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by Lindsey Gutierrez on December 21, 2018

5 Website Font Mistakes You Don’t Want to Make

There are 5 font mistakes you don't want to make on your website; they include: 

  1. Using too many fonts
  2. Using all the same size fonts
  3. Using illegible fonts
  4. Using the wrong fonts for the mood
  5. No typographic contrast

Choosing the best font for a website can feel like playing the memory game....

Topics: Website Design

by Mark Croft on March 14, 2018

Lion Lessons Learned from HubSpot’s Pipeline Generation Bootcamp

I wasn’t super excited about going to Boston in January. Experiencing Boston’s epic winter weather wasn’t high on my list of life achievements. Passing the frozen Charles River on the way to 25 First Street in Cambridge, I didn’t realize that what was to come would equip me to better help others.

Topics: Sales

by Mary Ann Hegvold on February 20, 2018

Three Steps to Closing More Sales: Lessons from HubSpot's Sales Training Bootcamp

Earlier this year I was selected to attend a sales skills training program at HubSpot. It was a mind-melting experience with great information coming at us from HubSpot's best-of-the-best sales trainers – David Weinhaus and Dan Tyre. As I reflected on all that we learned I realized that closing...

Topics: Sales

by Mary Ann Hegvold on December 29, 2017

Physician Online Reputation Management in 2018

A few years ago, when we first wrote about online physician reputation management there were fewer people writing and reading reviews, especially for physicians and other healthcare experiences. The tide has turned since then and now we're seeing that physician reviews are playing a significant...

Topics: Medical Practice Marketing, B2B Healthcare Marketing

by Mary Ann Hegvold on May 3, 2017

Five Tips for Running Facebook Ads that Produce Results

Facebook advertising can play a critical role in your overall marketing strategy, whether you're marketing to consumers or you're a B2B marketer. 

That's because you don't have to wait for someone to search for you, or phrases related to you, like you do when advertising on Google Adwords....

Topics: Lead Generation, Social Media

by Mary Ann Hegvold on April 13, 2017

5 Ways Healthcare B2B Marketing Can Influence Software Selection

Is it possible to get a healthcare facility to switch to using a new software system, especially the one they use everyday for electronic health record management? It seems a little bit daunting when you consider that this type of change would affect every patient and every employee at a...

Topics: Inbound Marketing, Website Lead Generation, B2B Healthcare Marketing

by Mary Ann Hegvold on March 9, 2017

3 Ways to Use Social Media in B2B Healthcare Marketing

Companies are sometimes a little hesitant to use social media in B2B healthcare marketing situations. We've heard a few things like:

  • No one is going to see my post on Facebook.
  • Twitter is just so overwhelming.
  • LinkedIn is just for people looking for jobs.

Despite the fact that there's some...

Topics: Lead Generation, Social Media, B2B Healthcare Marketing

by Mary Ann Hegvold on September 28, 2016

How to Produce More Engaging Healthcare B2B Marketing Content

HIMSS recently published the State of Content Marketing 2016 report with data from healthcare B2B marketers across the U.S. There were some surprising results in that report, including:

  • 85% of healthcare B2B marketers have a content marketing strategy, but
  • Only 4% of them said their content...

Topics: Inbound Marketing, Lead Generation, B2B Healthcare Marketing

by Mary Ann Hegvold on September 20, 2016

How to Use Inbound Marketing for Software Companies to Close More Deals

In Hubspot's recent report, The State of Inbound 2016, we were able to get a glimpse into what companies are most interested in accomplishing over the next year. Click to download Hubspot's full report: The State of Inbound 2016. 

Overwhelmingly in the software industry, and in the other 10 industries interviewed,...

Topics: Inbound Marketing

by Mary Ann Hegvold on August 24, 2016

Three Tips for Growth Driven Design Success

Clients often tell us during a website re-build process that they "need the new website ASAP." But when it gets down to it, there's typically a lot of time that goes by while they collect all of the content and images before we can even dig into design and development.  There's a newer way to...

Topics: Web Development, Growth-Driven Design

by Mary Ann Hegvold on May 24, 2016

Fast vs. Slow Purchase Decisions: When to Use Inbound Marketing

I've attended a few conferences lately and one of the questions I heard asked by those who are new to to inbound marketing was related to the usefulness of an inbound stategy for business-to-consumer (B2C) products and services versus inbound for business-to-business (B2B) products and services.

Topics: Marketing ROI

by Mary Ann Hegvold on February 23, 2016

How to use LinkedIn for Lead Prospecting Without Being Annoying

Everyone wants to be liked, right? That's why we constantly go back and check our Facebook or Instagram posts to see how many people gave us the thumbs up or commented. It's not much different in our career endeavors. But the approach you take to networking professionally through social media...

Topics: Social Media, Email Marketing