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by Erin Good on March 30, 2020

4 Ways to Get Online Users to Do What You Want

In 2020, online marketing is an essential part of doing business, and this trend isn't going away any time soon. However, with the unprecedented growth in online businesses and a surge in marketing communications in recent years, online users are more swamped than ever with crowded email inboxes...

Topics: Inbound Marketing, Website Lead Generation

by Tabitha Young on March 10, 2020

Inbound Marketing 101: Setting SMART Goals for Paid Search Ads

PPC campaigns can be tricky. You share information, pay money, and hope for the best.

What? How did the word "hope" crawl into your perfectly planned marketing campaign?

There is much more to pay-per-click ads than emptying your wallet and wishing for a good outcome. They could be eating up your...

Topics: Inbound Marketing, Paid Search

by Tabitha Young on January 30, 2020

How to Optimize Your Website for Local SEO

Whether you own a brick and mortar store or work on the web and cater to a specific region, local SEO matters. When somebody Googles "divorce attorney near Dallas" or "auto mechanics in Miami," they are counting on the businesses that show up in the results to yield the local results they are...

Topics: Inbound Marketing, SEO

by Tabitha Young on January 29, 2020

Easy Tips for SEO Optimizing Your Website Content

Every organization, regardless of industry, should optimize the digital content that they release. If you fail to optimize the content you put out, you're losing valuable members of your audience before they've even had a chance to find you. It's essential that you make your content accessible...

Topics: Inbound Marketing, SEO

by Tabitha Young on December 31, 2019

Why You Need Downloadable Content on Your Website

Downloadable content is typically a booklet (like this "25 Website Must-Haves" ebook), a checklist, an infographic, or another type of content that can be downloaded from your website that is educational in nature.

Topics: Inbound Marketing, Marketing Strategy

by Tabitha Young on October 25, 2019

Social Media Vanity Metrics and Why They Don't Matter

Social media is a valuable - and necessary - part of any team's inbound marketing strategy. With more online social media platforms than ever, it's easy to get caught up tracking metrics on every network. With all the options available to your audience, it's easy for you to get discouraged while...

Topics: Inbound Marketing, Social Media

by Tabitha Young on September 11, 2019

What Is Inbound Marketing and Can It Work for Your Business?

Marketing has changed a lot in the past two decades. For one thing, there's the internet, and with it came business websites, search engines and social media. 

For another, emerging technologies like artificial intelligence (AI) and marketing automation have given marketers new tools to do their...

Topics: Inbound Marketing, SEO, Landing Page Strategy

by Tabitha Young on August 27, 2019

Topic Clusters: What You Need to Know About This SEO Content Strategy

Remember back in the earlier days of SEO when the main goal was to fill a webpage with a keyword or two that you wanted to rank for in search results? Sometimes it would even seemed a little ridiculous when you were reading "SEO'd" content because you'd read the same key phrase over and over in...

Topics: Inbound Marketing, SEO

by Erin Good on August 15, 2019

Social Media for Medical Practices: Why? What’s Best?

Social media isn’t just for socializing anymore. It’s an immediate way to exchange information and content in a way that, until recent years, wasn’t possible for medical practices. Not only is a social media presence a great way to showcase content, but it also gives your practice a chance to...

Topics: Inbound Marketing, Medical Practice Marketing, Social Media

by Mary Ann Hegvold on August 13, 2019

How Much Should You Spend on Digital Marketing?

Before you decide on a budget, you should consider what you're trying to achieve. Remember: 70% of a purchase decision is made before someone talks to a sales representative. Because of this, a heavy online marketing presence plays a big part in the overall sales process. 

Topics: Inbound Marketing, Marketing ROI, Lead Generation

by Erin Good on August 12, 2019

How Content and Video Marketing Can Change your Company: Insights from the IMPACT Live 2019 Conference

Wow! I just got back from a great couple of days at IMPACT Live 2019. IMPACT Live is a 2-day conference full of expert speakers on all things marketing. It was a great experience and I can’t wait to put all the things I learned into action! 

Topics: Inbound Marketing, SEO, Video

by Mary Ann Hegvold on July 3, 2019

The Marketing Flywheel Model: Turning Customers into Business Drivers

Which of these two terms better describes the impact that customers have on your business: outcomes or drivers?

Sales people and marketers from 20 or 30 years ago would likely say "outcomes" without a second thought. After all, their jobs revolved around moving prospective customers down the...

Topics: Inbound Marketing, Lead Generation, Sales