marketing Can Change your Company: Insights from the IMPACT Live 2019 Conference

Wow! I just got back from a great couple of days at IMPACT Live 2019. IMPACT Live is a 2-day conference full of expert speakers on all things marketing. It was a great experience and I can’t wait to put all the things I learned into action! 

Topics: Inbound Marketing, SEO, Video

by Mary Ann Hegvold on June 10, 2019

Why Organic Search Results & Leads Aren't Actually Free

There is a misperception out there that building a new website will automatically draw in more leads. The first step, before you get more leads, is getting your website to appear at the top of the organic search results. Although the term is "organic results," it's not as simple as planting a...

Topics: Inbound Marketing, Marketing ROI, SEO

by Tabitha Young on June 7, 2019

Paid vs Organic Search: What's the Difference?

Before we dive headlong into the differences between paid and organic search, it's critical that you understand a bigger picture first. Paid and organic search are both parts of a much larger umbrella in the world of sales and client acquisition – they're both forms of inbound marketing. And if...

Topics: Inbound Marketing, SEO, Paid Search

by Tabitha Young on May 14, 2019

What Are Pillar Pages?

Pillar pages are not a particularly new idea, but they've recently gotten more attention. Do you understand why pillar pages are a big deal today and how to use them to improve your organic ranking in Google results? 

Topics: Inbound Marketing, SEO