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by Mark Croft on July 30, 2019

What is Artificial Intelligence and How Can it Improve Sales and Customer Service?

What is Artificial Intelligence (AI)? 

Artificial intelligence (or AI) is a term that refers to a melting pot of concepts and technologies. Typically, any technique which enables computers to mimic human behavior is considered AI. AI software is capable of learning from patterns in data and...

Topics: Sales Process, Customer Service

by Mark Croft on March 14, 2018

Lion Lessons Learned from HubSpot’s Pipeline Generation Bootcamp

I wasn’t super excited about going to Boston in January. Experiencing Boston’s epic winter weather wasn’t high on my list of life achievements. Passing the frozen Charles River on the way to 25 First Street in Cambridge, I didn’t realize that what was to come would equip me to better help others.

Topics: Sales Process