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by Mary Ann Hegvold on January 5, 2015

4 Ways to Improve Your Email Campaigns in 2015

Email continues to be a powerful tool for marketers around the world. In fact it’s growing because it's one of the few marketing tactics that can prove a return on investment in marketing. According to the 2014 Email Marketing Industry Census, “email marketing was ranked as the best channel in...

Topics: Marketing ROI

by Mary Ann Hegvold on September 22, 2014

How to Increase Sales by Teaching not Promoting

What is the purpose of your website? To sell, right? Some things are easy to sell because it’s not a long decision process. But there are other products and services that buyers are going to research and think about. What can you do to increase sales in these long processes? Why not be the one...

Topics: Marketing ROI, Website Lead Generation, Landing Page Strategy

by Mary Ann Hegvold on August 1, 2014

Content is King. How to Create a Successful Content Marketing Strategy

We all know that a good looking web design will tend to keep visitors from jumping ship in the matter of seconds. But even more important than how it looks is what the website says. If you don't clearly communicate with your audience you'll lose them. Fast. So what can you do to bring them in...

Topics: Inbound Marketing, Lead Generation, SEO

by Mary Ann Hegvold on May 22, 2014

How to Prove the ROI of Marketing

You’re not the first person to sit in a marketing meeting and learn that your success will be measured by the return on investment in marketing. OK, great… so what does that mean? And is that even possible?

Breathe easy because, yes, you can prove a return on your marketing investment! The...

Topics: Inbound Marketing, Marketing ROI, Website Lead Generation

by Mary Ann Hegvold on May 13, 2014

Beyond Just a Website: Creating a Lead Generation Machine

So you’ve built a website. Is it generating leads for your company? How do you know for sure?

Business owners often ask us, “How many people came to my website last month (or week, or year….you get the picture, right)?” While we can answer that question, we have to push one step further which...

Topics: Inbound Marketing, Marketing ROI, Website Lead Generation