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by Mary Ann Hegvold on June 10, 2019

Why Organic Search Results & Leads Aren't Actually Free

There is a misperception out there that building a new website will automatically draw in more leads. The first step, before you get more leads, is getting your website to appear at the top of the organic search results. Although the term is "organic results," it's not as simple as planting a...

Topics: Inbound Marketing, Marketing ROI, SEO

by Tabitha Young on June 7, 2019

Paid vs Organic Search: What's the Difference?

Before we dive headlong into the differences between paid and organic search, it's critical that you understand a bigger picture first. Paid and organic search are both parts of a much larger umbrella in the world of sales and client acquisition – they're both forms of inbound marketing. And if...

Topics: Inbound Marketing, SEO, Paid Search

by Tabitha Young on May 14, 2019

What Are Pillar Pages?

Pillar pages are not a particularly new idea, but they've recently gotten more attention. Do you understand why pillar pages are a big deal today and how to use them to improve your organic ranking in Google results? 

Topics: Inbound Marketing, SEO

by Mary Ann Hegvold on April 3, 2019

Do I Really Need a Marketing Agency?

Countless members of senior management across companies both large and small, find themselves asking the same question: why do we need to hire a marketing agency when we have dedicated marketing staff?

Topics: Inbound Marketing, Marketing ROI, Marketing Strategy

by Mary Ann Hegvold on March 29, 2019

Free Marketing Tools To Grow Your Business

Whether you have a big marketing budget or a small one, it's always good to hear the word "free."  But are free marketing services really and truly free? Or are they stripped of most of their features so you pretty much have to upgrade? Those are the questions that run through a marketer's mind...

Topics: Inbound Marketing, Sales

by Tabitha Young on February 27, 2019

5 Steps to Develop a Killer Facebook Ad Strategy: A Personal Journey

Did you know that 66% of ALL Americans use Facebook? Not only are they using it, but they're using it a lot. The average American spends 58 minutes per day on Facebook. From a marketing standpoint, Facebook is a goldmine. It's filled to the brim with active users (a.k.a your future customers),...

Topics: Inbound Marketing, Social Media

by Lindsey Gutierrez on January 15, 2019

3 Ways to Create Videos That Look Great and Cost Almost Nothing

It's no secret that using video is a critical component in just about every business' marketing strategy. With viewers retaining 95% of a video's message compared to 10% retention if they read the same message in text, it's absolutely the way to go. Great! So now what? How do you get good...

Topics: Inbound Marketing, Video

by Mary Ann Hegvold on April 13, 2017

5 Ways Healthcare B2B Marketing Can Influence Software Selection

Is it possible to get a healthcare facility to switch to using a new software system, especially the one they use everyday for electronic health record management? It seems a little bit daunting when you consider that this type of change would affect every patient and every employee at a...

Topics: Inbound Marketing, Website Lead Generation, B2B Healthcare Marketing

by Mary Ann Hegvold on September 28, 2016

How to Produce More Engaging Healthcare B2B Marketing Content

HIMSS recently published the State of Content Marketing 2016 report with data from healthcare B2B marketers across the U.S. There were some surprising results in that report, including:

  • 85% of healthcare B2B marketers have a content marketing strategy, but
  • Only 4% of them said their content...

Topics: Inbound Marketing, Lead Generation, B2B Healthcare Marketing

by Mary Ann Hegvold on September 20, 2016

How to Use Inbound Marketing for Software Companies to Close More Deals

In Hubspot's recent report, The State of Inbound 2016, we were able to get a glimpse into what companies are most interested in accomplishing over the next year. Click to download Hubspot's full report: The State of Inbound 2016. 

Overwhelmingly in the software industry, and in the other 10 industries interviewed,...

Topics: Inbound Marketing

by Mary Ann Hegvold on January 16, 2015

How to Write Sales Emails That Really Work

We've all been there... either on the writing side or the receiving side... of a sales email. We spend lots of time thinking about what it should say and then making sure we check and double check it before clicking the send button. Then you wonder... did they read it? We don't want to use the...

Topics: Inbound Marketing, Lead Generation

by Mary Ann Hegvold on May 13, 2014

Beyond Just a Website: Creating a Lead Generation Machine

So you’ve built a website. Is it generating leads for your company? How do you know for sure?

Business owners often ask us, “How many people came to my website last month (or week, or year….you get the picture, right)?” While we can answer that question, we have to push one step further which...

Topics: Inbound Marketing, Marketing ROI, Website Lead Generation