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by Mary Ann Hegvold on April 13, 2017

5 Ways Healthcare B2B Marketing Can Influence Software Selection

Is it possible to get a healthcare facility to switch to using a new software system, especially the one they use everyday for electronic health record management? It seems a little bit daunting when you consider that this type of change would affect every patient and every employee at a...

Topics: Inbound Marketing, Website Lead Generation, B2B Healthcare Marketing

by Mary Ann Hegvold on March 9, 2017

3 Ways to Use Social Media in B2B Healthcare Marketing

Companies are sometimes a little hesitant to use social media in B2B healthcare marketing situations. We've heard a few things like:

  • No one is going to see my post on Facebook.
  • Twitter is just so overwhelming.
  • LinkedIn is just for people looking for jobs.

Despite the fact that there's some...

Topics: Lead Generation, Social Media, B2B Healthcare Marketing

by Mary Ann Hegvold on September 28, 2016

How to Produce More Engaging Healthcare B2B Marketing Content

HIMSS recently published the State of Content Marketing 2016 report with data from healthcare B2B marketers across the U.S. There were some surprising results in that report, including:

  • 85% of healthcare B2B marketers have a content marketing strategy, but
  • Only 4% of them said their content...

Topics: Inbound Marketing, Lead Generation, B2B Healthcare Marketing

by Mary Ann Hegvold on September 20, 2016

How to Use Inbound Marketing for Software Companies to Close More Deals

In Hubspot's recent report, The State of Inbound 2016, we were able to get a glimpse into what companies are most interested in accomplishing over the next year. Click to download Hubspot's full report: The State of Inbound 2016. 

Overwhelmingly in the software industry, and in the other 10 industries interviewed,...

Topics: Inbound Marketing

by Mary Ann Hegvold on August 24, 2016

Three Tips for Growth Driven Design Success

Clients often tell us during a website re-build process that they "need the new website ASAP." But when it gets down to it, there's typically a lot of time that goes by while they collect all of the content and images before we can even dig into design and development.  There's a newer way to...

Topics: Web Development, Growth-Driven Design

by Mary Ann Hegvold on July 5, 2016

4 Problems Solved by Inbound Marketing

Using an inbound marketing strategy solves marketing problems that many people often face. Here are four ways inbound marketing will help you overcome some of the biggest problems with growing your online presence and leads generated from the web:

Topics: Inbound Marketing

by Mary Ann Hegvold on May 24, 2016

Fast vs. Slow Purchase Decisions: When to Use Inbound Marketing

I've attended a few conferences lately and one of the questions I heard asked by those who are new to to inbound marketing was related to the usefulness of an inbound stategy for business-to-consumer (B2C) products and services versus inbound for business-to-business (B2B) products and services.

Topics: Marketing ROI

by Mary Ann Hegvold on February 23, 2016

How to use LinkedIn for Lead Prospecting Without Being Annoying

Everyone wants to be liked, right? That's why we constantly go back and check our Facebook or Instagram posts to see how many people gave us the thumbs up or commented. It's not much different in our career endeavors. But the approach you take to networking professionally through social media...

Topics: Social Media, Email Marketing

by Mary Ann Hegvold on January 18, 2016

How Your Website's Photos Could Sabotoge Your Marketing Strategy

A picture is worth a thousand words. We've been told since the early days of our marketing and design careers (and maybe as early as grade school) that imagery will speak volumes about who you are and what you stand for. And it's still a true statement. You can have the coolest product or best...

Topics: Lead Generation, Website Design

by Mary Ann Hegvold on July 13, 2015

Why Selling EHR Software Requires More Than a Free Demo Offer

When medical practices first started their research on EHR software, they were most likely searching online for really broad terms. Things like: 

  • Which EHR software is right for my medical practice?
  • Best EHR software
  • Best cloud EHR software
  • Best EHR software for [insert specialty]

But now that...

Topics: Inbound Marketing, B2B Healthcare Marketing

by Mary Ann Hegvold on May 22, 2015

Do Referral-Based Medical Practices Need a Website?

We meet with a lot of oncology practices from all over the country and we have been asked on numerous occasions, "Why would I need marketing for my referral-based practice? I don't need a website to get new patients because I get my patients from referrals."  And we understand why they're asking...

Topics: Medical Practice Marketing

by Lindsey Gutierrez on April 9, 2015

Love at First Sight: Email Marketing Best Practices

A marketer’s dream: a subscriber opens, reads, clicks and shares your email. They love your content at first sight and want to tell everyone about it! We’ve pulled together some of the top email marketing best practices to help your readers fall in love with your content.

Topics: Marketing ROI, Email Marketing