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by Mary Ann Hegvold on July 2, 2015

How to Sell EHR Software in a Saturated Market

After a year or more of using an EHR system, it's easy for users to see the holes and identify what's not working for them. They might be thinking about changing, but they also know that it’s a big process to tackle. How do you convince them that the change is worth the effort?

Changing to a new...

Topics: Lead Generation, B2B Healthcare Marketing

by Mary Ann Hegvold on May 22, 2015

Do Referral-Based Medical Practices Need a Website?

We meet with a lot of oncology practices from all over the country and we have been asked on numerous occasions, "Why would I need marketing for my referral-based practice? I don't need a website to get new patients because I get my patients from referrals."  And we understand why they're asking...

Topics: Medical Practice Marketing

by Brian Hegvold on May 1, 2015

3 Things Clients Should Know Before Starting a Website Design

Whether you have been in business for years or just starting out, everyone knows that having a web presence is important for any business these days. So if you think you're ready to find a web design team to help you get your website where you want it to be, there are few items you should have...

Topics: Website Lead Generation, Web Development, Website Design

by Lindsey Gutierrez on April 9, 2015

Love at First Sight: Email Marketing Best Practices

A marketer’s dream: a subscriber opens, reads, clicks and shares your email. They love your content at first sight and want to tell everyone about it! We’ve pulled together some of the top email marketing best practices to help your readers fall in love with your content.

Topics: Marketing ROI, Email Marketing

by Mary Ann Hegvold on March 31, 2015

How To Be Sure You Have a Mobile-Friendly Website

The day is coming. April 21, 2015. Are you ready? For the first time, Google has given us an actual deadline for a change they're going to make in their search algorithm. Also for the first time, they've given you some heads up on how this will directly impact you. Your site must be considered...

Topics: Web Development, Website Design

by Mark Croft on March 18, 2015

Simple Website Navigation is Key to Happy Visitors

What do you consider the most important aspect of a good website?  Maybe that it uses pleasing colors?  The photos are nice?  The layout makes it easy to use?  A recent study by HubSpot shows that the most important element of good website design is the ease of finding information.  Website...

Topics: Website Design

by Lindsey Gutierrez on March 16, 2015

Facebook Survival Tips for Businesses

Social media for business may seem like a never ceasing flow of information and guidelines. And Facebook, being one of the most well-known social media outlets, is the one we most often have clients ask us about. The list below is a more manageable amount of the top Facebook tips for businesses....

Topics: Social Media

by Brian Hegvold on March 12, 2015

Why You Should Optimize Images for the Web

Everyone's been there...and then left. Been where? You know, that website that is soooooo slow. We've all attempted to visit a website that just seems like it takes forever to load!

You literally have 2 seconds to get a website to load without the visitor considering bouncing off to somewhere...

Topics: SEO, Website Design

by Mary Ann Hegvold on March 9, 2015

How Blogging Can Grow Your Medical Practice

Updated: December 5, 2017

Doctors and practice managers ask us if we think they should have a blog.  They have some logical questions that are important to address so that it's clear why and how to have a blog for a medical practice. Questions include:

  • Why should our medical practice blog?
  • ...

Topics: Website Lead Generation, Medical Practice Marketing

by Brian Hegvold on February 23, 2015

Principles of Web Design: 3 Reasons White Space on Websites Matters

Determining what works and what doesn’t work for your website is every site owner’s challenge. How can I drive more visitors to my website? How can I get them to stay longer? And then, more importantly, how can I keep them engaged? We’ve all heard the phrase; sometimes less is more. In the case...

Topics: Website Design

by Mary Ann Hegvold on February 12, 2015

Start Your Own Trend to Increase Patient Referrals

With today’s healthcare environment reducing the number of possible referral relationships between physicians it’s important to do something that makes you stand out to not only to colleagues who can refer patients to you, but also to the patients who are being referred.

Marketing to Doctors:...

Topics: Medical Practice Marketing

by Mary Ann Hegvold on January 16, 2015

How to Write Sales Emails That Really Work

We've all been there... either on the writing side or the receiving side... of a sales email. We spend lots of time thinking about what it should say and then making sure we check and double check it before clicking the send button. Then you wonder... did they read it? We don't want to use the...

Topics: Inbound Marketing, Lead Generation