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by Mary Ann Hegvold on July 5, 2016

4 Problems Solved by Inbound Marketing

Using an inbound marketing strategy solves marketing problems that many people often face. Here are four ways inbound marketing will help you overcome some of the biggest problems with growing your online presence and leads generated from the web:

Topics: Inbound Marketing

by Mary Ann Hegvold on June 21, 2016

Five Ways to Create Original Inbound Marketing Content

The idea of inbound marketing is easy to fall in love with. It makes so much sense:

  1. Create content that draws visitors to your website. 
  2. Share your expertise with those who are interested in your products or services.
  3. Convert them to leads and then (hopefully) customers with your educational...

Topics: Inbound Marketing, Marketing ROI, Website Lead Generation

by Mary Ann Hegvold on May 24, 2016

Fast vs. Slow Purchase Decisions: When to Use Inbound Marketing

I've attended a few conferences lately and one of the questions I heard asked by those who are new to to inbound marketing was related to the usefulness of an inbound stategy for business-to-consumer (B2C) products and services versus inbound for business-to-business (B2B) products and services.

Topics: Marketing ROI

by Lindsey Gutierrez on February 29, 2016

Why Healthcare B2B Websites Need Growth Driven Design

We’ve seen over the years a lot of healthcare industry websites that are built with the “set it and forget it” mentality. A healthcare company will invest thousands of dollars every 3 or so years to create a great looking website and then let it sit there, unchanged, until the next big redesign....

Topics: Lead Generation, Web Development, Website Design

by Mary Ann Hegvold on February 23, 2016

How to use LinkedIn for Lead Prospecting Without Being Annoying

Everyone wants to be liked, right? That's why we constantly go back and check our Facebook or Instagram posts to see how many people gave us the thumbs up or commented. It's not much different in our career endeavors. But the approach you take to networking professionally through social media...

Topics: Social Media, Email Marketing

by Mary Ann Hegvold on January 18, 2016

How Your Website's Photos Could Sabotoge Your Marketing Strategy

A picture is worth a thousand words. We've been told since the early days of our marketing and design careers (and maybe as early as grade school) that imagery will speak volumes about who you are and what you stand for. And it's still a true statement. You can have the coolest product or best...

Topics: Lead Generation, Website Design

by Mary Ann Hegvold on October 30, 2015

Five Things Healthcare B2B Companies Need on Their Websites

The healthcare marketplace, as you know, has a huge number of players. In every product category and service line there is plentiful competition. So how do you stand apart and make yourself known to potential customers?

Topics: Website Lead Generation, Growth-Driven Design, B2B Healthcare Marketing

by Mary Ann Hegvold on October 16, 2015

How to Grow a Medical Practice Using Growth-Driven Design

You may have heard that Growth-Driven Design is a new and better build and grow your website, turning the web into a greater source of new patients. The concept makes a lot of sense when you're trying to use your website as more than just a brochure.  The Growth-Driven Design process will...

Topics: Website Design, Medical Practice Marketing, Growth-Driven Design

by Mary Ann Hegvold on September 16, 2015

Why You Don't Need a Perfect Website

The title of this post will make most brand managers or Type A marketers like myself cringe. How could you NOT launch a website that was the best possible representation of your brand, your products, your services and who you are?  I'm here to tell you that while it might take a little bit to...

Topics: Website Design, Growth-Driven Design

by Mary Ann Hegvold on September 10, 2015

Four Things You Need to Ensure Website Lead Generation

If you're in the process of a website redesign, or creating an entirely new website, you're most likely trying to decide what to put on the home page and how to organize the site's content. It can be a struggle. But there are some key questions you can ask yourself and your colleagues (and even...

Topics: Lead Generation, Website Design, Growth-Driven Design

by Mary Ann Hegvold on August 31, 2015

Should You Fire Your Website? How To Know When It's Time for a Website Redesign

Your website has the potential to be your best sales person. It's working 24/7. It's full of good information and makes the pathway to working with your company crystal clear. Right?

If you're reading this and thinking, "That would be true, but we haven't updated our website in quite a while..."...

Topics: Lead Generation, Website Design, Growth-Driven Design

by Mary Ann Hegvold on July 13, 2015

Why Selling EHR Software Requires More Than a Free Demo Offer

When medical practices first started their research on EHR software, they were most likely searching online for really broad terms. Things like: 

  • Which EHR software is right for my medical practice?
  • Best EHR software
  • Best cloud EHR software
  • Best EHR software for [insert specialty]

But now that...

Topics: Inbound Marketing, Marketing to Doctors, B2B Healthcare Marketing