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by Mary Ann Hegvold on May 22, 2015

Do Referral-Based Medical Practices Need a Website?

We meet with a lot of oncology practices from all over the country and we have been asked on numerous occasions, "Why would I need marketing for my referral-based practice? I don't need a website to get new patients because I get my patients from referrals."  And we understand why they're asking...

Topics: Medical Practice Marketing

by Lindsey Gutierrez on April 9, 2015

Love at First Sight: Email Marketing Best Practices

A marketer’s dream: a subscriber opens, reads, clicks and shares your email. They love your content at first sight and want to tell everyone about it! We’ve pulled together some of the top email marketing best practices to help your readers fall in love with your content.

Topics: Marketing ROI, Email Marketing

by Brian Hegvold on February 23, 2015

Principles of Web Design: 3 Reasons White Space on Websites Matters

Determining what works and what doesn’t work for your website is every site owner’s challenge. How can I drive more visitors to my website? How can I get them to stay longer? And then, more importantly, how can I keep them engaged? We’ve all heard the phrase; sometimes less is more. In the case...

Topics: Website Design

by Mary Ann Hegvold on January 16, 2015

How to Write Sales Emails That Really Work

We've all been there... either on the writing side or the receiving side... of a sales email. We spend lots of time thinking about what it should say and then making sure we check and double check it before clicking the send button. Then you wonder... did they read it? We don't want to use the...

Topics: Inbound Marketing, Lead Generation

by Mary Ann Hegvold on May 13, 2014

Beyond Just a Website: Creating a Lead Generation Machine

So you’ve built a website. Is it generating leads for your company? How do you know for sure?

Business owners often ask us, “How many people came to my website last month (or week, or year….you get the picture, right)?” While we can answer that question, we have to push one step further which...

Topics: Inbound Marketing, Marketing ROI, Website Lead Generation