by
Mary Ann Hegvold
on June 10, 2019
There is a misperception out there that building a new website will automatically draw in more leads. The first step, before you get more leads, is getting your website to appear at the top of the organic search results. Although the term is "organic results," it's not as simple as planting a...
Topics: Inbound Marketing, Marketing ROI, SEO
by
Tabitha Young
on June 7, 2019
Before we dive headlong into the differences between paid and organic search, it's critical that you understand a bigger picture first. Paid and organic search are both parts of a much larger umbrella in the world of sales and client acquisition – they're both forms of inbound marketing. And if...
Topics: Inbound Marketing, SEO, Paid Search
by
Tabitha Young
on May 14, 2019
Pillar pages are not a particularly new idea, but they've recently gotten more attention. Do you understand why pillar pages are a big deal today and how to use them to improve your organic ranking in Google results?
Topics: Inbound Marketing, SEO
by
Mary Ann Hegvold
on April 3, 2019
Countless members of senior management across companies both large and small, find themselves asking the same question: why do we need to hire a marketing agency when we have dedicated marketing staff?
Topics: Inbound Marketing, Marketing ROI, Marketing Strategy
by
Mary Ann Hegvold
on March 29, 2019
Whether you have a big marketing budget or a small one, it's always good to hear the word "free." But are free marketing services really and truly free? Or are they stripped of most of their features so you pretty much have to upgrade? Those are the questions that run through a marketer's mind...
Topics: Inbound Marketing, Sales
by
Tabitha Young
on February 27, 2019
Did you know that 66% of ALL Americans use Facebook? Not only are they using it, but they're using it a lot. The average American spends 58 minutes per day on Facebook. From a marketing standpoint, Facebook is a goldmine. It's filled to the brim with active users (a.k.a your future customers),...
Topics: Inbound Marketing, Social Media
by
Lindsey Gutierrez
on January 15, 2019
It's no secret that using video is a critical component in just about every business' marketing strategy. With viewers retaining 95% of a video's message compared to 10% retention if they read the same message in text, it's absolutely the way to go. Great! So now what? How do you get good...
Topics: Inbound Marketing, Video
by
Mary Ann Hegvold
on April 13, 2017
Is it possible to get a healthcare facility to switch to using a new software system, especially the one they use everyday for electronic health record management? It seems a little bit daunting when you consider that this type of change would affect every patient and every employee at a...
by
Mary Ann Hegvold
on September 28, 2016
HIMSS recently published the State of Content Marketing 2016 report with data from healthcare B2B marketers across the U.S. There were some surprising results in that report, including:
by
Mary Ann Hegvold
on September 20, 2016
In Hubspot's recent report, The State of Inbound 2016, we were able to get a glimpse into what companies are most interested in accomplishing over the next year. 
Overwhelmingly in the software industry, and in the other 10 industries interviewed,...
Topics: Inbound Marketing
by
Mary Ann Hegvold
on January 16, 2015
Topics: Inbound Marketing, Lead Generation
by
Mary Ann Hegvold
on May 13, 2014
So you’ve built a website. Is it generating leads for your company? How do you know for sure?
Business owners often ask us, “How many people came to my website last month (or week, or year….you get the picture, right)?” While we can answer that question, we have to push one step further which...