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by Mary Ann Hegvold on September 28, 2016

How to Produce More Engaging Healthcare B2B Marketing Content

HIMSS recently published the State of Content Marketing 2016 report with data from healthcare B2B marketers across the U.S. There were some surprising results in that report, including:

  • 85% of healthcare B2B marketers have a content marketing strategy, but
  • Only 4% of them said their content...

Topics: Inbound Marketing, Lead Generation, B2B Healthcare Marketing

by Mary Ann Hegvold on September 20, 2016

How to Use Inbound Marketing for Software Companies to Close More Deals

In Hubspot's recent report, The State of Inbound 2016, we were able to get a glimpse into what companies are most interested in accomplishing over the next year. Click to download Hubspot's full report: The State of Inbound 2016. 

Overwhelmingly in the software industry, and in the other 10 industries interviewed,...

Topics: Inbound Marketing

by Mary Ann Hegvold on August 30, 2016

Mobile-First Web Design: Why You Should Start Small

Mobile websites have come a long way over the past few years! Remember when we used to have to create a separate, less robust version of our main website with separate code? It was a bit of a Google Analytics nightmare to track what was viewed most and the mobile version didn't always include...

Topics: Web Development, Website Design

by Mary Ann Hegvold on August 24, 2016

Three Tips for Growth Driven Design Success

Clients often tell us during a website re-build process that they "need the new website ASAP." But when it gets down to it, there's typically a lot of time that goes by while they collect all of the content and images before we can even dig into design and development.  There's a newer way to...

Topics: Web Development, Growth-Driven Design

by Mary Ann Hegvold on July 5, 2016

4 Problems Solved by Inbound Marketing

Using an inbound marketing strategy solves marketing problems that many people often face. Here are four ways inbound marketing will help you overcome some of the biggest problems with growing your online presence and leads generated from the web:

Topics: Inbound Marketing

by Mary Ann Hegvold on June 21, 2016

Five Ways to Create Original Inbound Marketing Content

The idea of inbound marketing is easy to fall in love with. It makes so much sense:

  1. Create content that draws visitors to your website. 
  2. Share your expertise with those who are interested in your products or services.
  3. Convert them to leads and then (hopefully) customers with your educational...

Topics: Inbound Marketing, Marketing ROI, Website Lead Generation

by Mary Ann Hegvold on May 24, 2016

Fast vs. Slow Purchase Decisions: When to Use Inbound Marketing

I've attended a few conferences lately and one of the questions I heard asked by those who are new to to inbound marketing was related to the usefulness of an inbound stategy for business-to-consumer (B2C) products and services versus inbound for business-to-business (B2B) products and services.

Topics: Marketing ROI

by Lindsey Gutierrez on February 29, 2016

Why Healthcare B2B Websites Need Growth Driven Design

We’ve seen over the years a lot of healthcare industry websites that are built with the “set it and forget it” mentality. A healthcare company will invest thousands of dollars every 3 or so years to create a great looking website and then let it sit there, unchanged, until the next big redesign....

Topics: Lead Generation, Web Development, Website Design

by Mary Ann Hegvold on February 23, 2016

How to use LinkedIn for Lead Prospecting Without Being Annoying

Everyone wants to be liked, right? That's why we constantly go back and check our Facebook or Instagram posts to see how many people gave us the thumbs up or commented. It's not much different in our career endeavors. But the approach you take to networking professionally through social media...

Topics: Social Media, Email Marketing

by Mary Ann Hegvold on January 18, 2016

How Your Website's Photos Could Sabotoge Your Marketing Strategy

A picture is worth a thousand words. We've been told since the early days of our marketing and design careers (and maybe as early as grade school) that imagery will speak volumes about who you are and what you stand for. And it's still a true statement. You can have the coolest product or best...

Topics: Lead Generation, Website Design

by Mary Ann Hegvold on October 30, 2015

Five Things Healthcare B2B Companies Need on Their Websites

The healthcare marketplace, as you know, has a huge number of players. In every product category and service line there is plentiful competition. So how do you stand apart and make yourself known to potential customers?

Topics: Website Lead Generation, Growth-Driven Design, B2B Healthcare Marketing

by Mary Ann Hegvold on October 16, 2015

How to Grow a Medical Practice Using Growth-Driven Design

You may have heard that Growth-Driven Design is a new and better build and grow your website, turning the web into a greater source of new patients. The concept makes a lot of sense when you're trying to use your website as more than just a brochure.  The Growth-Driven Design process will...

Topics: Website Design, Medical Practice Marketing, Growth-Driven Design