Should You Fire Your Website? How To Know When It's Time for a Website Redesign

Posted by Mary Ann Hegvold on August 31, 2015

website_firedYour website has the potential to be your best sales person. It's working 24/7. It's full of good information and makes the pathway to working with your company crystal clear. Right?

If you're reading this and thinking, "That would be true, but we haven't updated our website in quite a while..." you're not alone. The typical process for updating a website doesn't take place as often as it should to keep up with all that your company offers. That's on par with sending your sales team into meetings without telling them how you've improved the product over the past year. Neither one can do a good job without being given all the information and some good presentation skills!

So whether it's been weeks, months, or years, it's time to think about how your website is working for you now. Do you need to start over? Can you work with what you have? And how do you know whether your new updates are producing the results you need?

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Topics: Lead Generation, Website Design, Growth-Driven Design

How to Sell EHR Software in a Saturated Market

Posted by Mary Ann Hegvold on July 2, 2015


After a year or more of using an EHR system, it's easy for users to see the holes and identify what's not working for them. They might be thinking about changing, but they also know that it’s a big process to tackle. How do you convince them that the change is worth the effort?

Changing to a new software system is typically a pretty long and involved process. We’ve all experienced it and know that ultimately the change is for good, but finding time to research the right options, learn something new and get your entire staff onboard isn’t always easy.

And if you’re selling electronic health record software to medical practices, this is exactly what your potential customers are thinking now that most of them are using some version of an EHR in their offices.

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Topics: Lead Generation, B2B Healthcare Marketing

How to Write Sales Emails That Really Work

Posted by Mary Ann Hegvold on January 16, 2015

reading-emailWe've all been there... either on the writing side or the receiving side... of a sales email. We spend lots of time thinking about what it should say and then making sure we check and double check it before clicking the send button. Then you wonder... did they read it? We don't want to use the read receipt function because we know that's pretty much considered rude. So now you're left with a fabulously written email and no clues as to what the reader thought when they read it. If they read it.

Here are some tips on how to write sales emails collected in the Sidekick 2014 Email Open Report that can help you improve email campaigns andyour chance of getting a response!

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Topics: Inbound Marketing, Lead Generation

Content is King. How to Create a Successful Content Marketing Strategy

Posted by Mary Ann Hegvold on August 1, 2014

web-content-is-king.jpgWe all know that a good looking web design will tend to keep visitors from jumping ship in the matter of seconds. But even more important than how it looks is what the website says. If you don't clearly communicate with your audience you'll lose them. Fast. So what can you do to bring them in and keep them?

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Topics: Inbound Marketing, Lead Generation, SEO